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Just Because You Can
             Doesn’t Mean You Should




Paul Wickman, VP / CTO
 twitter.com/flatrockgeo
 paul@flatrockgeo.com
Just Because You Can
             Doesn’t Mean You Should




Paul Wickman, VP / CTO
 twitter.com/flatrockgeo
 paul@flatrockgeo.com
                             Because where matters
Fl at Ro ck G e o grap h i c s

guide businesses and organizations toward
 better and more intuitive decision-making
t h ro u g h t h e p o we r o f ge o grap h i c t h i n ki n g.


          •   Web Application Development
          •   MapFeeder Subscription Ser vices
          •   Geospatial Analytics and Data Mining
          •   Litigation Suppor t
1) let’s do bad stuff really well

2) we don’t need no stinkin’ “GIS”!

3) everything old is new again (again)
2) let’s doing bad stuff really well
“With great power comes great responsibility”
- Uncle Ben



 Google Fusion Tables
 Tutorial - Where 2011




 Guns don’t kill people....
size   does matter...



                        Population
                        Total

                        No Area
size   does matter...



                        Population
                        Total

                        No Area
size   does matter...



                        Population
                        Total

                        No Area
size   does matter...


                        Population
                        Density

                        Area
                        Normalized
size   does matter...


                        Population
                        Density

                        Area
                        Normalized
size   does matter...


                        Population
                        Density

                        Area
                        Normalized
size   does matter...


                        Population
                        Density

                        Area
                        Normalized
Population Density - Classification

Natural Breaks               Quantile
symbology choices
symbology choices

• Choropleths
symbology choices

• Choropleths
• Dot density
symbology choices

• Choropleths
• Dot density
• Graduated Symbols
symbology choices

• Choropleths
• Dot density
• Graduated Symbols
• Proportional Symbols
symbology choices

• Choropleths
• Dot density
• Graduated Symbols
• Proportional Symbols
• Heat maps
symbology choices



• Dot density and scale
map scale
map scale
map scale
map scale


     • ~60 feet from next zone.
map scale


     • ~60 feet from next zone.
     • Source map is 1:1,000,000
map scale


     • ~60 feet from next zone.
     • Source map is 1:1,000,000
     • Horiz acc 1:24,000 +/- 90 feet
map scale


     • ~60 feet from next zone.
     • Source map is 1:1,000,000
     • Horiz acc 1:24,000 +/- 90 feet
     • Take a weighted average
• Analysis across scales
• Modifiable Areal Unit Problem
• Changes in census boundaries
• What exactly is a zip code?
• Heat map color/sampling choices
• Good geocoding (local vs general src)
• Effect of projections, datum transformations
• Appropriate data classification methods
• Geo-fencing with shitty data
• Hispanic is not a race
2) we don’t need no stinking “GIS”!
GIS has always been an overloaded term
GIS has always been an overloaded term

      ... and it has always meant ‘esri’
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst
• GIS Technician
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst
• GIS Technician
• GIS Specialist
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst              • GIS Programmer
• GIS Technician
• GIS Specialist
• GIS Data Specialist
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst              • GIS Programmer
• GIS Technician           • GIS Mapping Assistant
• GIS Specialist
• GIS Data Specialist
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst              • GIS Programmer
• GIS Technician           • GIS Mapping Assistant
• GIS Specialist           • GIS Mapping Technician
• GIS Data Specialist
GIS has always been an overloaded term

         ... and it has always meant ‘esri’


• GIS Analyst              • GIS Programmer
• GIS Technician           • GIS Mapping Assistant
• GIS Specialist           • GIS Mapping Technician
• GIS Data Specialist      • GIS Application Specialist
GISP
The “Certified GIS Professional”
What is happening now is fantastic


First-generation "push-pin" mapping, these skills weren't needed.

1) here is a map
2) here are pins on a map
3) here are other pins near you
• Many "GIS Professionals" are missing the boat
• Brian Timoney paraphrased, “Dear Universities: Please stop sending us GIS
Technicians”

• Current market demands geospatial software developers, “higher ed” slow
to produce them.

• There is not an employment problem there is an education problem
•Spatial is Indeed Special…but GIS Software Skills will Soon be Obsolete
• Geo-data Scientist as a career path?
3) everything old is new again (again)
- Think about what you’re doing
•Understand what kind of data you're putting on the map - Noah
Illinsky
•Understand what kind of data you're putting on the map - Noah
Illinsky


•All of the default settings in MS Excel are wrong - Noah Illinsky
•Understand what kind of data you're putting on the map - Noah
Illinsky


•All of the default settings in MS Excel are wrong - Noah Illinsky

•Knowing Microsoft Word will not make you a poet - Some Blogger
•Understand what kind of data you're putting on the map - Noah
Illinsky


•All of the default settings in MS Excel are wrong - Noah Illinsky

•Knowing Microsoft Word will not make you a poet - Some Blogger

•GIS is the worst thing to happen to cartography, i.e. analysts are not
designers
Links and Such


  http://www.justinholman.com/2012/03/20/spatial-is-indeed-special/


  http://www.nytimes.com/2012/04/01/business/computer-science-for-non-majors-takes-many-forms.html?_r=1




Paul Wickman, VP / CTO
 twitter.com/flatrockgeo
 paul@flatrockgeo.com
Links and Such


  http://www.justinholman.com/2012/03/20/spatial-is-indeed-special/


  http://www.nytimes.com/2012/04/01/business/computer-science-for-non-majors-takes-many-forms.html?_r=1




Paul Wickman, VP / CTO
 twitter.com/flatrockgeo
 paul@flatrockgeo.com                                        Because where matters
Great Quotes


 Madmen, etc.

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Just Because You Can Doesn't Mean You Should

  • 1. Just Because You Can Doesn’t Mean You Should Paul Wickman, VP / CTO twitter.com/flatrockgeo paul@flatrockgeo.com
  • 2. Just Because You Can Doesn’t Mean You Should Paul Wickman, VP / CTO twitter.com/flatrockgeo paul@flatrockgeo.com Because where matters
  • 3. Fl at Ro ck G e o grap h i c s guide businesses and organizations toward better and more intuitive decision-making t h ro u g h t h e p o we r o f ge o grap h i c t h i n ki n g. • Web Application Development • MapFeeder Subscription Ser vices • Geospatial Analytics and Data Mining • Litigation Suppor t
  • 4. 1) let’s do bad stuff really well 2) we don’t need no stinkin’ “GIS”! 3) everything old is new again (again)
  • 5. 2) let’s doing bad stuff really well
  • 6. “With great power comes great responsibility” - Uncle Ben Google Fusion Tables Tutorial - Where 2011 Guns don’t kill people....
  • 7. size does matter... Population Total No Area
  • 8. size does matter... Population Total No Area
  • 9. size does matter... Population Total No Area
  • 10. size does matter... Population Density Area Normalized
  • 11. size does matter... Population Density Area Normalized
  • 12. size does matter... Population Density Area Normalized
  • 13. size does matter... Population Density Area Normalized
  • 14. Population Density - Classification Natural Breaks Quantile
  • 18. symbology choices • Choropleths • Dot density • Graduated Symbols
  • 19. symbology choices • Choropleths • Dot density • Graduated Symbols • Proportional Symbols
  • 20. symbology choices • Choropleths • Dot density • Graduated Symbols • Proportional Symbols • Heat maps
  • 21. symbology choices • Dot density and scale
  • 25. map scale • ~60 feet from next zone.
  • 26. map scale • ~60 feet from next zone. • Source map is 1:1,000,000
  • 27. map scale • ~60 feet from next zone. • Source map is 1:1,000,000 • Horiz acc 1:24,000 +/- 90 feet
  • 28. map scale • ~60 feet from next zone. • Source map is 1:1,000,000 • Horiz acc 1:24,000 +/- 90 feet • Take a weighted average
  • 29. • Analysis across scales • Modifiable Areal Unit Problem • Changes in census boundaries • What exactly is a zip code? • Heat map color/sampling choices • Good geocoding (local vs general src)
  • 30. • Effect of projections, datum transformations • Appropriate data classification methods • Geo-fencing with shitty data • Hispanic is not a race
  • 31. 2) we don’t need no stinking “GIS”!
  • 32. GIS has always been an overloaded term
  • 33. GIS has always been an overloaded term ... and it has always meant ‘esri’
  • 34. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst
  • 35. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Technician
  • 36. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Technician • GIS Specialist
  • 37. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Programmer • GIS Technician • GIS Specialist • GIS Data Specialist
  • 38. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Programmer • GIS Technician • GIS Mapping Assistant • GIS Specialist • GIS Data Specialist
  • 39. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Programmer • GIS Technician • GIS Mapping Assistant • GIS Specialist • GIS Mapping Technician • GIS Data Specialist
  • 40. GIS has always been an overloaded term ... and it has always meant ‘esri’ • GIS Analyst • GIS Programmer • GIS Technician • GIS Mapping Assistant • GIS Specialist • GIS Mapping Technician • GIS Data Specialist • GIS Application Specialist
  • 41. GISP The “Certified GIS Professional”
  • 42. What is happening now is fantastic First-generation "push-pin" mapping, these skills weren't needed. 1) here is a map 2) here are pins on a map 3) here are other pins near you
  • 43. • Many "GIS Professionals" are missing the boat • Brian Timoney paraphrased, “Dear Universities: Please stop sending us GIS Technicians” • Current market demands geospatial software developers, “higher ed” slow to produce them. • There is not an employment problem there is an education problem •Spatial is Indeed Special…but GIS Software Skills will Soon be Obsolete • Geo-data Scientist as a career path?
  • 44. 3) everything old is new again (again)
  • 45. - Think about what you’re doing
  • 46.
  • 47. •Understand what kind of data you're putting on the map - Noah Illinsky
  • 48. •Understand what kind of data you're putting on the map - Noah Illinsky •All of the default settings in MS Excel are wrong - Noah Illinsky
  • 49. •Understand what kind of data you're putting on the map - Noah Illinsky •All of the default settings in MS Excel are wrong - Noah Illinsky •Knowing Microsoft Word will not make you a poet - Some Blogger
  • 50. •Understand what kind of data you're putting on the map - Noah Illinsky •All of the default settings in MS Excel are wrong - Noah Illinsky •Knowing Microsoft Word will not make you a poet - Some Blogger •GIS is the worst thing to happen to cartography, i.e. analysts are not designers
  • 51. Links and Such http://www.justinholman.com/2012/03/20/spatial-is-indeed-special/ http://www.nytimes.com/2012/04/01/business/computer-science-for-non-majors-takes-many-forms.html?_r=1 Paul Wickman, VP / CTO twitter.com/flatrockgeo paul@flatrockgeo.com
  • 52. Links and Such http://www.justinholman.com/2012/03/20/spatial-is-indeed-special/ http://www.nytimes.com/2012/04/01/business/computer-science-for-non-majors-takes-many-forms.html?_r=1 Paul Wickman, VP / CTO twitter.com/flatrockgeo paul@flatrockgeo.com Because where matters

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