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Getting Started
with Nuke Suite
www.nukesuite.com
Welcome to Nuke Suite
This guide’s objective is to help:
• getting started with Nuke Suite (account creation, pages activation)
• create your first content publication
• moderate all users’ feedbacks
• generate your own personalised social reports
• launch your first social application
• start consolidating social profiles
Should you have any questions, Nuke Suite provides all answers on our free online support website.
Ready to start?
www.nukesuite.com
What is Nuke Suite
Nuke Suite is an integrated social marketing tool for Brands & Agencies.
Our 5 available modules help you grow your social marketing as follows :
Manage conversations
across all social accounts
Track and analyse all
activities across your
social pages
Turn social media into
a true customer service
channel
Transform collected
data into actionable
conversion levers
www.nukesuite.com
Capture audience &
enrich fan experience
with social apps
Let’s get started!
First steps on Nuke Suite
Access to Nuke Suite
Nuke Suite is a web-based (or SaaS) application that works on desktops,
tablets and mobile (responsive mode).
This means you don’t need to download or install any new software on
your computer - see browser compliancy
Go to Nuke Suite platform >
Your Private Account on Nuke Suite
Every user on Nuke Suite has a private account. Contact us in order to
create new accounts.
Follow steps when you first log in to the platform - see Login for 1st time
Hot tip : you can personalise your password once
connected - see Changing Password
www.nukesuite.com
Hot tip : no personal data is stored by Nuke Suite -
see My Personal Data
Twitter connectInstagram connect
Facebook connect
Connect Social Channels
Add your Facebook pages, your Twitter, Instagram and YouTube
accounts to manage them all through Nuke Suite - see Connecting social
channels
www.nukesuite.com
Work As A Team
Nuke Suite gives you the flexibility to manage all social actions as a team. You
can share all content and assign tasks to your colleagues or customers,
organised in teams - see Working as a team
Hot tip : we can help you organize your teams, ask
us to define and manage team members rights.
www.nukesuite.com
Organise content publications for online communities
Engage
Publish on Social Media
Create and schedule across multiple networks within clicks - see Creating a
publication
Select networks, content and
set-up parameters
Publish now, plan or send
for review to team members
Restrict publications or
target users by country,
language, etc.
Automatically generate
shortened URL
Hot tip : Learn how to write the
perfect facebook post
www.nukesuite.com
or the perfect tweet
Publications overview
Use our calendar to schedule and overview all publications - see Accessing all
publications in the calendar
Filter by networks, accounts,
status (planned, published,
under review, refused etc.)
or tags
Schedule new publications
within clicks
Quick overview of all
publications status, authors,
comments & history
Possible actions : edit,
duplicate, delete, review
(validate or refuse)
www.nukesuite.com
Review Publications as a Team
Use Nuke Suite as an online post approval tools with your collaborators - see
Approving content before publication
Publication approval flow for
team collaboration
Comments, history and
notifications in the
notification center and by
email
Content category tags to
track content performance
www.nukesuite.com
Use & Share Publication Templates
Create publication templates, use & share them within your team - see Using
a publication template
Save publications as templates
including text, visuals, videos,
links and parameters
Share templates with your
team members and define
rights for each of them
Use templates to create a
new publications within
clicks
www.nukesuite.com
Organise & Share Contents on your Secured Corporate Drive
Upload & share content with your team members, agencies or clients - see
Starting with content drive
Upload any type of files and
organise them in folders
Define sharing rights for
each content and/or folders
Up to 2GB of content storage
per user account
Hot tip : Nuke Suite allows any types
of files to be shared on Drive (JPG,
PNG, MOV, PSD, PDF, XLS, etc.)
www.nukesuite.com
Manage conversations with your fans & followers
Answer
Manage User Feedbacks Effortlessly
Follow users feedbacks in real time and reply faster on Facebook, Twitter &
Instagram - see Starting with the newsfeed
Closely follow user actions in a
multiple-account feed
(organised in columns)
Directly manage fans
publications : comments, likes,
replies, hide, delete, RT etc…
Personalise feeds as you see
fit, column by column
Hot tip : You can save several boards
and reopen them at any time
www.nukesuite.com
Access Conversation History with Engaged Users
Track fans’ history and access full profile
Access users’ profile on
Facebook, Instagram and
Twitter
See users influence with
activity & number of
followers/friends
Access users bio and link to
full profile
See users conversations
history with the brand
www.nukesuite.com
Work As A Team to Optimise Response Time
Assign UGC through ticket creation and follow-up status in real-time (Social
Customer Care) - see Assigning content to team
Ticket creation: assign any
piece of UGC to colleagues
Define response time
deadlines and priorities
Follow-up all created tickets
and current status in real-
time (open in progress,
completed, etc.)
Hot tip : you can leave notes to
collaborators for each ticket
Receive email notifications
when a tickets is completed/
amended
www.nukesuite.com
Get Alerted Not To Miss Relevant Content
Get alerted through personalised email notifications
Create personalised
keyword-based alerts
Manage your own alerts
patterns: continuous, hourly,
daily, weekly
Hot tip : You can choose whether
alerts are received through
notification and/or mail
Get alerted when content
needs to be moderated
www.nukesuite.com
Personalised reports to track and analyse fan behaviours
Analyse
Analyse Online Community Insights in Real-Time
Customise your own dashboard & export comprehensive reports within clicks
- see Statistics for social channels
Create reports for one or
more accounts with clicks
Select any period of time
(weekly, monthly, quarterly,
yearly or customised)
Export data into excel files and
graphs into PNG/JPG
Hot tip : You can save your report
selection and reopen it at a later time
www.nukesuite.com
Comprehensive Insights for all Social Accounts
Discover how your communities evolve and grow - “Community” tab
Follow-up and analyse your
community size overtime
Measure how quick your
number of fans/followers grow
Track your communities’
overall engagement rate
Hot tip : You can also generate a
multi-account report - see Report
for several channels
www.nukesuite.com
Follow-Up and Analyse Engagement
Access all engagement KPIs - “Engagement” tab
Track account publications &
interactions
Analyse accounts interactions
in detail (likes, comments,
shares, RT etc.)
Discover best publications &
most engaged users i.e.
“influencers”
Measure account reach &
impressions
www.nukesuite.com
Optimise Interactions within your Community
Understand your community engagement patterns - “Smart Insights” tab
See what day of the week your
account publish the most
Understand what is the best
time to publish - based on user
engagement history
Use our fan base forecasting
tool
www.nukesuite.com
Keep Track and Analyse Content Performance
Access comprehensive and real-time publication insights incl. reach,
interactions and engagement - see Discovering Publishing Insights
Track all interactions: likes,
comments, shares, clicks
Compare publication
engagement across all
accounts
Follow-up organic, paid and
earned reach for each piece
of published content
(Posts,Tweets, etc…)
Export all information within
clicks
www.nukesuite.com
Competition Benchmark
Compare your own accounts KPIs with those of your competitors -
“Competition” tab - see Discovering Competition tool
Create comparisons for
Facebook, Twitter, Instagram &
Pinterest
Compare KPIs - based on
public available data i.e.
number of: fans, new fans,
publications, interactions
(engagement) and bast/least
performing posts
Save benchmarks and export
reports
www.nukesuite.com
Create compelling social experiences + start collecting data
Enrich
Engage Fans through Personalised Apps
Create customised Facebook apps - 20 available templates - see Starting with
Social Applications
Optimise user profile info
collection through our Smart
Data Catching algorythm
Export list of users and key app
insights (number of
participants, etc…)
Select template, create app
and customise through brand
visuals and text
Hot tips : see the list of available
application template
We provide guideline documents
and PSD files for each app. Direct
access from our Help section.
www.nukesuite.com
Create Compelling Social Experiences
20 app templates to engage communities and start collecting user data
Social Content apps Social Contest apps Social Quiz apps
The instant win app lets fans try their
luck for prizes, and find out
immediately whether they have won.
Instant Win
Quiz lets you ask your fans questions
and hold a prize draw for participants.
Quiz
Increase fans, enhance your brand
voice, and capture usable data with
engaging personality tests.
Personality test
Entertain your fans through a fun,
speed-based contest.
Photo Match
Grow and engage your fan base
with a viral sweepstakes on
Facebook.
Sweepstakes
Publish several apps within the same
portal on Facebook.
Portal
Personalised products in a app to
generate traffic to your website.
Social Commerce
Invite your fans to publish their own
pictures and get them to invite their
friends to vote.
Photo Contest
Launch your own Instagram contest and
get your community to vote for the best
photo.
Instagram contest
Create a song or playlist contest app for
your fans with Soundcloud.
Music Contest
Give the power to your fans by letting
them vote for their favorite videos.
Video Voting
Publish content and invite fans to re-
tweet. The more they re-tweet the better
the prizes they can win.
Twitter Contest
Create a poll and invite your users
to vote.
Poll
Create a Facebook app showcasing
your brand’s Spotify playlist.
Spotify Playlist
Recreate a web page on a Facebook app
by pasting HTML content.
Web Page
Enter fans into any contest and capture
user data with a user form app.
Entry Form
Insert any piece of your web content
into a Facebook application.
Landing Page
Present a product or a selection of
products to your fans who can vote to
make the promotion higher.
Group Buying
Smart Data Capture and Consolidation Tools
Optimise use data collection through the Nuke Suite technology - See
Presenting a form to users
Use Nuke Suite SDC (Smart
Data Capture) system to
optimise user data collection
Hot tips : use our innovative Smart
Data Capture system for data collect
optimisation
Personalise fields and set of
data you want to capture
Export all collected data
through CSV files or APIs
(connection to your existing
CRM and ERP platforms)
Warning : talk to us to optimise
participants conversion rate !
www.nukesuite.com
Reach Fans through Targeted Notifications
Create and manage Social Notifications campaigns with Nuke Suite - see
Creating Facebook Notifications Campaign
Use your own social
segments to reach targeted
users
Increase on-application traffic
with Facebook notification
campaigns
Track results i.e. CTR, reach
and monitor campaigns
through real-time status
alerts
www.nukesuite.com
Connect Social Media to Marketing & CRM programs
Convert
Access Consolidated Fan Profiles
Access list of user profiles -
sort out by name, age,
gender, language, score etc.
Advanced search : search by
username, email, ID or
website
Export list and data manually
Access detailed personal and
behavioural info of each
profil : gender, IDs, name,
email, nationality, age, etc.
Access comprehensive cross-network profiles - click on user’s name - see
Accessing consolidated profiles
www.nukesuite.com
Track Users’ Interactions with your Brand
Access full list of user interaction timeline - see Profile interactions
Access the complete list of
users’ interactions with the
brand on social accounts, day
by day: likes, comments,
shares
Click to see the content the
user interacted on.
www.nukesuite.com
Convert Social Interactions into Fan sScoring
Manage your own fan scoring program through our flexible scoring method
Start collecting scoring for
every engaged user
Assign scoring to social
interactions e.g. X points for
Likes on your website, Y poins
for an Instagram comments
Daily automatic exports to
your CRM and ERP tools
Integrate the Nuke Suite SDK on
your websites and mobile apps
to catch social interactions
www.nukesuite.com
Create Fan Segments to Better Reach Targeted Audience
Create segments for analysis or content re-targeting - see Creating user
segment
Upload custom audience
(client, prospects) - more
details here
Create segments within your
fan base
Leverage segments when
creating notification
campaigns or customised
applications - see next slide
www.nukesuite.com
Leverage Social Data to Create Personalised Experience
Re-target your fan base with personalised content (on Facebook page and
website)
Plug your own product
catalogue and push
products/offers to targeted
segments
Create segments within your
fan base i.e. age, gender,
country, interests
Dynamic publication of
content vs. social profiles +
clic to on-site product page
www.nukesuite.com
Keep an Eye on your Communities’ KPIs
Track all communities social KPIs to understand who your fans and
followers are
Track all social activities - on
social pages + websites +
mobile apps
Measure the size of your
engaged community - cross-
network (Facebook, Twitter,
Instagram, etc…)
Analyse the repartition of all
interactions (likes,
comments, shares, etc.)
Access the fan score insights
(best score, average score etc.)
www.nukesuite.com
We believe you deserve one-to-one support and consulting
Professional Services
We’re here to help !
Nuke Suite offers best-in-class support, including:
User guides & PSD templates
for all applications
A-to-Z online Frequently
Asked Questions
Video demo’s
Email & phone support
www.nukesuite.com
Email support@nukesuite.com
Call us +33 (0)1 40 26 16 23
Best-in-class support

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Getting Started with Nuke Suite - January 2016

  • 1. Getting Started with Nuke Suite www.nukesuite.com
  • 2. Welcome to Nuke Suite This guide’s objective is to help: • getting started with Nuke Suite (account creation, pages activation) • create your first content publication • moderate all users’ feedbacks • generate your own personalised social reports • launch your first social application • start consolidating social profiles Should you have any questions, Nuke Suite provides all answers on our free online support website. Ready to start? www.nukesuite.com
  • 3. What is Nuke Suite Nuke Suite is an integrated social marketing tool for Brands & Agencies. Our 5 available modules help you grow your social marketing as follows : Manage conversations across all social accounts Track and analyse all activities across your social pages Turn social media into a true customer service channel Transform collected data into actionable conversion levers www.nukesuite.com Capture audience & enrich fan experience with social apps
  • 4. Let’s get started! First steps on Nuke Suite
  • 5. Access to Nuke Suite Nuke Suite is a web-based (or SaaS) application that works on desktops, tablets and mobile (responsive mode). This means you don’t need to download or install any new software on your computer - see browser compliancy Go to Nuke Suite platform >
  • 6. Your Private Account on Nuke Suite Every user on Nuke Suite has a private account. Contact us in order to create new accounts. Follow steps when you first log in to the platform - see Login for 1st time Hot tip : you can personalise your password once connected - see Changing Password www.nukesuite.com
  • 7. Hot tip : no personal data is stored by Nuke Suite - see My Personal Data Twitter connectInstagram connect Facebook connect Connect Social Channels Add your Facebook pages, your Twitter, Instagram and YouTube accounts to manage them all through Nuke Suite - see Connecting social channels www.nukesuite.com
  • 8. Work As A Team Nuke Suite gives you the flexibility to manage all social actions as a team. You can share all content and assign tasks to your colleagues or customers, organised in teams - see Working as a team Hot tip : we can help you organize your teams, ask us to define and manage team members rights. www.nukesuite.com
  • 9. Organise content publications for online communities Engage
  • 10. Publish on Social Media Create and schedule across multiple networks within clicks - see Creating a publication Select networks, content and set-up parameters Publish now, plan or send for review to team members Restrict publications or target users by country, language, etc. Automatically generate shortened URL Hot tip : Learn how to write the perfect facebook post www.nukesuite.com or the perfect tweet
  • 11. Publications overview Use our calendar to schedule and overview all publications - see Accessing all publications in the calendar Filter by networks, accounts, status (planned, published, under review, refused etc.) or tags Schedule new publications within clicks Quick overview of all publications status, authors, comments & history Possible actions : edit, duplicate, delete, review (validate or refuse) www.nukesuite.com
  • 12. Review Publications as a Team Use Nuke Suite as an online post approval tools with your collaborators - see Approving content before publication Publication approval flow for team collaboration Comments, history and notifications in the notification center and by email Content category tags to track content performance www.nukesuite.com
  • 13. Use & Share Publication Templates Create publication templates, use & share them within your team - see Using a publication template Save publications as templates including text, visuals, videos, links and parameters Share templates with your team members and define rights for each of them Use templates to create a new publications within clicks www.nukesuite.com
  • 14. Organise & Share Contents on your Secured Corporate Drive Upload & share content with your team members, agencies or clients - see Starting with content drive Upload any type of files and organise them in folders Define sharing rights for each content and/or folders Up to 2GB of content storage per user account Hot tip : Nuke Suite allows any types of files to be shared on Drive (JPG, PNG, MOV, PSD, PDF, XLS, etc.) www.nukesuite.com
  • 15. Manage conversations with your fans & followers Answer
  • 16. Manage User Feedbacks Effortlessly Follow users feedbacks in real time and reply faster on Facebook, Twitter & Instagram - see Starting with the newsfeed Closely follow user actions in a multiple-account feed (organised in columns) Directly manage fans publications : comments, likes, replies, hide, delete, RT etc… Personalise feeds as you see fit, column by column Hot tip : You can save several boards and reopen them at any time www.nukesuite.com
  • 17. Access Conversation History with Engaged Users Track fans’ history and access full profile Access users’ profile on Facebook, Instagram and Twitter See users influence with activity & number of followers/friends Access users bio and link to full profile See users conversations history with the brand www.nukesuite.com
  • 18. Work As A Team to Optimise Response Time Assign UGC through ticket creation and follow-up status in real-time (Social Customer Care) - see Assigning content to team Ticket creation: assign any piece of UGC to colleagues Define response time deadlines and priorities Follow-up all created tickets and current status in real- time (open in progress, completed, etc.) Hot tip : you can leave notes to collaborators for each ticket Receive email notifications when a tickets is completed/ amended www.nukesuite.com
  • 19. Get Alerted Not To Miss Relevant Content Get alerted through personalised email notifications Create personalised keyword-based alerts Manage your own alerts patterns: continuous, hourly, daily, weekly Hot tip : You can choose whether alerts are received through notification and/or mail Get alerted when content needs to be moderated www.nukesuite.com
  • 20. Personalised reports to track and analyse fan behaviours Analyse
  • 21. Analyse Online Community Insights in Real-Time Customise your own dashboard & export comprehensive reports within clicks - see Statistics for social channels Create reports for one or more accounts with clicks Select any period of time (weekly, monthly, quarterly, yearly or customised) Export data into excel files and graphs into PNG/JPG Hot tip : You can save your report selection and reopen it at a later time www.nukesuite.com
  • 22. Comprehensive Insights for all Social Accounts Discover how your communities evolve and grow - “Community” tab Follow-up and analyse your community size overtime Measure how quick your number of fans/followers grow Track your communities’ overall engagement rate Hot tip : You can also generate a multi-account report - see Report for several channels www.nukesuite.com
  • 23. Follow-Up and Analyse Engagement Access all engagement KPIs - “Engagement” tab Track account publications & interactions Analyse accounts interactions in detail (likes, comments, shares, RT etc.) Discover best publications & most engaged users i.e. “influencers” Measure account reach & impressions www.nukesuite.com
  • 24. Optimise Interactions within your Community Understand your community engagement patterns - “Smart Insights” tab See what day of the week your account publish the most Understand what is the best time to publish - based on user engagement history Use our fan base forecasting tool www.nukesuite.com
  • 25. Keep Track and Analyse Content Performance Access comprehensive and real-time publication insights incl. reach, interactions and engagement - see Discovering Publishing Insights Track all interactions: likes, comments, shares, clicks Compare publication engagement across all accounts Follow-up organic, paid and earned reach for each piece of published content (Posts,Tweets, etc…) Export all information within clicks www.nukesuite.com
  • 26. Competition Benchmark Compare your own accounts KPIs with those of your competitors - “Competition” tab - see Discovering Competition tool Create comparisons for Facebook, Twitter, Instagram & Pinterest Compare KPIs - based on public available data i.e. number of: fans, new fans, publications, interactions (engagement) and bast/least performing posts Save benchmarks and export reports www.nukesuite.com
  • 27. Create compelling social experiences + start collecting data Enrich
  • 28. Engage Fans through Personalised Apps Create customised Facebook apps - 20 available templates - see Starting with Social Applications Optimise user profile info collection through our Smart Data Catching algorythm Export list of users and key app insights (number of participants, etc…) Select template, create app and customise through brand visuals and text Hot tips : see the list of available application template We provide guideline documents and PSD files for each app. Direct access from our Help section. www.nukesuite.com
  • 29. Create Compelling Social Experiences 20 app templates to engage communities and start collecting user data Social Content apps Social Contest apps Social Quiz apps The instant win app lets fans try their luck for prizes, and find out immediately whether they have won. Instant Win Quiz lets you ask your fans questions and hold a prize draw for participants. Quiz Increase fans, enhance your brand voice, and capture usable data with engaging personality tests. Personality test Entertain your fans through a fun, speed-based contest. Photo Match Grow and engage your fan base with a viral sweepstakes on Facebook. Sweepstakes Publish several apps within the same portal on Facebook. Portal Personalised products in a app to generate traffic to your website. Social Commerce Invite your fans to publish their own pictures and get them to invite their friends to vote. Photo Contest Launch your own Instagram contest and get your community to vote for the best photo. Instagram contest Create a song or playlist contest app for your fans with Soundcloud. Music Contest Give the power to your fans by letting them vote for their favorite videos. Video Voting Publish content and invite fans to re- tweet. The more they re-tweet the better the prizes they can win. Twitter Contest Create a poll and invite your users to vote. Poll Create a Facebook app showcasing your brand’s Spotify playlist. Spotify Playlist Recreate a web page on a Facebook app by pasting HTML content. Web Page Enter fans into any contest and capture user data with a user form app. Entry Form Insert any piece of your web content into a Facebook application. Landing Page Present a product or a selection of products to your fans who can vote to make the promotion higher. Group Buying
  • 30. Smart Data Capture and Consolidation Tools Optimise use data collection through the Nuke Suite technology - See Presenting a form to users Use Nuke Suite SDC (Smart Data Capture) system to optimise user data collection Hot tips : use our innovative Smart Data Capture system for data collect optimisation Personalise fields and set of data you want to capture Export all collected data through CSV files or APIs (connection to your existing CRM and ERP platforms) Warning : talk to us to optimise participants conversion rate ! www.nukesuite.com
  • 31. Reach Fans through Targeted Notifications Create and manage Social Notifications campaigns with Nuke Suite - see Creating Facebook Notifications Campaign Use your own social segments to reach targeted users Increase on-application traffic with Facebook notification campaigns Track results i.e. CTR, reach and monitor campaigns through real-time status alerts www.nukesuite.com
  • 32. Connect Social Media to Marketing & CRM programs Convert
  • 33. Access Consolidated Fan Profiles Access list of user profiles - sort out by name, age, gender, language, score etc. Advanced search : search by username, email, ID or website Export list and data manually Access detailed personal and behavioural info of each profil : gender, IDs, name, email, nationality, age, etc. Access comprehensive cross-network profiles - click on user’s name - see Accessing consolidated profiles www.nukesuite.com
  • 34. Track Users’ Interactions with your Brand Access full list of user interaction timeline - see Profile interactions Access the complete list of users’ interactions with the brand on social accounts, day by day: likes, comments, shares Click to see the content the user interacted on. www.nukesuite.com
  • 35. Convert Social Interactions into Fan sScoring Manage your own fan scoring program through our flexible scoring method Start collecting scoring for every engaged user Assign scoring to social interactions e.g. X points for Likes on your website, Y poins for an Instagram comments Daily automatic exports to your CRM and ERP tools Integrate the Nuke Suite SDK on your websites and mobile apps to catch social interactions www.nukesuite.com
  • 36. Create Fan Segments to Better Reach Targeted Audience Create segments for analysis or content re-targeting - see Creating user segment Upload custom audience (client, prospects) - more details here Create segments within your fan base Leverage segments when creating notification campaigns or customised applications - see next slide www.nukesuite.com
  • 37. Leverage Social Data to Create Personalised Experience Re-target your fan base with personalised content (on Facebook page and website) Plug your own product catalogue and push products/offers to targeted segments Create segments within your fan base i.e. age, gender, country, interests Dynamic publication of content vs. social profiles + clic to on-site product page www.nukesuite.com
  • 38. Keep an Eye on your Communities’ KPIs Track all communities social KPIs to understand who your fans and followers are Track all social activities - on social pages + websites + mobile apps Measure the size of your engaged community - cross- network (Facebook, Twitter, Instagram, etc…) Analyse the repartition of all interactions (likes, comments, shares, etc.) Access the fan score insights (best score, average score etc.) www.nukesuite.com
  • 39. We believe you deserve one-to-one support and consulting Professional Services
  • 40. We’re here to help ! Nuke Suite offers best-in-class support, including: User guides & PSD templates for all applications A-to-Z online Frequently Asked Questions Video demo’s Email & phone support www.nukesuite.com
  • 41. Email support@nukesuite.com Call us +33 (0)1 40 26 16 23 Best-in-class support