Recommended
More Related Content
What's hot
What's hot (19)
Similar to Managing PR - Keys to running an effective in-house PR firm
Similar to Managing PR - Keys to running an effective in-house PR firm (20)
Recently uploaded
Recently uploaded (20)
Managing PR - Keys to running an effective in-house PR firm
- 1. Managing PR 5 Keys to Running an Effective In-house Agency O’BRIEN COMMUNICATIONS
- 2. O’BRIEN COMMUNICATIONS 2 O’BRIEN COMMUNICATIONS He has managed communications teams of all sizes and provided support to client organizations from small businesses and nonprofits to Fortune 100 companies. These tips are from Tim O’Brien, APR.
- 3. O’BRIEN COMMUNICATIONS 3 O’BRIEN COMMUNICATIONS Know how a client service team works.
- 4. O’BRIEN COMMUNICATIONS 4 O’BRIEN COMMUNICATIONS Know how a client service team works. Every team needs a single leader for decision-making. Each member of the team has a specific role or value. The team may be structured rigidly or flexibly, but it must be structured to meet the constantly changing demands of the client. Client teams are judged on responsiveness, quality, results, and an attitude that contributes to a positive work experience.
- 5. O’BRIEN COMMUNICATIONS 5 O’BRIEN COMMUNICATIONS Create a Service Culture.
- 6. O’BRIEN COMMUNICATIONS 6 O’BRIEN COMMUNICATIONS Create a Service Culture. Meet with the client at the outset to establish project parameters, identify a definition for success, and identify any particular challenges or obstacles to success. Create an initial scope of the project that includes a budget, timeline, and a built-in process for keeping both the client and service team engaged and on track. Make responsiveness Rule #1.
- 7. O’BRIEN COMMUNICATIONS 7 O’BRIEN COMMUNICATIONS Anticipate & Manage Work Flow.
- 8. O’BRIEN COMMUNICATIONS 8 O’BRIEN COMMUNICATIONS Anticipate & Manage Work Flow. The team leader’s primary job is to assign roles and manage work flow so that it’s delivered on time and on budget. This requires a well-organized work plan, a timetable, and constant two-way communication within the team and with the client. Individual team members must identify potential problems and notify the team leader so they can be addressed to avoid client service problems.
- 10. O’BRIEN COMMUNICATIONS 10 O’BRIEN COMMUNICATIONS Meet Expectations. Clients expect responsiveness, openness, honesty, respect, loyalty, a focus on details, an ability to see the big picture, a commitment to the client’s interests, creativity in problem-solving, flexibility, and initiative.
- 11. O’BRIEN COMMUNICATIONS 11 O’BRIEN COMMUNICATIONS Allocate Internal & External Resources.
- 12. O’BRIEN COMMUNICATIONS 12 Allocate Internal & External Resources. Build teams around client needs. Assign team members based on availability and skillsets. Smaller teams hold fewer meetings and are more efficient. Larger teams can handle big projects in less time. You can use internal and external resources. Internal resources tend to have greater institutional knowledge but may not always have the right skillsets. External resources can be used ad hoc with skillsets matching client needs. O’BRIEN COMMUNICATIONS
- 13. Find me on Twitter: @OBrienPR or at OBrienCommunications.com O’BRIEN COMMUNICATIONS