NoveList ALA Midwinter 2013
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Presentation from the NoveList breakfast at ALA Midwinter
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NoveList ALA Midwinter 2013
- 1. ESSENTIAL TOOLS FOR GROWING YOUR AUDIENCE AND INCREASING USAGE ALA Midwinter Meeting 2013
- 2. AGENDA • Readers are the key to success • Challenges facing libraries • Tools for growing your audience and increasing usage • High-quality reading recommendations (NoveList Plus) • Rich information in your catalog (NoveList Select) • Effective communication with your community (LibraryAware/NextReads)
- 3. Readers matter more than anything
- 4. Book delivery vs. Book discovery
- 5. Where does the library fit in?
- 6. Three Key Questions 1. Who is your library reader? What do they want? 2. How do you respond to the shift from physical to virtual usage? 3. What can you do to attract and hold the attention of your patrons?
- 7. A Plan for Engaging Your Readers Enable book Put more Connect with discovery reader readers using features in multiple the catalog channels
- 8. NoveList Has Solutions Book Catalog Outreach and Discovery Enrichment Marketing NoveList Plus NoveList Select LibraryAware/ NextReads NoveList K-8 Content Café Plus Options
- 9. NOVELIST PLUS Enable book discovery with high-quality reading recommendations
- 10. READERS DON’T ASK FOR HELP 2% Readers’ Advisory 98% reference
- 11. REACHING READERS: TRADITIONAL METHODS 1. Separation of fiction collection by genre 2. Book displays 3. Book lists 4. Face-to-face readers’ advisory
- 13. BOOK DISPLAYS
- 14. BOOK LISTS
- 15. FACE-TO-FACE
- 16. IT’S ALL ABOUT RELATIONSHIPS • Between books • Between readers and books • Between readers • Between readers, books and the library
- 17. Super Supporters Probable Supporters Barriers to Support Chronic Non-voters OCLC, From Funding to Awareness
- 18. WOM (a.k.a. just tell them about it!)
- 19. NoveList Dashboard 1 2 4 3
- 20. If You Like …You Might This Book… Like These Too
- 21. EXPERT RECOMMENDATIONS MAKE ALL THE DIFFERENCE WHO WHY
- 23. complex Storyline action Overall structure of the story
- 24. fast Pace steady The rate at which a story unfolds
- 25. upbeat Tone dark The feeling that a book evokes in the reader
- 26. detailed Writing Style plot-driven Quality of the language and the level of detail in the background
- 27. Looking for suspenseful, issue-oriented stories about antique dealer-detectives?
- 28. ALSO IN NOVELIST Extra resources to inspire you Book group Teaching Staff Reading Book display ideas and continuing inspiration ideas curricular education materials
- 29. NOVELIST SELECT Put rich information and reader features in your catalog
- 30. READERS ARE NOT AWARE OF OTHER LIBRARY SERVICES 84% VS. 39% Coffee/snack shop Online databases
- 31. SHIFT TO VIRTUAL VISITS Pop served 910,000 Book circulation (print) 5,523,719 Book circulation ebook 636,866 Door Count 5,836,636 In-house reference 5,297,122 Program attendance 477,135 Website views 70,116,144 Number of holds 1,481,252 Number of remote holds 1,218,636
- 33. A TYPICAL CATALOG EXPERIENCE All copies are checked out
- 34. Book Discovery WHAT READERS REALLY WANT FROM THE CATALOG Series Information Similar Titles
- 35. Book jacket Catalog enrichment is a solution Information delivered where it is most visible and effective — inside Summary your catalog! Reviews Recommendations
- 36. TOP 5 REASONS WHY ENRICHMENT MAKES A DIFFERENCE 1 Delivers what library users really want 2 Reaches library users whenever and wherever they are 3 Strengthens connections to readers (and supporters) 4 Keeps people plugged into your library 5 Saves staff time and improves customer service
- 37. 1 Delivers what library users really want Similar Titles Series Information
- 38. 2 Reaches library users whenever and wherever they are
- 39. 3 Strengthens connections to readers (and supporters)
- 40. 4 Keeps people plugged into your library
- 41. 5 Saves staff time and improves customer service “ “ NoveList Select has become one of our primary tools in answering our most common questions… -- Chip Lannert, Readers Advisor
- 43. Book Jackets
- 45. Expert Reviews Goodreads in yourReader reviews, too catalog
- 46. Entire series info, in reading order
- 47. Expert NoveList Recommendations For the series… Series Recommendations are NEW in 2012 The title… And the author
- 48. Expert reasoning Why and Who Recommended
- 49. Links to your newsletters Lists of your events
- 50. Reading level Lists, guides and more
- 51. NEW in 2013! Promote your Search These Related eResources to Learn More e-resources
- 52. CHOOSE YOUR OPTIONS Comprehensive NoveList Select + Optional Upgrades = Catalog Enrichment Series information Book jackets Reading recommendations Book summary (Author, Title, Series) Reader reviews Table of Contents Links to NextReads Book Excerpts newsletters Author Bios NoveList Extras Professional reviews Reading Levels (Lexile) NEW! E-resource Recommendations
- 53. LIBRARYAWARE/NEXTREADS Effective communication and marketing
- 54. Changes in Library Usage
- 55. Relationships
- 56. NextReads
- 58. Subscriber Lists Based on Lifestyle
- 60. Social Media
- 61. Hi .
- 63. IDEAS FOR CONNECTING WITH YOUR READERS • Share reading suggestions • Deliver genre overviews • Promote e-books • Promote book clubs • Promote author events • Share read-alikes
- 64. 52% of young readers said they were unaware they could borrow an ebook from the library
- 66. NextReads Newsletters (coming soon!)
- 67. “ I don't think I ever saw it advertised anywhere. Maybe they could send out a mailer to let ” people know?
- 68. We can help your community be
- 69. A Plan for Engaging Your Readers Enable book Put more Connect with discovery reader readers using features in multiple the catalog channels
- 71. Are Books Your Brand? How Libraries Can Stay Relevant to Readers Free webinar Feb 14, 2-3pm ET www.ebscohost.com/novelist
Editor's Notes
- Flickr photo: Jessamynwest
- 1. A search box on every page2. A carousel of hot books and reading recommendations3. Genre and Thematic lists4. Extra Content, including teaching with booksTitles for all reading levelsFiction and narrative non-fictionExtensive subject headings:GenreCharacter (and Character name)Geographic locationTime period & historical eventTopic
- When you mouse over a recommended book, we tell you WHY we are making the recommendation. If one of our staff made the recommendation, we also tell you WHO made it. These are professional quality recommendations - our staff are experts in readers’ advisory. While many of our recommendations are hand-crafted, others are selectively auto-generated based on subject and appeal factors.
- NoveList’s “extras” are quick and easy to use resources that you can use in your daily work with books and readers. They are created by professionals so you know you can trust the content. We continually update the existing content and add new resources, so it’s fresh and current.“Extras” include these type of materials:-Book discussion guides-Book display ideas-Genre outlines-Picture Book Extenders-Recommended Reads-Grab and Go Lists
- Let’s look at NoveList Select.
- From an OCLC report: more people are aware that their library has a coffee shop than that the library has online databases. What can libraries do to increase awareness of library services?
- From Library Journal’s Patron Profiles chart – Figure 16 – all the action is in the catalog. What can you do to put more information in your catalog?
- A typical catalog tells readers whether or not your library has the item requested. But what happens when the item is not available? Do you offer the reader any other options?
- The catalog is the library’s most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
- Catalog enrichment makes your bibliographic records better by adding richer supplemental content. Information is delivered to people as they use the catalog – a very visible location that is highly effective. Select allows libraries to recommend books, events, newsletters and more – all based on the user’s interests.
- Let’s look at reasons why catalog enrichment makes a difference in libraries.
- The catalog is the library’s most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
- Catalog use is changing -- more and more usage is remote. More people are using the library from home, school, wherever. How do these readers discover the depth and breadth of your collection? Charlotte Mecklenburg reports 82% of holds are remote. In Williamsburg Regional Library, VA the number is 89%.Many libraries don’t know the answer to this question but most agree—it’s a lot!
- Is your catalog a place where readers can learn about books and resources they didn’t already know about? Or is a place where readers come to place on books they’ve learned about from others? This is the difference between book delivery and book discovery.Why is it so important? OCLC’s From Awareness to Funding—a study of library user voting behavior—found that library user who viewed the library as place that introduced them to new authors and titles and resources were more likely to vote for increased library funding.
- Does your catalog just sit there waiting for someone to use it or is it a key part of your strategy for keeping your library top of mind with your users?E-newsletters like NextReads when they are part of a catalog enrichment plan keep users connected to the library.Lexington Public results: Within a week of a newsletter’s arrival, circulation of titles in a NextReads newsletter increases by 90%. Within a week of a newsletter’s arrival, holds on titles in a NextReads newsletter increase by 122%.The number of checkouts for a title featured in NextReads can be expected to almost double.The number of holds placed on a title featured in a NextReads newsletter can be expected to increase by 55% for new titles and 75% for older titles.Source: Lexington Public Library, KY, NextReads Subscriber Survey and Evaluation
- Does your stretched-thin staff have the time to deliver the level of service to your readers that you and they want? Especially when the questions relate to series information or finding another book like the one they just read?Select saves staff time and increases the level of customer service.
- Let’s use a popular title to demonstrate what NoveList Select can do.
- NoveList Select can provide the book jackets (as well as music and DVD cover images) for the titles in your catalog. (this is an optional upgrade)
- NoveList Select can add summaries and author bios to your catalog. (these are optional upgrades)
- Add professional reviews from sources like Kirkus, Library Journal and more. (optional upgrade)Also add readers reviews and ratings from Goodreads. (included in NoveList Select)These are right at readers’ fingertips when they are deciding whether to read a book.
- NoveList Select lists the entire series, in reading order.
- Three kinds of reading recommendations – Series, Title, Author. (Note: Series recommendations are new in 2012.)
- Every recommendation has a reason – hand crafted by NoveList experts.The display of recommendations was improved in 2012 – it is now an attractive pop-up when you click “why did we recommend this?”
- Links to related NextReads newsletters are provided, as well as a link to the library’s newsletter sign up page. (This section is available for current NextReads subscribers only)Links to Events in Your Library (available for Evanced Events customers only).Both items are connected to the subject headings, so patrons on see the most relevant newsletters and events.
- NoveList has lots of “extras” for librarians and readers, including lists of award winners, recommended reads lists, book discussion guides, genre overviews, feature articles and more. This section makes it really for users to easily find and use NoveList content.
- New in 2013! NoveList Select will now include recommendations for related e-resources. This is very useful for letting your patrons know about the e-resources available in your library. Bring them out of hiding and put them where your patrons will see them!
- In 2012, NoveList released a new version of Select that offers even more areas of enrichment, including several optional upgrade packages. NoveList Select with Content Café Upgrades offers the most comprehensive catalog enrichment service available so that libraries can deliver what users need and build strong connections to their readers and communities.