4. + 200 employees
+ 96.000 property partners
1st Office in Italy in 2006
11 permanent offices
2 seasonal offices
Rimini
Booking.com in Italy
Lecce
Venezia
Roma
Bolzano
Milano
Sorrento
Catania
Firenze
Genova
Verona
Viareggio
Olbia
8. New trends.
Travel seen as a new
experience
Reasons to travel
Source: Tripbarometer 2014 “Travel Psychology”
(39.000 interviewed)
Feel local
culture
Live unique and
interesting
experiences
Enrich own
cultural
knowledge
Broad horizons
36%55% 44%71%
9. Visit a new place 74%
Flight prices 71%
Accommodation price 68%
Learn something new 67%
Wheather 64%
Terrorist Attack fear 63%
Try something new 63%
Important factors when planning a trip.
Source: Tripbarometer 2016 (34.000 interviewed)
10. Friends/Family/colleagues recommendations 51%
Reviews/comments on travel blogs (or
similar)
34%
Personal experience 33%
Institutional tourist webpages 17%
Social media 12%
Travel guides book or travel
magazines 9%
Main source for information.
Source: Eurobarometer 2016 (30.000 europeans interviewed)
11. JAN
2017 DIGITAL WORLDWIDE
KEY DIGITAL STATISTICAL INDICATORS
INTERNET
USERS
3.77
BILLION
PENETRATION:
50%
ACTIVE SOCIAL
MEDIA USERS
2.8
BILLION
PENETRATION:
37%
UNIQUE
MOBILE USERS
4.92
BILLION
PENETRATION:
66%
ACTIVE MOBILE
SOCIAL USERS
2.56
BILLION
PENETRATION:
34%
Source: Hootsuite
12. JAN
2017 DIGITAL IN ITALY
KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
59.80
MILLION
URBANISATION:
69%
ACTIVE MOBILE
SOCIAL USERS
INTERNET
USERS
39.21
MILLION
PENETRATION:
66%
28.00
MILLION
PENETRATION:
47%
ACTIVE SOCIAL
MEDIA USERS
31.00
MILLION
PENETRATION:
52%
UNIQUE
MOBILE USERS
50.77
MILLION
PENETRATION:
85%
Source: Hootsuite
13. Now. 2020.
3.2 billion connected
people
7.6 billion connected
people
17 billion
connected objects
52 billion
connected objects
40% of search
done by voice
200 billion searches
per month by voice
17. Destination & Passion Finder.
Destination
Finder
new platform
made for users.
Innovative
algorithm,
creating more
personalized
trips .
Revolutionary
search concept
not only cities
based on interests
& passions
Innovation and
development,
following true
travellers’ needs
19. Booking Experience.
• Mobile-based AI platform for Ios & Android
• Amsterdam, Rome, Paris, London and Dubai.
New York City in the fall
• Free QR code
• “Personalized, relevant and timely suggestions”
27. #lavorobenfatto
1. Disponibilità
16 mesi di prenotabilità, restrizioni, diverse
tipologie di alloggio...
2. Pricing
Tariffe in linea col mercato, promozioni, tariffa
(base) non rimborsabile, programma Genius…
3. Contenuti
Foto principale, foto in alta risoluzione, tag,
informazioni e servizi, contenuti personalizzati...
4. Reviews
Punteggio generale, rispondere oppure no...
Disponibilità Pricing
Contenuti Reviews
33. “Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Mary Jane, Account Manager
“Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Davey Jones, Account Manager
“Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Min Ho Song, Account Manager
PROMOZIONI
38. Turn tourism into a force for good!
Supporting a group of extraordinary startups
to scale their businesses and impact globally
Working together toward a more sustainable future
for the global tourism industry.
39. GRAZIE MILLE!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™