OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal
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Presentation by Oisin Lunny on the Mobile CRM debate at Mobile Marketing Live with Velti, Text Local & Lumata. For more information please visit: www.openmarket.com/europe
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OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal
- 1. Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager
- 2. Fifty shades of Blackberry
- 3. Fifty shades of Blackberry
- 4. Fifty shades of Blackberry
- 5. Worldwide smartphone activations… …outnumber child births three to one.
- 6. One in three would… ...give up sex for smartphone access!
- 7. What would you give up…? What % would choose daily use of mobile phone over... •Alcohol 70 % •Chocolate 63 % •Caffeine 55 % •Exercise 54 % •Sex 33 % •Toothbrush 22 % •Shoes 21 %
- 8. Addicted to our smartphones? 80% …more likely to cause traffic accidents than alcohol due to its distracting nature
- 9. Addicted to our smartphones? 35% …of adults with families regularly check their phone at the dinner table
- 10. Addicted to our smartphones? 66% …of smartphone owners sleep with their phone next to them, and check them when they wake up
- 11. Addicted to our smartphones? 48% …admit to ending a relationship via text message, email, Facebook or Twitter
- 12. Addicted to our smartphones? “Mobile phones have moved beyond a necessity into an addiction”
- 13. Massive Second Screen App Audience
- 14. 16-24 demographic prefer mobiles Source: Ofcom UK Adults’ Media Literacy, 2010
- 15. The Great Mobile Ad Spending Gap
- 16. Here Me Now
- 17. Here Me Now the power of now surprises social rewards simplicity free fun missions
- 22. Fifty Shades of Mobile CRM
- 24. Be sensitive* *respect your customer
- 25. Get explicit* *opt in Source: Kitten & The Hip
- 26. Use restraint* *less is more
- 27. Choosing a mobile partner is not... BLACK & WHITE
- 29. Get into bed with the right partner!
- 31. CMX2 platform
- 32. CMX2 platform
- 33. CMX2 platform
- 35. Next... Fifty Shades of BURGUNDY
- 36. ** Fifty Shades of Thank You ** sales@uk.openmarket.com www.openmarket.com text “sales” to 88600 Visit us at stand 26