Taking content digital is becoming a necessity for publishers looking to keep up with their current customers’ demand for e-titles. But, there is much more to the story. In this session, Terence Mosca will detail editorial and sales strategies for Gallimard Jeunesse, a French publisher that has found success taking its international print reach to an ever expanding global digital audience. Terence will detail Gallimard Jeunesse innovative positioning on digital, being one of the leader in non-fiction, with the digital development of its collection My first discovery, and the coming release of The Louvre for kids. Speakers: Terrence Mosca

1. Gallimard Jeunesse digital strategy in non-
fiction

2. Gallimard Jeunesse
40 years in Children’s Book
# 1 in France. Publisher of Roald Dahl, Harry
Potter, Little Prince, Little Nick, Penelope, Rita &
Whatsit,….
A strong international presence
A large experience in digital
development
From the Cd-roms to the apps

3. A french publisher towards digital
Epub or Apps
Interactivity
Edutainment
Collections

4. A french publisher towards digital
Apps = Looking for international developments
French is 5% of the global market
Gallimard Jeunesse strategy
Fiction
Non-fiction
Art collection

5. The non-fiction strategy
A recognized know-how in kids edutainment
Realistic iconography
Storytelling
Teachers support
Strong brands and large existing contents
First Discoveries
More than 55M books sold worldwide
120 titles since 1989
International network of partners
Books have been released in 29 languages accross 32 territories

6. 2 collections
First Discoveries
Art Collection

7. Editorial
The team
Editorial + Development
The editorial guidelines
Interactive mechanism reproducing real life
As many interaction as possible
Gaming a reason to learn
Key facts and storytelling
Latest technologies
Multi-platform
The process
From released books to apps
Joint development (books and apps)
Direct app development

8. Marketing and sales
••Quality
••Application in line with the device
••Brand audience (education and Apple )
••Range
••Using the latest device innovation
••Recognized developers
••An inter-personal relationship
Title Distributor
relationship
••Trailer/demo
••Variable prices ••Specialized website/blogs
Monetization
••In-app purchase Marketing medias : Twitter, Facebook,
••Social
••Micro-paiements Youtube
••Virality within the app
••Tools provided to the distributor

9. Thank you