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20 Rules for Selling Ideas to Your Boss
Rule #1: You actually have to do stuff.
Rule #2: Avoid open warfare.
Rule #3: Never
bluff your boss.
Do your research.
Rule #4: Only talk
numbers to
numbers people.*

* Your boss may
be ego-driven,
not numbersdriven.
Rule #5: Talking louder is seldom an
effective sales strategy.
Rule #6: Never inflate results.
Long-term trust is more important
than short-term wins.
Rule #7: Don’t
obsess over
whether you
are treated
fairly. Obsess
over results.
Rule #8: No surprises. Ever.
Rule #9: Look the role
you are trying to play.
Rule #10: Don’t overcommit.
Rule #11: If you screw up,
admit it. Then fix it.
Rule #12: Be yourself. Life is
too long to fake a role.
Rule #13:
Relax. There
is no Rule 13.
Rule #14:
Pay more
attention to the
details of your
business than
your boss does.
Rule #15:
Don’t hang
yourself. Only
promise
results you
KNOW you
can deliver.
Rule #16:
Don’t waffle. If you
promised “Ultra,”
deliver Ultra.
Rule #17:
Keep your cool.
Anger causes
tunnelvision.
Rule #18:
Do not get full
of yourself.
Always show
respect.
Rule #19:
When you get
feedback, actually
listen to it.

Listen to my
radio interview
on selling ideas
to your boss.
Rule #20: Your boss is a person, too.
Watch for signs that today might be a
bad – or good – day to pitch your idea.

Listen to my
radio interview
on selling ideas
to your boss.
All images by
Ollyy/Shutterst
ock!

Created by Bruce Kasanoff
Linked In: 110+ articles | Profile
Slideshare: 20+ free decks
Website: Kasanoff.com
Book:
Smart Customers, Stupid Companies

Phone:
Email:

203.341.9448
bruce@nowpossible.com
This may be shocking,
but it is time to go
back to work.

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20 Rules for Selling Ideas to Your Boss