Frank Kern, a renowned internet marketing guru, discusses his three pillars of internet marketing success and benefit of using this strategy to sell to the right people

1. Frank Kern Achieves Internet Marketing Success With 3
Pillars Strategy
Rick Porter February 15, 2014
Frank Kern, a renowned internet marketing guru, discusses his three pillars of
internet marketing success and benefit of using this strategy to sell to the right
people.
(Newswire.net -- February 15, 2014) La Jolla, CA -- Frank Kern is an internet marketer like
no other and teaches people how to create income by delivering the right marketing
message to the right people. In his new videos he talks about how many people and
companies have lost their primary focus and divert their attention to less important pillars of
success. He reveals the three main pillars a company must have to be successful and how
investing time and money into the less important ones diminishes the ultimate goal of the
corporation; profit.
In the first video he informs the viewers about the three main pillars of business success which are good technology,
good marketing, and having a magic bullet. Magic bullet is a term Frank Kern coined for an amazing product that has
potential to transform lives. However, he admits most businesses emphasize the importance of each pillar incorrectly
and that 90% focus on the least important pillar which is good technology. He believes that by focusing primarily in
this pillar businesses get distracted from serving customers and making their lives better.
Furthermore, Frank Kern believes people should be investing more into the second pillar and by combining it with the
third pillar a company can refocus their internet marketing strategy to best serving their customers and making as
much money as possible in the process.
However, businesses still struggle with this pillar of internet marketing and run into two primary problems when
implementing this strategy. First they make the mistake of using the internet to market their product rather than sell
it. Internet marketers use the internet to SELL their product not market it! Frank Kern defines internet marketing as
“Using the internet to deliver the right message about an excellent product to the right people at the right time.” While
that definition sounds simple and painfully obvious people also fail to sell their businesses’ magic bullet because of
the second problem which is information overwhelm. Companies run into this issue when they either try to do too
much at one time or do nothing at all. Both of these obstacles can be overcome by setting concrete goals and
developing an effective plan to get there.
In the second video, Frank Kern teams up with Anthony “Tony” Robbins, a self-help author and motivational speaker,
to show how to implement the three pillars of internet marketing success. In this Q & A, a jeweler is struggling to get
his potential customers to take action. After a few back and forth inquiries they both quickly understand the issue at
hand is failing to focus on getting the right people to sell to. Instead, the jeweler was focusing too broadly on who
would buy his product and after applying the three pillars to his internet marketing program Frank Kern and Tony
redirected his focus to a more specific channel of potential buyers. When a company gets more of the right people
Tony remarks “They don’t have to be a great marketer if they have the right offer.”

2. To watch both full videos follow the links here to the Frank Kern official Vimeo channel https://vimeo.com/frankkern
About: Frank Kern is a successful internet marketer and is considered one of the top experts on the subject. He is
available for business consultations and can be contacted through his website at http://FrankKern.com.
Source: http://www.newswire.net/newsroom/pr/00080237-frank-kern-3-pillars-of-internet-marketing.html