Widgets-R-Us is proposing expanding their social media presence in 2017 to platforms like Pinterest, Google+, LinkedIn, Instagram and Twitter to increase engagement, reach, and conversions. Their goals are to engage more people, push more traffic to their website, and gain more newsletter subscribers. They will create and distribute content across channels using consistent hashtags and measure performance through analytics tools from each platform like Google Analytics, Facebook Insights, and HootSuite reports. Progress will be evaluated monthly against goals and benchmarks.

1. SOCIAL MEDIA
ACTIVATION
PROPOSAL
WIDGETS-R-US
WIDGETS-R-US WWW.WIDGETSRUS.CA

2. WIDGETS-R-USSOCIAL MEDIA STRATEGY
NINA GAD
COMMUNITY MANAGER
WIDGETS-R-US

3. #INTRODUCTION
Widegts_R_Us current online/digital presence
Static Website
Corporate blog
Monthly e-newsletter
Facebook - Flickr - YouTube Account
Widegts_R_Us 2017 online/digital presence (Social media)
We are looking for more engagement via other social media
platforms:
Pinterest, Google+, LinkedIn, Instagram, Twitter, etc.
Widegts_R_Us Google analytic account already shares great
insight on our target audience in terms of age, gender, location,
and main interests.WIDGETS-R-US

4. #GOALS
WIDGETS-R-US
INCREASE REACH
GAIN MORE ENGAGEMENT
ENGAGE/MITIGATE WHAT PEOPLE ARE SAYING ABOUT US
BE SEEN AS MORE FRIENDLY, FORWARD-THINKING, ETC.
ENGAGE A SPECIFIC AUDIENCE/DEMOGRAPHIC
PUSH MORE PEOPLE TO OUR WEB SITE
GAIN MORE CONVERSION (MORE E-NEWSLETTER SUBSCRIBERS)
Conversion
Awareness
Engagement
Reach

5. CREATE SHARE
Create content Distribute content via
different digital
communication channels and
platforms
Engage and monitor
how content is
recieved
CONNECT/MONITOR
WIDGETS-R-US
STRATEGY TACTIC REPORTING

6. WIDGETS-R-US
#SOCIAL MEDIA PLATFORMS
Widget­R­Us already have a Facebook page with followers liking, sharing and
commenting on our posts.
Our 2017 plan will be activating an Instagram and Pinterest accounts where we will
share video and visual posts of our products with embedded links that will directly drive
our target audience to the main landing pages of our website or blog.
All our posts will include the same hashtag # we use for same posts/tweets on our
Twitter and Instagram accounts, and Facebook page in an attempt to reach all our target
audiences via different social media platforms while preserving a consistent brand
message
On Twitter, for example, posts with photos are retweeted 35% more than basic text posts, and posts with videos are retweeted 28% more.

7. FOR THE SAKE OF
CONSISTENCY, OUR
BLOG POSTS WILL BE
PUBLISHED
MONTHLY AND
NOTIFIED ABOUT VIA
OUR MONTHLY E-
NEWSLETTER AND
OUR OTHER SOCIAL
MEDIA PLATFORMS
(EX. TWEETS/POSTS)
WIDGETS-R-US

8. LINKEDIN ANALYTICS
EVALUATE ENGAGEMENT
OF INDIVIDUAL POSTS,
IDENTIFY TRENDS
ACROSS KEY METRICS,
SHOW OUR FOLLOWER
DEMOGRAPHICS AND
SOURCES, AND EXPLAIN
OUR PAGE TRAFFIC AND
ACTIVITY
WIDGETS-R-US

9. FACEBOOK TACTICAL
METRICS IS MORE ABOUT
THE WHOLE PAGE
METRICS AND NOT PER
POST
WIDGETS-R-US

10. INSTAGRAM IS OPERATED
AS A SOCIAL MEDIA
PLATFORM IN AND OF
ITSELF, TOOLS SUCH AS
STRATIGRAM CAN HELP
KEEP TRACK OF IMAGE
PERFORMANCE AND
TRAFFIC
WIDGETS-R-US

11. PINTEREST IS GOOD FOR
CAMPAIGNS WITH A
LARGE NUMBER OF
IMAGES.
GOOGLE ANALYTICS CAN
BE USED TO TRACK
PHOTOS OR UTILITIES
SUCH AS PINREACH TO
MEASURE THE
EFFECTIVENESS OF THIS
PLATFORM
WIDGETS-R-US

12. TWITTER CAN BE
MEASURED VIA
HOOTSUITE OR
SHARETHIS (GOOGLE
ANALTYICS). OTHER
PRODUCTS SUCH AS
TWEETREACH, KLOUT, ETC.
CAN GIVE A BASIC IDEA
ON INCREASED
ENGAGEMENT AND
FOLLOWERS.
WIDGETS-R-US

13. FLICKR AUTOMATION
ALLOWS FOR IMAGES TO
BE POSTED DIRECTLY TO
OTHER ACCOUNTS.
IMAGES, VIEWS, VIEWERS,
AND REFERRING TRAFFIC
TO THE MAIN SITE ARE
KEY METRICS. FLICKR
CAN ALSO COUNT
SUBSCRIBERS, SHARES,
AND GROUPS PLATFORM
GROWTH METRICS.
WIDGETS-R-US

14. YOUTUBE ANALYTICS
PROVIDES
VIDEOS PERFORMANCE –
EITHER OVERALL, OR BY
GEOGRAPHIC AND
DEMOGRAPHIC SEGMENTS
OVER A SPECIFIC TIME
PERIOD, AND CAN ANALYZE
AUDIENCE RETENTION,
SOCIAL SHARING, AND
SUBSCRIBTION RATE
WIDGETS-R-US

15. TACTICAL METRICS MEASURE THE GROWTH TRENDS OF EACH SOCIAL MEDIA
PLATFORM INDIVIDUALLY, AND THE VISITOR MOVEMENT INTO, AND
THROUGH, YOUR MAIN CONVERSION FUNNELS.
IMPLEMENTATION METRICS MEASURE THE INDIVIDUAL PIECES OF CONTENT,
AND INDICATE WHICH TOPICS/TIMES/IMAGES LEAD TO MAXIMUM GROWTH
AND MOVEMENT TO THE BASE.
WIDGETS-R-US

16. WIDGETS-R-US
#OUR TARGET TACTICAL METRICS
Impressions
Reach
Engagement
Time on site
Ad Cost
Top Referrals
New page likes
New
Subscribers

17. #OUR CONTENT METRIC
Best time to post
The style of voice or
writing that
generates the most
results
The post that visitors
interact with the most
Most used hashtags#WIDGETS-R-US

18. WIDGETS-R-US
#OUR MEASURING PROGRESS
We will align our analytics back to our goals
We will periodically examine data that measures progress towards
reaching our goals
We will use Hootsuite Analytics (advanced analytics & custom reports),
Facebook Insights & Google Analytics (who, when and how many people
are viewing and interacting) for measuring and reporting our progress
monthly

19. WIDGETS-R-US
#CONCLUSION-1
After Identifying our key performance indicators (KPIs) per campaign
We will align our social media goals with our business objectives
We will set up our Google Analytics to track conversions
Then assign values to our KPIs - ex. (Awareness/ subscribtions/ Lifetime value/ Lifetime
value multiplied by conversion rate/ Average sale/ PPC valuation)
And for monitoring we will also benchmark against our competitors

20. WIDGETS-R-US
#CONCLUSION-2
One of the most important reasons we want to set up social media posts/campaigns is that it
will allow us to track individual links that we share on Twitter, Facebook, and our other social
media channels. That way, we can easily attribute visits from specific links we share.
We can set these links up through Google's URL builder, so the information will be included in
our Google Analytics Reporting
The easiest way to track our social media goals is by using Google Analytics dashboard,
[Acquisition > Social > Conversions] ex. e-newsletter signing up
Via Hootsuite we will generate a real-time report (boards) that measure in depth our social
media platforms performance. Such metrics will illustrate the success of content and how we
can reach new and existing audiences better

21. WIDGETS-R-US
#CONCLUSION-3
ALL OUR FINDINGS, REPORTS, BOARDS FROM ...
ALONG WITH OUR SOCIAL MEDIA ACTIVATION & ENGAGEMENT STRATEGY
WEEKLY CALENDAR (POSTS/IMAGES/VIDEOS/TWEETS) WILL BE PRESENTED MONTHLY TO THE
MARKETING MANAGER TO MONITOR VIA IT OUR PERFORMANCE AS WELL AS OUR
COMPETITORS PEROFROMANCE, LATEST TRENDS AND OTHER COMPETITION IN THE MARKET
Facebook
AnalyticsHOOTSUITE YouTube
Analytics
Google
Analytics
Twitter
Analytics
LinkedIn
Analytics

22. THANK YOUHAVE A NICE DAY!
WIDGETS-R-US
WWW.WIDGETSRUS.CA | TORONTO-ON