Odanga Madung

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I was supposed to be doing Actuarial Science, then this along with a series of other fortunate events happened http://www.capitalfm.co.ke/campus/jkuat-duo-take-on-global-corporations-in-big-data-mining// With all the uncertainty, confusion, misinformation,unnecessary panic, fear, risks and myths that permeate the world, data driven decisions have never been more appreciated than they are now. I'm a data scientist,analysing of data from a variety of sources to help people make the best decisions in their marketing and product strategies. It's through this that I have been able to serve top companies around the continent such as Safaricom, Philips, Bidco-oil , Nation Media Group, The Ins...

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Odanga Madung

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Leadership apostolate (full)

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Mosley (1) twitter reseaech for insurance

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Trillion Dollar Coach Book (Bill Campbell)

Flamingo & Weight Watchers: Uncovering our toxic environment

What is an Insight? A disturbance in discourse...

Digital 2021 Kenya (January 2021) v01

Diet Coke Advertising Campaign Booklet

Why Millennial Women Buy Report 3.8.2018

MY FRIEND BRAND BUILDING DYNAMIC BRANDS FOR THE DIGITAL AGE.

Millennials & the New Luxury

THE NEW CULTURE OF LUXURY

Mission Possible: Profiling Shopping Occasions for Retail and Channel Partners

Shopper Missions in F&G 2012

Ipsos MORI Thinks: Millennial Myths and Realities

Customer Based Brand Equity (CBBE) by Leroy J. Ebert

How to Manage Money with a Volatile Income

How do Low-Income People in Senegal Manage their Money?

M-Shwari: The Story so Far

Kenya Financial Diaries Project: Making Ends Meet in the Land of M-PESA & Branchless Banking

Junior Achievement: Millennials and Money

Millennials & Money: One Generation, Many Goals & Values

Why Millennials Aren't Buying Cars

How Kellogg’s MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it!

Consumer Journey Mapping: Reaching Patients at Critical Decision Points

Product Testing: Methodological Issues & Design Considerations

Mevsys Data Mining: lift for sales campaigns.

Kantar millward brown: KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

Successfully Creating Shareable Native Advertising

TNS Seminar Mar22, 2012

Google the 2013 traveler

Apply the Lean Startup in B2B to Build Products Businesses Want (Course Slides)

17 Desk Stretches That Will Keep You Alive!