Over the last year, we've worked with our portfolio to help them develop viable token ecosystems. We found methods like Lean Startup and Design Thinking didn’t address unique characteristics & complexities of token ecosystems. So we developed an innovative process that combines two emergent fields: token design and token engineering. This presentation launches this anticipated landmark report into the 3 Ds of Token Design from Outlier Ventures. They shares the insights, methodologies and mechanisms pioneered by their dedicated cryptoeconomics team and a global community of peers based on their direct experience designing of a number of high profile token ecosystems. How can we being together the capital, compute power, data, people, their assets and their digital representatives at scale, to decentralise the web? This presentation starts to explain the skills and competencies required such as economics, game theory, machine learning and systems design to realize sustainable digital economies that allow the coordination of open source distributed networks of resources. To download the full report please visit: https://outlierventures.io/research/why-crypto-assets-need-effective-token-ecosystems/

2. Since 2014
Offices in London, Toronto, Chicago
Lead investor and advisor on Next
Gen protocols in ‘convergence’
- IOTA
- OCEAN
- FETCH.AI
- SOVRIN
- SEED
- HAJA NETWORKS
Outlier Ventures

3. B A I D U
A L I B A B A
T E N C E N T
Platform monopolies become data
monopolies, become AI monopolies
Existential Threat
F A C E B O O K
A M A Z O N
A P P L E
N E T F L I X
G O O G L E

4. Tokens as Network
Incentives
Mass Coordinate Decentralization of The Web

5. Web 3.0 needed its own ‘Lean Startup’ or
‘Business Model Canvas’ for Token Design
● 18 months of work
● 8 people
● 4 token design processes
● 3 step process
● 8 work tools
● Peer review
Develop a Framework

6. What’s required:
Token Team

7. 3 D’s of Token Design

8. Discovery

9. Problem Structuring

10. Value
Exchange
Maps
Source: Block Science

11. Key Tools
Token Utility CanvasMECE Logic Tree
Problem Statement
Worksheet

12. Design

13. Defining Your Objective

14. Token Network Fit

15. Key Tools
Javelin Board Taxonomy of Actors

16. Deployment

17. Path to Utility

18. Network Optimization

19. Network Health
Dashboard

20. Governance: A Pathway to
Decentralization

21. The New Business Model of Web 3
● Designing tokenized ecosystems combines
bottom up and top down approaches
● This requires agile experimentation with
engineering rigor
● This is why a new innovation process
toolbox was necessary

22. Join us
This is just the start!
Download Paper: outlierventures.io
Meet us: Token Engineering Meetups
Feedback on: @OVioHQ
Next up
● Token Valuation
● Decentralized Governance