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TOP 7 Trends on Social Media in 2019

Social media is always evolving, be it due to the presence of new platforms, changing consumption habits, different ways of communication, or new innovative features.

It’s critical for businesses to learn from past lapses that took place on social media in 2018 and at the same time keep up with trends coming up in 2019 to stay ahead in the social media game! Check out the slides to find out the 7 trend predictions that stood out to us and why!

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TOP 7 Trends on Social Media in 2019

  1. 1. TOP 7 TRENDSTOP 7 TRENDS ON SOCIAL MEDIA IN 2019ON SOCIAL MEDIA IN 2019
  2. 2. V E R T I C A L V I D E O S G E T T I N G P E R S O N A L V O I C E S E A R C H A U G M E N T E D R E A L I T Y C H A T B O T S C R E A T I N G C O M M U N I T I E S P O D C A S T WHAT WE'LL TALK ABOUT TODAY
  3. 3. Social media is always evolving.  The trends often stem from various factors like  the presence of new platforms, changing consumption habits, different ways of communication, and new innovative features. The social media trends in 2019 that we’ll be highlighting revolves largely around the happenings of 2018. It’s  critical for businesses to learn from past lapses and at the same time keep up with trends to stay ahead in the social media game!
  4. 4. Earlier this year in March, news broke that a data-mining firm called Cambridge Analytica harvested personal data from around 87 million Facebook profiles, without the users’ consent, to build a system that would use micro-targeting and psychological profiling to target US voters with personalized political advertisements and influence the election results. www.smartinsights.com
  5. 5. A key issue that surrounds social media in 2018 is none other than Moving forward, marketeers need to look beyond one- sided marketing, and start building up strategies to establish more authentic and honest ways of communication.  And some of the trends we’ll be sharing will help you do just that! TRUST & TRANSPARENCY
  6. 6. 1. VERTICAL VIDEOS Videos continue to dominate social media, hence a key area that marketeers should focus on in 2019. The different forms of videos that businesses can explore include: LIVE VIDEOS IG TV IG STORIES FB STORIES
  7. 7. LIVE VIDEOS NEW GOAL FOR 2019: CREATE REAL CONNECTIONS WITH CONSUMERS How does Live Videos strengthen the relationship between brands and their consumers? Through its interactivity which allows the audience to ask questions and get answers in real time. Going Live also allows greater authenticity as the personality and emotions of the speaker is shown without the luxury of editting. More businesses should look into using Live videos on both Instagram and Facebook to build trust and loyalty from consumers!
  8. 8. STORIES Vertical videos are one up from visuals, and its trend is on the rise. With IG TV and IG Stories, vertical videos help brands achieve greater engagement with consumers. More interaction can be achieved through the various new features that Instagram keeps rolling out, including the poll, swipe meter, questions, hashtag, mention, and the latest one being countdown sticker. IG stories drive a two-way communication between buyer and seller as audience get to give feedback, their thoughts, and indicate their reactions through the stickers.
  9. 9. NATIONAL CENTRE FOR BIOTECHNOLOGY INFORMATION CLAIMED THAT THE AVERAGE HUMAN ATTENTION SPAN HAS DROPPED FROM 12 SECONDS IN 2000 TO 8 SECONDS IN 2013 (JUST ONE SECOND BELOW THAT OF A GOLDFISH) (www.mytutor.co.uk)
  10. 10. STORIES Ephemeral content such as the story feature is on the rise in social media and is likely to become the primary social sharing method, overtaking the feed. This is largely attributed to the shorter attention span of users! Stories are short, immediate, and deeply personal. With more instant consumption among social media users, the best way to capture a user's attention is for marketeers to focus on adopting stories as the primary way of information dissemination!
  11. 11. 2. PODCAST Other than photos, videos and text, podcast - a newer type of content, has also seen a growing success over the years. Audio is another feature that will conquer social media in 2019 and this is why! Podcast is an amazing way to build one's own personal brand. What makes podcasts special is that it can be consumed passively, allowing people to do other things at the same time. As one of the most intimate kind of media, podcast is a fabulous way to connect with audience on social media on a much deeper and meaningful level! According to Activate Tech & Media Outlook 2018, podcasting is projected to almost double to 112 million people and 15 billion hours of content by 2021.
  12. 12. 3. GETTING PERSONAL A trend that will persist in 2019 is personal, authentic and in-the-moment content over the pre-packed and highly curated content. Brands will benefit from having more authentic content involving the personalities behind the brand. This human element is an added advantage as it helps brands connect with their audience, simply by showing a behind the scenes video or a portrayal of the day-to-day business.
  13. 13. 4. CREATING COMMUNITIES Besides focusing purely on reach, brands like Adidas and The New York Times are also paying more attention to creating meaningful conversations and  connections between audiences within a small and intimate group. There is a move towards creating content that holds more insightful value.
  14. 14. Come u with your own unique hashtag that reflects  the shared values of the community Create an exclusive Facebook group meant for loyal superfans, addressing a core interest Conduc regular Facebook Live Q&As to address commonly asked questions – helps promote transparency and maintain human contact Here are a few simple ways recommended by Hootsuite to start building your own community of brand advocates and maximising customer advocacy! Come up Create Conduct
  15. 15. 5. CHATBOTS Messaging applications like Whatsapp business is growing in relevance as part of an effort to resolve the rise in lack of trust in social networks. Whatsapp is a great channel for communication between businesses and customer especially because it is a channel they are already using to communicate with others. Chatbots enhance this advantage by automating conversations, replacing the need for real customer service personnel. As brands continue to find ways to increase meaningful interactions with customers  in 2019, chatbots particularly stand as a compelling way to do it!
  16. 16. 6. VOICE SEARCH How does voice search affect marketers, and what kind of opportunities does it present to marketers especially on social media? Firstly, voice search is changing how businesses and consumers search for things they need. Voice engagement may be seen as a challenge to marketers but it can also open up opportunities for brands to come up with creative ways to interact with customers! The goal of any marketeer is to establish a genuine connection with customers. Voice is their chance to get one step closer. – Mike Dougherty, CEO of Jelli S t a r t i n c l u d i n g v o i c e s e a r c h i n t o y o u r o n l i n e m a r k e t i n g s t r a t e g i e s
  17. 17. 7. AUGMENTED REALITY The use of augmented reality in social media will continue to  flourish in 2019. It began with Snapchat, who have successfully deployed AR in many sophisticated and fun ways. A very basic example would be the filters they offer, which now even allows users to create their own. The most prominent feature would be Snapchat’s  Shoppable AR with “Buy Now”, “Watch” or “Install Now” button to branded Lenses, enabling every branded Snapchat selfie into a potential purchase, video views or an app download. Brands who invest in AR can stand out, creating higher engagement and fun, with more actionable from their target audience.
  18. 18. REFERENCES 1. https://www.smartinsights.com/social-media-marketing/social-media- strategy/social-media-marketing-trends-2019/ 2. https://blog.hootsuite.com/social-media-trends/ 3. https://econsultancy.com/the-future-of-voice-search-2020-and-beyond/ 4. https://marketingland.com/snapchat-broadens-its-ad-options-with- new-shoppable-ar-lenses-for-brands-238587 4. https://marketingland.com/snapchat-broadens-its-ad-options-with- new-shoppable-ar-lenses-for-brands-238587 5. https://www.forbes.com/sites/steveolenski/2018/05/31/is-voice-set-to- be-the-next-big-thing-in-marketing/#13ca14617d5f 6. https://seoexpertbrad.com/voice-search-statistics/
  19. 19. NIMBLE.SG TO GET MORE VALUABLE TIPS AND INSIGHTS ON SOCIAL MEDIA AND CONTENT MARKETING, CHECK OUT OUR WEBSITE AND OTHER SOCIALS! @nimble.sg fazlina@nimble.sg @nimblesg Nimble Marketing Consultancy

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