Digital Content guidelines & best practices

1. December 18, 2014
Digital Content Guidelines
and Best Practices
Odai Marie, Sr. Acc. Ex.
@OdaiJO

2. History of Content Marketing
Social Media Marketing

3. History of Content Marketing

4. Content Guidelines
Crafting the Perfect Facebook Post

5. Facebook provides six ways to publish your updates
Status
Video Event Check-In
Link Photo
Content Guidelines

6. In fact,
1,500Possible stories are filtered
through Per day on an average
Facebook user’s News Feed
So how do you ensure your content is included in that 20%?
Content Guidelines

7. Content Guidelines
1. KEEP IT CONCISE!
"Posts with 80-120 characters or less
receive 65% higher engagement"

8. Content Guidelines
2. Use Calls to Action

9. 3. Ask Questions, a lot of questions!
Content Guidelines

10. 4. Add value Make it sharable
Content Guidelines

11. 5. Incorporate Visuals
Content Guidelines

12. 6. Use Hashtags & Shorten/Customize links
Content Guidelines

13. 7. Don’t Fire & Forget
Content Guidelines
• Respond when necessary
• Answer questions you asked
• Hide inappropriate comments
• Be human, connect on a personal level

14. Best Practices
Best Practices & Examples

15. 1. Tweak The Copy
• YES – No questions
• Open-ended questions
• Fill in the blank _________
• Choose the correct answer (A. | B. | C.)
• Can you spot the difference?
• Rate this (XYZ) from 1 – 10 ….
• Who can give us the best caption?
•Like if (…..), Comment if (…..)

16. Examples
Open-ended questions

17. Best Practices
Fill in the blank _________

18. Examples
Rate this (XYZ) from 1 – 10 ….

19. Best Practices
CAPTION THIS!
Total Interactions: 21,663

20. Best Practices
2. UTILIZE TOOLS

21. Examples
Best Time to Post
• Frequently visit Facebook Insights )Best performing posts, benchmarking)
• USE ENGAGOR Insights!!!

22. Examples
CURATION vs. CREATING

23. CURATION vs. CREATING
Examples

24. CURATION vs. CREATING
Examples

25. Best Practices
3. Recycling Content

26. Examples

27. Examples

28. Examples

29. Examples

30. 4. Humanize your Brand & LISTEN.
Best Practices

31. Examples
LISTEN to your audience!

32. LISTEN to your audience!
Examples

33. Examples
Humanize your Brand and Be Personal

34. Examples

35. Examples

36. 5. Be current, keep up with Trends | Real-time Social Marketing
Examples

37. Examples

38. Examples

39. Best Practices
6. Use Simple & Fun Content – Always works!

40. Best Practices

41. Examples

42. Social Media Revolution

43. THANK YOU!
Questions?