Libraries exist in multiple places these days—not just through their websites, but in social media as well. What are the most common mistakes libraries make online? How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.
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Get Over Yourself! Improving Your Library’s Online Presence
1. Laura Solomon, Library Services Manager, OPLIN
Laura Solomon, MCIW, MLS
Library Services Manager
Ohio Public Library Information
Network
2. Agenda
1. Comfort zones and egos
2. Hype is not your friend
3. Getting over yourself in social media
4. Why your library’s website is an ego trap
5. The Two-Minute Offense
6. What does this mean to me, Laura?
10. Who is it REALLY for?
• Full list of board of trustees on homepage
• Mission statement on homepage
• Facebook and/or Twitter account that only posts
program and event announcements
• Social media accounts that only friend/follow
other libraries or librarians
• Links to the staff intranet on the library’s website
• Online content arranged specifically for the
convenience of the library staff
16. OK, so you’re going to jump on
Pinterest anyway…
• What’s the business case for using it?
• What’s the plan? What will your
library specifically get out of it?
• What will your library do that is unique
and unlike what anyone else is
doing?
• Are you already doing a fabulous job
with all of your other SM outlets?
42. Actual reasons to redesign
• LOTS of patron complaints
• The content has outgrown the original
architecture
• Nobody can find the important stuff
• It’s missing important functionality
• The design causes more problems than it
solves