Webinar Benchmarks Report - Infographic | ON24
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ON24's annual Webinar Benchmarks Report - download the full report here: http://communication.on24.com/webinarbenchmarkreport2013
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Webinar Benchmarks Report - Infographic | ON24
- 1. REGISTER THE WEEK OF LIVE WEBINAR AVERAGE VIEWER TIME TAKE YOUR WEBINARS TO THE NEXT LEVEL WEBINARBENCHMARKS REPORT 58% 56MIN MORE THAN A WEEK BEFORE LIVE WEBINAR 42% *marketing events onlyREGISTRANT TO ATTENDEE CONVERSION WHEN DO THEY REGISTER? LIVE WEBINAR VIEWING TIME Averaging in length between 45-60 minutes USE OF INTERACTIVITY Percentage of webinars using tools ENGAGEMENT METRICS Response to engagement tools BEST DAY FOR PROMO EMAILS Days with most registrants AVERAGE NUMBER ATTENDING Breakout by number of attendees 16% Over 21 Days 26% 7 to 14 Days 42.9% 30% 1 to 7 Days 28% The Day Of AVERAGE VIEWING TIME TREND Averaging in length between 45-60 minutes ON-DEMAND VIEWING HABITS Averaging in length between 45-60 minutes 21.7% Registered for Live Event 18.5% Not Registered for Live Event 13% Viewed Both On Demand and Live 38MIN 53MIN 56MIN 2010 2012 2013 CHAT 4% SOCIAL 38% COLLABORATION 4% SURVEYS 10% POLLING 22% Q&A 85% AUDIENCE ASKING QUESTIONS5% AUDIENCE RESPONDING TO POLLS21% AUDIENCE DOWNLOADING FROM RESOURCES LIST12% 17 MON 23 TUE 22 WED 24 THU 11 FRI 2 S/S % % % % % % BEST DAY FOR ATTENDANCE Days with highest registered attendance 10 MON 27 TUE 27 WED 27 THU 7 FRI 1 S/S % % % % % % LIVE ATTENDEES: 200+ 56% 36% LIVE ATTENDEES: 300+ 20% LIVE ATTENDEES: 500+ 1% LIVE ATTENDEES: 1000+ 2014 EDITION