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Next Generation Competitiveness Initiative

First Meeting of the Food and Beverages
Processing Expert Group

Paris, March 4th 2014

With the financial assistance
of the European Union
Agenda

1

Provide project context and explain NGCI

2

Propose and explain methodology

3

Adopt mandate for the Food and Beverages Processing Expert
Group

4

Decide on work plan and key activities for 2014

2
The Organisation for Economic
Co-operation and Development (OECD)
Who we are
The OECD is an international organisation
with 34 member countries:
•

USA, Canada, Japan, Australia, New
Zealand, Europe (20 of EU-28,
Switzerland, Norway, Iceland)

•

Chile, Mexico, Israel, Korea, Turkey

…and a growing number of key partners
•

Brazil, Russian Federation*, India,
Indonesia, China, South Africa, Colombia*

totaling more than 80% world GDP and 64%
of the world’s population.

The OECD’s mission is to promote policies
that will improve economic and social wellbeing
*in accession process

What we do
Sharing of good policy practices, peer review and
policy dialogue in:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Anti-corruption
Competition and Financial markets
Corporate governance
Development
Economic growth
Education
Environment
Employment and labour markets
Governance
Health and social care
Industry and Entrepreneurship
Investment
Private Sector Development
Regional, Urban and Rural development
Science, Technology and Innovation
Tax policy
Trade, etc.

Setting international standards on domains
ranging from agriculture and tax to the safety of
chemicals

3
The OECD Investment Compact for South
East Europe
Objectives

To support governments of the region to improve their investment climate and
foster private sector development

Geographical Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo*, FYR Macedonia,
Republic of Moldova, Montenegro, Romania and Serbia
coverage

1

2

Political support

Ministerial
Conference
SEE 2020 Vision

3

Policy dialogue

Regional working
groups:
•
•
•

Innovation
Human capital
Competitiveness

Policy
assessment

Competitiveness
Outlook
SME Policy Index

4

Policy
prioritisation

Next Generation
Competitiveness
Initiative sector
component
SEE 2020
national policy
prioritisation

* This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the
Kosovo declaration of independence. Hereafter referred to as Kosovo.

5

Support for
implementation

Regional
Competitiveness
Initiative pilot
projects
EDIF Triple Helix
Partnership
projects
4
The Next Generation Competitiveness
Initiative (NGCI)
Funding and
implementation

Geographical
coverage

• Project funded by the European Union
• Implemented by the OECD Investment Compact

Albania, Bosnia and Herzegovina, Croatia, Kosovo*, FYR
Macedonia, Montenegro and Serbia

•
Objectives

Rationale for a
sector focus

•
•

Enhance competitiveness by addressing key constraints to
growth in high-potential sectors
Foster co-operation across the SEE region
Support enhanced value creation

• Allows to generate greater interest and involvement from the
private sector
• Useful approach to understand obstacles to doing business
• With limited resources, a sector-specific approach can have
impact
5
The NGCI sector work encompasses
five project steps

Current/future work focus

1

•

Identification of highpotential sectors for
further analysis
Analysis of main economic
sectors regarding:
- Economic attractiveness
(turnover, growth,
employment, exports,
RCA, FDI)
- Potential for regional cooperation (supply chain
complementarities)
- Potential for increasing
value added (patents,
innovation clusters)

Outcome:
•
2 high-potential sectors
selected: Food and
Beverages Processing;
Tourism

2

Initial sector analysis and
identification of policy
barriers to sector
development

• Initial analysis of priority sectors
• Identification of strengths,
weaknesses, opportunities and
threats
• Identification of growth
constraints and prioritisation of
policy barriers

Development of policy recommendations to
foster sector development

3

Addressing policy barriers to sector development
• Review of international good practices addressing
priority policy barriers
• Development of recommendations

4•

Increasing value added
Development of strategy to increase value added
• Development of recommendations to transfer key
competencies from declining sectors to FBP

5
Outcome:
• Prioritisation of policy barriers
to sector development

Regional integration of selected (sub-)supply
chains
• Development of strategy to better link selected subsupply chain stages in SEE region
• Development of strategy to better tap synergies across
selected supply chains

Outcome:
• Development of action plan and definition of pilot
actions for three workstreams

The Food and Beverages Expert Group (FBEG) as the high-level forum for
guiding and supporting the work effort

6
In light of their development potential, SEE Food and
Beverages Processing as well as Tourism have been
chosen for the NGCI Sector Work
1
2
1

Turnover

Employt.

Exports

RCA

World
growth

FDI

VC
complem.*

Patents

Basic metals

XXX

XX

XXX

X

XXX

XX

XX

XX

XXX

XX

XXX

XX

XXX

XX

X

XXX

X

Coke, petroleum

XX

X

XXX

XX

X

XXX

X

Electrical machinery

XX

X

XX

XXX

XX

XX

X

XX

XX

Fabricated metal products

XXX

XXX

XX

XXX

XXX

XX

XX

X

XX

Food, beverages and tobacco

XXX

XXX

XXX

XXX

XXX

XXX

XX

XX

XXX

ICT manufacturing

X

X

X

X

X

X

X

XXX

Machinery and equipment nec

X

XX

XX

XX

XX

X

X

XXX

Motor vehicles, trailers

X

X

X

X

XX

XXX

X

XX

Rubber and plastics

XX

XX

XX

X

XXX

X

X

X

Textiles, apparel and leather

XX

XXX

XXX

XXX

X

XXX

X

X

XX

X

XX

X

X

XX

XXX

XXX

XXX

XXX

XXX

X

XXX

XX

XXX

X

X

XXX

1

X

Chemicals inc. Pharmaceuticals

3

Clusters

Selected results from the analysis

1

Sectors

Wood and wood products
Travel/ tourism
ICT (services)

X

X

X

* There are 2 crosses when SEE economies cover at least 2 stages of the supply chain
Sector performance/potential among all SEE sectors XXX= top third; XX= middle third; X=bottom third

X

XXX

XX
7
Example Ukraine – to improve access to finance for agribusiness SMEs a credit guarantee scheme is being
created
1
2
3
1

1

1

SHORT TERM ACTIONS
What is the objective of the
scheme?

1

Who does the scheme target?

• Objectives
• Financial Sustainability

MISSION

2

How to identify partner
banks?

• Identify relevant segments
• Eligibility criteria

TARGETING

3

PARTNERNSHIP

• Identification of partner banks

MEDIUM TERM DIRECTIONS
How to cover administrative
costs?

How to assess risks?

4

• Link to risk
• Average fees

PRICING

5

How to set up, run and
supervise the scheme?

RISK
MANAGEMENT

6

Credit
guarantee
scheme
currently
being
implemented by
Ukrainian
National
Bank

• Coverage ratio
• Payment
• Monitoring

OPERATIONS AND
GOVERNANCE

• Supervision
• Roles
8
The FBEG work effort will cover the entire food and
beverages processing value chain with a focus on food
and beverages processing
Illustrative
Primary Focus: Processed
foods and beverages
Simpl.
valuechain
Examp.
of Actors

Farm Inputs

• Feed
suppliers
• Veterinary
services

Examp.
of
products

• Genetics,
breeding
stock
• Medicinery
• Supplies
• Farm
equipments/
machines

• Fertilisers

Farming and
production

• Commercial
farms
• Individual
farms
• Cooperatives

First
Processing

• Food
Processors

Second
Processing

Third
Processing

• Food Processors

• Production of
grain

• Flour
production

• Pasta, Bread

• Production of
fruit and
vegetables

• Syrop
production

• Beverages

• Poultry, beef,
pork, sheep
meet

• Fresh and
refrigerated
meat

• Steaks

• Production of
raw milk

• Fresh milk

• Milk powder
and yogurt

• Retailers
• Food
services
• Export

• Retail
services

Increasing
focus on
sub-supply
chains for
specific
work
streams
(e.g.
regional
supply
chain integration)

• Meat based
meals
• Cheese,
butter, Ice
creams

Sources: National Analytical Center (NAC) Kazakhstan, KazAgroMarketing, OECD analysis

• Glucoses and
fermented
products

Distrib.
and retail

9
Mandate of the SEE Food and Beverages
Processing Expert Group
Tasks
• Identifying challenges and
policy barriers to
competitiveness of SEE food
and beverages processing sector
• Developing policy
recommendations and pilotscale actions to improve
competitiveness of food and
beverages processing sector
• Reviewing and developing
sector-specific measures in
food and beverages processing in
context of SEE 2020 Strategy
implementation
• Formulating sector-specific
recommendations and
action plans addressed to policy
makers in SEE region

Composition

For approval

Organisation & Reporting

• FBEG to consist of two
representatives from public
administration and two
private sector
representatives from each SEE
economy

• SEEIC to co-chair the FBEG
meetings

• Public administration
representatives to encompass
official participating in
SEEIC Working Group on
Competitiveness and
representative of Ministry in
charge of food and beverages
processing

• FBEG Co-Chairs to prepare
minutes of the meetings

• Private sector to be
represented by sector-specific
associations/clusters and
company representatives

• RCC Secretariat and OECD IC to
jointly prepare meetings of
FBEG

• FBEG, with agreement of SEEIC,
to set up sub-groups to
examine specific questions
• FBEG to meet two times
annually
• FBEG established for duration
of two years

• FBEG to invite other regional
partners, organisations and
stakeholders to attend the
meetings

10
Upcoming activities for the FBEG – your
involvement is essential
Q1 2014

Key activities

Initial analysis of the food
and beverages processing
sector
Identification and
prioritisation of
barriers to sector
development

Review of international
good practices in
addressing barriers to
sector development

Q2 2014
Development of strategy
to transfer competencies
from slow-growing
segments of the SEE
economies to the food
and beverages processing
sector
Development of
strategy to increase
value added in FBP

Key meetings

Proposal for pilot projects

1st meeting of the
FBEG: barriers to
sector development
– 4 March

2nd meeting of the
FBEG: increasing
value added in food
and beverages
processing –
beginning of July

Q3 2014
Identification of levers
for creating synergies
between different food
and beverage subsupply chains

Q4 2014
Development of
recommendations
addressing key barriers to
sector development
Proposal for pilot projects

Identification of levers
for creating synergies
with other supply
chains
Explorative surveys
involving FBEG

3rd meeting of the
FBEG: validation of
key
recommendations
+ pilot projects –
mid November

11
Explorative surveys will be supported by an
interactive online tool requiring the FBEG’s
involvement
Explorative online surveys using Futurescaper to:
•

gather expert input from larger groups and tap into knowledge
networks

•

facilitate expert interaction to identify levers for value creation
and supply chain integration

•

prioritise and rank recommendations to maximise impact

•

create visual summaries of expert inputs and recommendations

!

OECD to reach
out to FBEG to
participate in
explorative
surveys

•
Futurescaper question based online platform - Example

•

FBEG to
leverage
individual
networks to
involve
additional
experts in to
explorative
surveys

12
Further objectives of this meeting
• Identification of strengths, weaknesses, opportunities and threats in
the SEE food and beverage processing sector
• Identification of main barriers to the development of the SEE food
and beverage processing sector
• Agreement on next steps

13

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Improving competitiveness in South East Europe's food and beverage sector

  • 1. Next Generation Competitiveness Initiative First Meeting of the Food and Beverages Processing Expert Group Paris, March 4th 2014 With the financial assistance of the European Union
  • 2. Agenda 1 Provide project context and explain NGCI 2 Propose and explain methodology 3 Adopt mandate for the Food and Beverages Processing Expert Group 4 Decide on work plan and key activities for 2014 2
  • 3. The Organisation for Economic Co-operation and Development (OECD) Who we are The OECD is an international organisation with 34 member countries: • USA, Canada, Japan, Australia, New Zealand, Europe (20 of EU-28, Switzerland, Norway, Iceland) • Chile, Mexico, Israel, Korea, Turkey …and a growing number of key partners • Brazil, Russian Federation*, India, Indonesia, China, South Africa, Colombia* totaling more than 80% world GDP and 64% of the world’s population. The OECD’s mission is to promote policies that will improve economic and social wellbeing *in accession process What we do Sharing of good policy practices, peer review and policy dialogue in: • • • • • • • • • • • • • • • • • Anti-corruption Competition and Financial markets Corporate governance Development Economic growth Education Environment Employment and labour markets Governance Health and social care Industry and Entrepreneurship Investment Private Sector Development Regional, Urban and Rural development Science, Technology and Innovation Tax policy Trade, etc. Setting international standards on domains ranging from agriculture and tax to the safety of chemicals 3
  • 4. The OECD Investment Compact for South East Europe Objectives To support governments of the region to improve their investment climate and foster private sector development Geographical Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo*, FYR Macedonia, Republic of Moldova, Montenegro, Romania and Serbia coverage 1 2 Political support Ministerial Conference SEE 2020 Vision 3 Policy dialogue Regional working groups: • • • Innovation Human capital Competitiveness Policy assessment Competitiveness Outlook SME Policy Index 4 Policy prioritisation Next Generation Competitiveness Initiative sector component SEE 2020 national policy prioritisation * This designation is without prejudice to positions on status, and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence. Hereafter referred to as Kosovo. 5 Support for implementation Regional Competitiveness Initiative pilot projects EDIF Triple Helix Partnership projects 4
  • 5. The Next Generation Competitiveness Initiative (NGCI) Funding and implementation Geographical coverage • Project funded by the European Union • Implemented by the OECD Investment Compact Albania, Bosnia and Herzegovina, Croatia, Kosovo*, FYR Macedonia, Montenegro and Serbia • Objectives Rationale for a sector focus • • Enhance competitiveness by addressing key constraints to growth in high-potential sectors Foster co-operation across the SEE region Support enhanced value creation • Allows to generate greater interest and involvement from the private sector • Useful approach to understand obstacles to doing business • With limited resources, a sector-specific approach can have impact 5
  • 6. The NGCI sector work encompasses five project steps Current/future work focus 1 • Identification of highpotential sectors for further analysis Analysis of main economic sectors regarding: - Economic attractiveness (turnover, growth, employment, exports, RCA, FDI) - Potential for regional cooperation (supply chain complementarities) - Potential for increasing value added (patents, innovation clusters) Outcome: • 2 high-potential sectors selected: Food and Beverages Processing; Tourism 2 Initial sector analysis and identification of policy barriers to sector development • Initial analysis of priority sectors • Identification of strengths, weaknesses, opportunities and threats • Identification of growth constraints and prioritisation of policy barriers Development of policy recommendations to foster sector development 3 Addressing policy barriers to sector development • Review of international good practices addressing priority policy barriers • Development of recommendations 4• Increasing value added Development of strategy to increase value added • Development of recommendations to transfer key competencies from declining sectors to FBP 5 Outcome: • Prioritisation of policy barriers to sector development Regional integration of selected (sub-)supply chains • Development of strategy to better link selected subsupply chain stages in SEE region • Development of strategy to better tap synergies across selected supply chains Outcome: • Development of action plan and definition of pilot actions for three workstreams The Food and Beverages Expert Group (FBEG) as the high-level forum for guiding and supporting the work effort 6
  • 7. In light of their development potential, SEE Food and Beverages Processing as well as Tourism have been chosen for the NGCI Sector Work 1 2 1 Turnover Employt. Exports RCA World growth FDI VC complem.* Patents Basic metals XXX XX XXX X XXX XX XX XX XXX XX XXX XX XXX XX X XXX X Coke, petroleum XX X XXX XX X XXX X Electrical machinery XX X XX XXX XX XX X XX XX Fabricated metal products XXX XXX XX XXX XXX XX XX X XX Food, beverages and tobacco XXX XXX XXX XXX XXX XXX XX XX XXX ICT manufacturing X X X X X X X XXX Machinery and equipment nec X XX XX XX XX X X XXX Motor vehicles, trailers X X X X XX XXX X XX Rubber and plastics XX XX XX X XXX X X X Textiles, apparel and leather XX XXX XXX XXX X XXX X X XX X XX X X XX XXX XXX XXX XXX XXX X XXX XX XXX X X XXX 1 X Chemicals inc. Pharmaceuticals 3 Clusters Selected results from the analysis 1 Sectors Wood and wood products Travel/ tourism ICT (services) X X X * There are 2 crosses when SEE economies cover at least 2 stages of the supply chain Sector performance/potential among all SEE sectors XXX= top third; XX= middle third; X=bottom third X XXX XX 7
  • 8. Example Ukraine – to improve access to finance for agribusiness SMEs a credit guarantee scheme is being created 1 2 3 1 1 1 SHORT TERM ACTIONS What is the objective of the scheme? 1 Who does the scheme target? • Objectives • Financial Sustainability MISSION 2 How to identify partner banks? • Identify relevant segments • Eligibility criteria TARGETING 3 PARTNERNSHIP • Identification of partner banks MEDIUM TERM DIRECTIONS How to cover administrative costs? How to assess risks? 4 • Link to risk • Average fees PRICING 5 How to set up, run and supervise the scheme? RISK MANAGEMENT 6 Credit guarantee scheme currently being implemented by Ukrainian National Bank • Coverage ratio • Payment • Monitoring OPERATIONS AND GOVERNANCE • Supervision • Roles 8
  • 9. The FBEG work effort will cover the entire food and beverages processing value chain with a focus on food and beverages processing Illustrative Primary Focus: Processed foods and beverages Simpl. valuechain Examp. of Actors Farm Inputs • Feed suppliers • Veterinary services Examp. of products • Genetics, breeding stock • Medicinery • Supplies • Farm equipments/ machines • Fertilisers Farming and production • Commercial farms • Individual farms • Cooperatives First Processing • Food Processors Second Processing Third Processing • Food Processors • Production of grain • Flour production • Pasta, Bread • Production of fruit and vegetables • Syrop production • Beverages • Poultry, beef, pork, sheep meet • Fresh and refrigerated meat • Steaks • Production of raw milk • Fresh milk • Milk powder and yogurt • Retailers • Food services • Export • Retail services Increasing focus on sub-supply chains for specific work streams (e.g. regional supply chain integration) • Meat based meals • Cheese, butter, Ice creams Sources: National Analytical Center (NAC) Kazakhstan, KazAgroMarketing, OECD analysis • Glucoses and fermented products Distrib. and retail 9
  • 10. Mandate of the SEE Food and Beverages Processing Expert Group Tasks • Identifying challenges and policy barriers to competitiveness of SEE food and beverages processing sector • Developing policy recommendations and pilotscale actions to improve competitiveness of food and beverages processing sector • Reviewing and developing sector-specific measures in food and beverages processing in context of SEE 2020 Strategy implementation • Formulating sector-specific recommendations and action plans addressed to policy makers in SEE region Composition For approval Organisation & Reporting • FBEG to consist of two representatives from public administration and two private sector representatives from each SEE economy • SEEIC to co-chair the FBEG meetings • Public administration representatives to encompass official participating in SEEIC Working Group on Competitiveness and representative of Ministry in charge of food and beverages processing • FBEG Co-Chairs to prepare minutes of the meetings • Private sector to be represented by sector-specific associations/clusters and company representatives • RCC Secretariat and OECD IC to jointly prepare meetings of FBEG • FBEG, with agreement of SEEIC, to set up sub-groups to examine specific questions • FBEG to meet two times annually • FBEG established for duration of two years • FBEG to invite other regional partners, organisations and stakeholders to attend the meetings 10
  • 11. Upcoming activities for the FBEG – your involvement is essential Q1 2014 Key activities Initial analysis of the food and beverages processing sector Identification and prioritisation of barriers to sector development Review of international good practices in addressing barriers to sector development Q2 2014 Development of strategy to transfer competencies from slow-growing segments of the SEE economies to the food and beverages processing sector Development of strategy to increase value added in FBP Key meetings Proposal for pilot projects 1st meeting of the FBEG: barriers to sector development – 4 March 2nd meeting of the FBEG: increasing value added in food and beverages processing – beginning of July Q3 2014 Identification of levers for creating synergies between different food and beverage subsupply chains Q4 2014 Development of recommendations addressing key barriers to sector development Proposal for pilot projects Identification of levers for creating synergies with other supply chains Explorative surveys involving FBEG 3rd meeting of the FBEG: validation of key recommendations + pilot projects – mid November 11
  • 12. Explorative surveys will be supported by an interactive online tool requiring the FBEG’s involvement Explorative online surveys using Futurescaper to: • gather expert input from larger groups and tap into knowledge networks • facilitate expert interaction to identify levers for value creation and supply chain integration • prioritise and rank recommendations to maximise impact • create visual summaries of expert inputs and recommendations ! OECD to reach out to FBEG to participate in explorative surveys • Futurescaper question based online platform - Example • FBEG to leverage individual networks to involve additional experts in to explorative surveys 12
  • 13. Further objectives of this meeting • Identification of strengths, weaknesses, opportunities and threats in the SEE food and beverage processing sector • Identification of main barriers to the development of the SEE food and beverage processing sector • Agreement on next steps 13