1. Softlution Group
The world at your fingertips
“”
Duncan Rogers
Business Development Manager

2. Geen Radio uitzending
Page  2

3. Thema voor vandaag
Succesvol Multi-Channel
commerce hangt mede af van de
kwaliteit en beschikbaarheid van
productinformatie?
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4. Agenda
Making E-Business Profitable
1 Introductie Softlution
2 Wat is MDM / PCM
3 Toegevoegde waarde
4 PCM in de praktijk
5 Het Multi-Channel Netwerk
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5. Softlution introduction
Making E-Business profitable
About Mission Services Solutions References
Softlution at a glance
 Founded in 1996
 Offices in Belgium, Germany and
The Netherlands
 Employees > 65
 Full-service solution provider
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6. Softlution introduction
Softlution Mission Statement
About Mission Services Solutions References
“Softlution is a leading international
full-service partner for E-Business,
Product- and Web Content
Management solutions that enable
our customers to generate more
profits through multiple sales
channels and optimized
processes.“

7. Softlution introduction
Making E-Business Profitable
About Mission Services Solutions References
Page  7

8. Your solution our knowledge and experience!

9. A view of our references
Wholesale Retail Manufacturing

10. Where are we today!
 Fast growth in product assortment Sales quantity
- Data quality / information
- Time to market
- Helpful tools for consulting
 Standards
80 % 20 % Ranking of popularity
- Classification Source: Chris Anderson, 2004 Wired Magazin
- In- and export formats
 Electronically product catalogs
 Electronically transactions
- Purchase
- Sales
 Support for new media (Mobile Commerce, TV,…etc.)
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11. MDM versus PCM
 Master Data Management is responsible for core/basic data
- tasks are:
- harmonization, normalization
- Master data maintenance
- Synchronization
 Product Content Management enhance the core data with technical,
marketing and sales information
- tasks are:
- Synchronization
- multi classification
- maintenance
- delivery product information for all sales and communication channels
- Workflows
Both systems have functions which support the MDM or PCM area.
We can see on both sides a clear growing path functionality wise.
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12. Master data management MDM
data silos
logistics /
HRM assets supplier products customer finance
locations
Specializations MDM – PCM
Product Content Management
logistics /
supplier products
locations
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13. Figures and facts
 30% of all article data from wholesales and
industry have wrong information (the correction
cost is around 60-80 €)
 3.5 % of the revenue got yearly lost due to the fact
of inefficient Information flow in the supply chain
 Companies invest on average 25 minutes per article per year into the
manual correction from not synched data (with 30000 articles it is
around 520 days effort = 2,5 FTE Full Time Employees)
 60 % of all written invoices have faults (The correction cost is
between 40-400 €) - 43 % of all invoices got a special discount due
to the reason of errors.
Source: AT.Kearney
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14. E-commerce value chain
E-Business Value chain
 Reach  generate traffic to your site
 Browse/Find  your visitors must find what they are looking for or
what YOU want them to find
 Convert  Convert lookers into BUYERS
 Retain  Turn first buyers into loyal customers
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15. E-Business challenges
 Increase the number of customers
Customers
 Strenghten customer relations
 Coordination of multi-channel E-business on 1 platform supporting
Multi-channel different business models
E-Business  Integrate online- and offline channels
Process  Optimize processes
Automization  Longtail marketing strategy
 Easy and maintainable integrations
Integrations
 TCO
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16. eCommerce Challenges - 1
Increase in customer numbers and strength of relations
Customers related challenges
 Broadening of sales channels and
offered assortment
 Marketing activities
 Advanced online service (Guided
Selling, Configurators, integrated
Help Desks)
 Graded prices, cross- and up-
selling for higher turnovers per
customer
 Cross channel product, offer and
marketing campaign consistency

17. eCommerce Challenges - 2
Coordination of Multi-Channel Commerce
Multi-channel related challenges
 Centralized administration of
customer profiles and product
information
 Tuning of marketing and sales
activities (e.g. Cross Selling)
 Real time stock control
 Service coordination between
online and in- store trade
 Linking of channel partners
 Data synchronization between
sales channels

18. eCommerce Challenge - 3
Efficient Process automization
Process related challenges
 Order management incl.
international
prices, currencies, taxes, terms of
delivery
 Transfer of (partial) processes
online saves money
 Focus on customer self service
 Flexible portrayal of business
processes without loss of quality

19. eCommerce Challenge - 4
Integration with other Systems
Integrations related challenges
 Consolidation of legacy systems
and data
 Link eCommerce to central
information management and
catalogues
 Seamless interfaces for data
transfer with back office systems
as ERP or CRM

20. Online success depends much on the quality of the virtual
product
The real Product The virtual Product
Collaterals Product catalog Multimedia
Marketing texts
User manuals Images / Graphs
Customer presentations
Product reviews Data sheets
Reference applications
Accessories
Repair manual Online-Help
Media Briefing
Spare parts
Replacements Customer issues
CAD-Graphs
Product specifications
Product development docs Training material
Installation guide
Maintenance documentation
Supplier documentation
Quality documentation
Prices Contracts Service manuals
Warranty documentation Legal texts

21. Example product information
Master Data Information Supplier Information (Supplier A) Marketing Information
 Product-ID: H57844  Product-ID: L12593BO Bosch Cordless Drill/Driver PSR 18
 Description.: Bosch cordl. screwdriver PSR18  Descript.: Screwdriver PSR18 • Compact and powerful
 Price: 59,50 €  Price: 65,43 $ • Powerful 18 V motor with planetary gears
 List price: 65,00 €  Del. time: 2 days • Torque pre selection with 10 torque settings
 Stock: yes  Supplier contract plus a drill setting – optimum power for every
 Delivery time: 0 days application
• Twin-sleeve "Click" keyless chuck – easy,
Datapool- / Classifikation- Information tool-free bit changes
 GTIN-Number: 4006885610231
 eCl@ss: 21-05-08-01 (Hand push Other advantages
automatic screwd.) • Bosch Electronic speed control: "accelerate"
 Proficl@ss: AAC243c001 (Hand push from 0 – max. using the trigger switch
automatic screwd.)
 UNSPSC: 27111737 (Hand push • Power Light – thanks to the built-in LED, your
automatic screwd. ) work piece is always well lit and clearly visible
 RFID 12D25FB48C5A9E84 • Run-out brake and switch-on lock
• Quick-change battery pack
Technical information • Soft grip for a better and more comfortable
 Battery voltage: 18 V hold
 Battery capacity: 1,2 Ah • Bit storage compartment on the housing
 Battery type: Nickel-Cadmium
 Quick drill chuck: 10 mm Comes with:
 Idle speed: 0 –1250 min-1 •1 battery
 Torque: 26 Nm •Charger
 Max. torque: 11 Nm •Carrying case
 etc. Part No.: 0 603 955 300
Manufacturer Information Relations customer information (Customer A)
 Product-ID: 0 603 955 300  Accessory: Replacement battary,  Product-ID: KD12574
 Description: Bosch cordless screwdriver PSR18 suitecase, drill, bit,…  Description: Würth screwdriver PSR18
 Price: 69,99 €  Alternative: PSR-18, PSR-18 LI-  Cust. price: 63,99 €
 Del. time: 5 days 2,…etc.  Sold: yes
 Picture: orangetblob.jpg  Package: Machine with 2 batteries  Promoted: yes
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22. Current situation in companies (Information is everywhere)
Product manager Marketing Sales IT
Supplier Web shop
Print catalogs
Purchase
eCatalogs
ERP
Market places
Market placess
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23. Current situation international
Subsidary
Netherlands
Subsidary
Belgium
Subsidary
Germany
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24. Key factors of the data management process
Map/Integrate Consolidate Govern Leverage
 Understand all sources  Aggregate data from  Create  Export to different
 Support data formats sources  Maintain output channels
 Map and transform  Connect to applications  Clean  Share
different data formats  Import into centralised  Enrich  Monitor
data model  Transform
 Retire

25. MDM for product data is a prerequisite for your
multi-channel strategy
E-Catalog/
Data Sync.
Website
 MDM for product data is Online Store
the golden record for
multiple output channels
 Supporting multiple output
channels parallel
 Enriching output data
Call Center
specifically for each
output media
 Feed information into
downstream applications
Print catalogues,
product magazines
Pricelists,
POS Flyers
Mobile

26. Enterprise PCM System the single source of truth
departments, user
Multichannel
Product
Marketing Sales managment
• B2B
eCommerce • B2C
• Partner channel
Supplier 1
Import Maintenance
• Supplier Integration • Mass data changes
• Flexbile Import • Assortments
• Price lists
• Quality check • Media Assets
• Catalogs
Supplier 2
Print • Flyers
• ...etc.
PCM
Supplier
integration, ...
Supplier self Workflows Export
service • Product status • Print page planning
• Roles and Rights • Flexible export • CD/DVD-ROM
• Dynamic workflows • Automation eInformation • Newsletter
• …etc.
Supplier N Communication in both
directions? Who is the
leading system?
• Market places
• Key account
customer
eCatalogs BMEcat, CSV, XML
• Procurement
ERP OCI, Punchout
ERP
ERP
Flow back (e.g.: Order)
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27. Successful e-commerce needs consistent product
information
e-commerce functions that benefit from MDM for product data:
Search, merchandising
and navigation
International
websites Product comparisons
reviews and forums
PCM powers
E-Commerce
Accessories,
Cross & Up-
Sellings, alternatives
„Long-Tail“-catalogs
through
coupons, vouchers etc.
Brand-oriented websites
Technical products (e.g.
and multi-brands online
electronics)
white Label and Shop in
Shop concept

28. Rich Content based on consolidated product information
Media Attributes
- Merge product data from various
sources
Data-Feed 1
Media
Data-Feed 2
Downloads
PIM
Data-Feed 3
- Data cleansing and classification
- Efficient search for classified
product details
Product details
- Up-to-date through RSS-Feeds

29. The many aspects of product information online

30. Guided selling benefits from granular product infomation
- Guided selling based on
product classifications
- Direct product comparisons
enhance customer experience

31. WEBSITE SHOP VS MOBILE SHOP
LOOK&FEEL
COHERENCE CATALOG STRUCTURE ADIDAS BRAND
PRODUCT INFO

32. MOBILE SHOP - HOMEPAGE
PROMOTIONAL AREA: video | images ...
FREE SEARCH
NAVIGATION AREA
STORE FINDER
SHORTCUTS

33. HOME>MEN>SHOES>PRODUCT TO FIND A PRODUCT BROWSING THE CATALOG
HOME
PRODUCT
SHOES LIST
MEN SECTION

34. Media Asset Management (MAM) is an important aspect of PCM
 Manage and distribute images, videos
and documents
 Single source for all formats and file
types with on the fly conversion
 Accurate colour conversion minimises
returns
 Ensure corporate and brand CI
standards are met
 Video: ready for the YouTube
generation
↳ Reduce cost of
media management significantly

35. PCM powers search and navigation
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36. Example Levi’s
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37. Encrease your productivity with modern user-friendly interface
 Zero-client administration
 High usability due to context
menus, AJAX and wizards
 management of product
data, images, text, video, etc.
 Role-based access rights and
fully adjustable views
 Comfortable mass data management
 Completely configurable interface

38. Implement multi-site strategies easily
Store A
Company
Store B
Master catalogue (staged) Master catalogue (online)
 Consolidate multiple stores on one platform Another brand store
 Manage central product repository with market specific
adaptions and versions
 Work decentralised on content and store management
 Multi chanel Integration of various independent tenants
B2B customer
 Harmonized communication through all supported channels
XML
BMEcat
xCBL

39. Product Content Management: Significantly higher
benefit than cost
Uses Cost
 Additional sales / market access  Investment
 Extended and new target groups  System environment (HW, SW)
 Cross and up-selling  Implementation (internal, external
 Additional sales / customer loyalty expenditure)
 Comprehensive information  Implementing channels 1 ... n
 Positive emotions, simplicity  Operation
 Self-service, additional functions  Process cost
 Cost savings / effectivity  Mainframe / extensions
 Time-To-Market
 Complexity management
 Distribution control
 Replacing channels 1 ... n
 Reuse
 Cost-efficient processing
 Market research

40. Het Multi-Channel Netwerk
Voor meer informatie:
info@hmc-netwerk.nl
www.hmc-netwerk.nl
Linkedin Group: het Multi-Channel Netwerk
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41. Thank you for your attention
For further information see www.softlution.com
Netherlands
Softlution Nederland BV
Luchthavenweg 55C
5657 EA Eindhoven
 +31 (40) 235 0506
Belgium
Softlution Belgium NV
Voogdijstraat 31
3500 Hasselt
 +32 (11) 260 990
Germany
Softlution Deutschland GmbH
Am Brambusch 24
44536 Lünen
 +49 (231) 98 60 – 390
Leitzstrasse 45
70469 Stuttgart
 +49 (0)71149066216
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