Cimb presentation,

1. CIMB
BIBI SHUHADA AMIRA BINTI A BAKAR
NURAIN AMALINA SALLEHAN
PUTERI NURUL IMAN
NURUL SAFIANI

2. The company’s mission statement
• The company’s mission statement is
“To invest in our people to derive a culture
driven by innovation to deliver quality service
whilst providing superior returns and value to
our stakeholders.”
• The core values of CIMB employees are:
Integrity, Innovation, Client Orientation,
Teamwork and Efficiency.

3. List all the company’s business
portfolio
• The company’s business portfolio for management at
CIMB Banking is, they continuously uphold the best
wealth management practices to meet the complete
needs of our esteemed directs.
• They believed that a sound strategic asset allocation
strategy is the key to long term investment success.
The basis of their recommended strategy will depend
upon an in-depth study of their risk appetite, long term
needs and financial goals.

4. Select two strategies from product/ market expansion grid.
Explain two examples from each strategy which has been used
by the company.
• Strategies that been used by the company is market
penetration.
• This strategy is for the CIMB bank Company by increasing
sales of current products to current market segment without
changing the original product. They introducing BizLoyalty, It
is the first business loyalty programme of its kind in Malaysia
that allows to earn points (known as 'BizPoints') from various
business transactions and redeem them for an array of
products and services offered by participating merchants.
Enjoy many business privileges and redeem amazing gifts
exclusively for BizLoyalty customers. The more they transact,
the more BizPoints they earn and the more they can
redeem! Be part of this rewarding programme today and
give the business an added advantage.

5. • Second example is it offers new job opportunity.
Whether they are a fresh graduate or someone seeking a
new challenge, CIMB provides the platform for the best
candidates to shine at every career level. The platform is
not just for fresh graduates but also to interns, sales
personnel and experienced hires.
• For fresh graduates as a recent graduate, they say the
world is their oyster. Career pathways with them are
through the complete banker TMProgramme, CIMB
fusion and direct hire. For interns, their internship
programme provides practical work experience with the
leading universal banking group in ASEAN and allows
opportunities to apply knowledge beyond academic
learning..

6. • For sales personnel, CIMB has an array of investment
products ranging from standard financial instruments
to sophisticated exotics. They provide a wide range of
consumer banking products such as mortgages, loans,
credit cards and foreign exchange services. They also
advise clients and provide strategic guidance that
capitalises on opportunities to grow wealth. Lastly is
experienced hires, move the career forward in high
performance environment. Now that they will have
some experience under their belt and are ready to
explore a career change, step up their game at CIMB.
The opportunities are endless so check out their latest
vacancies

7. • The other strategies are market development.
• The strategy is for company growth identifying and
developing new market segment for current company
products. It is to review new geographical markets. CIMB
Group today operates across ASEAN under several corporate
entities including CIMB Investment Bank, CIMB Bank, CIMB
Islamic, CIMB Niaga, CIMB Securities and CIMB Thai. While
the Group has a presence in 17 markets around the globe,
their main markets of Malaysia, Indonesia, Singapore and
Thailand primarily focus on Consumer Banking, Corporate &
Institutional Banking and Markets and Group Asset
Management & Insurance. They draw on their people,
knowledge and insights to serve and connect their
customers and to harness the power of scale and diversity of
ASEAN for their customers.

8. Geographical
Presence
Corporate &
Investment
Banking
Consumer
Banking
Stock
Broking
Islamic
Banking
Asset
Management
Insurance
Rep
Office
Australia
Bahrain
Brunei
Cambodia
Hong Kong &
China
India
Indonesia
Korea
Malaysia
Myanmar
Singapore
Sri Lanka
Taiwan Region
Thailand

9. • The second example is to review new demographics markets
by sponsoring in an event. CIMB Group is committed to
supporting different communities in ASEAN through the
sponsorship of events and individuals, particularly in the
areas of sports development and community activities such as
Squash. CIMB Group has been a very strong supporter in the
development of squash in the country since 2005. Our
commitment towards the development of the sport is clearly
reflected in the banking group being the title sponsor of
international tournaments such as the CIMB KL Open Squash
Championships and the CIMB Malaysian Open Squash
Championships. Other than that is in golf. CIMB Group is the
title sponsor for the CIMB Classic, the first ever PGA TOUR
sanctioned event in Southeast Asia which attracts world-class
players. After that in The Edge-Bursa Malaysia KL Rat Race.

10. • CIMB Group joins Corporate Malaysia in sponsoring teams to
run in the annual race through the financial district of Kuala
Lumpur. Funds raised from the event are channeled to
support selected beneficiaries involved in various causes.
CIMB also sponsoring University students in Thailand. CIMB
Thai has been sponsoring the annual University Students’
Competition since 2009 as part of efforts to promote
education and build work skills among students in Thailand.
There is also for business forum in Indonesia. CIMB Niaga
sponsored a Business Forum held in collaboration with the
Financial Club to discuss issues relating to ASEAN and its
social and economic development. Lastly, for ASEAN report
as part of CIMB Group’s commitment to champion the
acceleration of ASEAN integration and the region’s links to
the rest of the world, we are proud to sponsor Bloomberg
TV’s ASEAN Report.

11. Develop a SWOT analysis for that company.
Each analysis must have 2 points
• SWOT analysis for CIMB company:-
• 1) Strengths
• a) CIMB group has the widest retail branch network across the ASEAN region.
• b) With over 40,000 employees, CIMB group reaches 83% of the ASEAN
population, representing 89% of the region’s gross domestic product.
• 2) Weaknesses
• a) Competition from international banks means limited market growth.
• b) Presence restricted to South East Asian nations only.
• 3) Opportunity
• a) To acquire customers outside ASEAN and to help small scale entrepreneurs.
• b) New organization structure and training programmed for employees.
• 4) Threats
• a) Business income comes from ASEAN region. So any adverse situation in
politics or financial markets and lead to huge losses.

13. Marketing Program Impact towards
company
RM 5 Book Voucher with every
RM50 spent.
Pay with CIMB Bank credit
card for bonus points
By using CIMB Bank Credit,
CIMB will gain interest as the
customer use its credit card.
Banks derive income from
credit cards in three forms:
joining and annual fees,
merchant fees when credit
cards are used for payments,
and interest income when
credit is utilized beyond the
interest-free period,”

14. CIMB Junior.
With an initial deposit of
RM 300=Toy story 3 set
and recognition card.
Limited edition Toy story 3
will be given when
maintain a minimum
deposit of RM500 in the
first month of account
opening.
Redeem Toy story 3 with
Junior points
More customer will use
CIMB and this is a
marketing program way of
attracting the children and
their parents themselves.

15. References
• CIMB website:
http://www.cimbbank.com.my/