Small glance at OMLogic's 4 month long journey with Oriflame India!

1. ORIFLAME INDIA CASE STUDY ‘2012

2. Introduction
Oriflame India sells high quality skincare
products, toiletries, fragrances & colour
cosmetics. It gives a unique business opportunity
to people who want to fulfill their dreams.
Tagline: Look Great, Make Money and Have Fun
Have a look at their Social Story

3. OBJECTIVE
• To make the brand thrive on social media platform
• Align social media strategy with business objective to
bring new consultants and motivate the existing ones
• To mix the brand related content with engaging
content
• Give platform to the existing consultants to sell their
products and make their voice heard
• Motivate fans to become consultants or buy
products

4. Total fans : 109,634
People talking about: 9,843
*Fan base as on:17 th
July’2012

5. We are now
1 Lac strong
Fan base as on : 5th
July’2102

6. This is How we did it!

7. COMMUNICATION STRATEGY
• Motivate fans to buy Oriflame products through consultants or
become consultants themselves
• Give tips on make-over, make-up, fashion, correct usage of
products etc. through different campaigns
• Position Aakriti Kochar as the Beauty Expert
• Promote the brand with the Brand Ambassador
• Excite fans with buzz content, bring stickiness to the page
• Change the lifestyle and the way people think about it
• Promote popular products, discounted products, products in high
demand

8. FACEBOOK POSTS

11. Excite fans with buzz content, brings stickiness to the
page. Let them guess!

12. Converse regularly with fans and answer all the positive as well
as negative queries.

13. QUERIES

14. CAMPAIGNS THAT ROCKED

15. Join N Win Application: To
promote Man Woman campaign
Tab views : 2,135
Concept : To promote
Recruitment Campaign for the
existing consultants and motivate
the new consultants, on Oriflame’s
45th anniversary.
Gratification: iPhone4S and
Hyundai Eon
This App was directed to Oriflame
India website which also brought
new sign-ups.

16. I KNOW JONAS CONTEST
Tab views: 544
The contest was done when
Oriflame’s Global Beauty Artistic
Director Jonas Wramell visited India.
The contest was about how well do
you know Jonas. 5 objective
questions were asked.

17. Ask Aakriti Tab
Tab views: 3776
Concept: To position
Aakriti Kochar as the
Beauty Expert, a tab was
created that featured a
new beauty tip every
week. People could also
ask any beauty related
queries here.

18. • Giving tips to fans on
make-over, make-up,
fashion, correct usage
of products etc.
•Build trust and credibility with
fans
•Create emotional connect with
fans

20. Promoting the Face of
Oriflame India - Sonali
Bendre
Promoting the Beauty
Expert Aakriti Kochar

21. The Perfect Look contest
Concept: The contest is about
choosing the perfect makeup
shades for a vector. The
theme and the dress was
changed every week.
Tab views: 2,225

22. Black Beauty Recruitment Campaign Info
Tab:
To promote the recruitment campaign of
Oriflame India for the existing consultants
and motivate the new consultants to join.
YouTube video for the same is integrated on
the tab.
Tab views: 1826
YouTube views in 2 weeks: 2444

23. City Glam Girl -360 degree campaign
On ground promotion of
City Glam Girl campaign in 5
different cities

24. City Glam Girl Voting
App: Oriflame India hunt
for City Glam Girl in 5
different cities.
This was an on-ground
activity in malls. Girls
were given a make-over
with Oriflame Studio
Artist range followed by a
photo shoot.
Images of selected 60
beautiful girls were
uploaded on the
Facebook app. Users had
to vote to select the City
Glam Girl.
Tab views: 6316

25. Gratification :
• A makeover session by a
beauty expert followed by
a portfolio shoot.
• Get interviewed on
Radio City as the City
Glam Girl.
• Get featured in Oriflame
India’s Quarterly
Newsletter that reaches
out to more than 1 lakh
Oriflame consultants.

26. OVERVIEW OF REACH

27. DEMOGRAPHICS

28. Oriflame India Avon Insider AMWAY
• Strength is the likelihood that this is being talked about
• Sentiment means the ratio of the mentions that are generally positive to those post which are negative.
• Passion is the measure of the likelihood that individuals talking about your brand will do so repeatedly
• Reach is the measure of the range of influence. It is the no. of unique authors referencing your brand divided
by the total no.
• of mentions.

29. TWITTER DASHBOARD

30. DAILY TWEETS

31. DAILY TWEETS AND INTERACTIONS

32. GOOGLE PLUS

33. YOUTUBE VIEWS

34. ONLINE REPUTATION MANAGEMENT

35. FORUM PARTICIPATION

36. Thank You!
Ready to Be Social the Indian way?
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