Submit Search
Upload
Why brands should look for believers instead of customers
•
3 likes
•
885 views
Oluyomi Ojo
Follow
Your brand needs more believers than customers
Read less
Read more
Marketing
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 16
Download now
Download to read offline
Recommended
Starting from scratch: How to start with nothing in Nigeria
Starting from scratch: How to start with nothing in Nigeria
Oluyomi Ojo
Why Urbanbaze
Why Urbanbaze
Oluyomi Ojo
Urbanbaze Credential jan 2012
Urbanbaze Credential jan 2012
Oluyomi Ojo
25 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 101
MaRS Discovery District
Purpose-Driven Marketing: Strategies & Benefits | Jess Majeski | 2017 CO2 Bla...
Purpose-Driven Marketing: Strategies & Benefits | Jess Majeski | 2017 CO2 Bla...
Coalmarch
OutSide The Box
OutSide The Box
jyuf111
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...
Martin Jack
20 Lessons from 20 Years in the Staffing Industry
20 Lessons from 20 Years in the Staffing Industry
Haley Marketing
Recommended
Starting from scratch: How to start with nothing in Nigeria
Starting from scratch: How to start with nothing in Nigeria
Oluyomi Ojo
Why Urbanbaze
Why Urbanbaze
Oluyomi Ojo
Urbanbaze Credential jan 2012
Urbanbaze Credential jan 2012
Oluyomi Ojo
25 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 101
MaRS Discovery District
Purpose-Driven Marketing: Strategies & Benefits | Jess Majeski | 2017 CO2 Bla...
Purpose-Driven Marketing: Strategies & Benefits | Jess Majeski | 2017 CO2 Bla...
Coalmarch
OutSide The Box
OutSide The Box
jyuf111
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...
Developing our businesses in an efficient manner…. with Time as King. Sam Hen...
Martin Jack
20 Lessons from 20 Years in the Staffing Industry
20 Lessons from 20 Years in the Staffing Industry
Haley Marketing
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
saastr
We love tgb consulting
We love tgb consulting
The Growth Booster
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
Terry van den Bemt
Portfolio Sample 5
Portfolio Sample 5
Nurul Shahidah (Gee)
Stop Selling Like It's 1985 - Orlando Montiel
Stop Selling Like It's 1985 - Orlando Montiel
Inman News
Building a Sales Culture
Building a Sales Culture
Autonomy Hub
20nine_Deck_West_3
20nine_Deck_West_3
Gary Kopervas
How to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the pack
Gloucestershire Professionals
Svs Ppt
Svs Ppt
OmaGetClients
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
Jill Lampi
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
Kevin Wong
The Business Journey Partner intro_Aug2015
The Business Journey Partner intro_Aug2015
Martin Jack
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
Andrew Griffiths Enterprises
The anti-agency business model, Digiday Agency Summit, October 2016
The anti-agency business model, Digiday Agency Summit, October 2016
Digiday
Enough Said
Enough Said
Art Stiefel
Enough Said
Enough Said
guest305f6fb6
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Digiday
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
Geoffrey Byruch
101 Cold Call Tips
101 Cold Call Tips
Linda Bishop
The Changing Face of The Nigerian Digital Print Industry
The Changing Face of The Nigerian Digital Print Industry
Oluyomi Ojo
How to create insanely great presentations
How to create insanely great presentations
Oluyomi Ojo
Starting small, thinking big
Starting small, thinking big
Oluyomi Ojo
More Related Content
What's hot
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
saastr
We love tgb consulting
We love tgb consulting
The Growth Booster
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
Terry van den Bemt
Portfolio Sample 5
Portfolio Sample 5
Nurul Shahidah (Gee)
Stop Selling Like It's 1985 - Orlando Montiel
Stop Selling Like It's 1985 - Orlando Montiel
Inman News
Building a Sales Culture
Building a Sales Culture
Autonomy Hub
20nine_Deck_West_3
20nine_Deck_West_3
Gary Kopervas
How to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the pack
Gloucestershire Professionals
Svs Ppt
Svs Ppt
OmaGetClients
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
Jill Lampi
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
Kevin Wong
The Business Journey Partner intro_Aug2015
The Business Journey Partner intro_Aug2015
Martin Jack
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
Andrew Griffiths Enterprises
The anti-agency business model, Digiday Agency Summit, October 2016
The anti-agency business model, Digiday Agency Summit, October 2016
Digiday
Enough Said
Enough Said
Art Stiefel
Enough Said
Enough Said
guest305f6fb6
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Digiday
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
Geoffrey Byruch
101 Cold Call Tips
101 Cold Call Tips
Linda Bishop
What's hot
(19)
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mis...
We love tgb consulting
We love tgb consulting
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
The 5 secrets of building a winning sales culture - live@Saleshacker Amsterdam
Portfolio Sample 5
Portfolio Sample 5
Stop Selling Like It's 1985 - Orlando Montiel
Stop Selling Like It's 1985 - Orlando Montiel
Building a Sales Culture
Building a Sales Culture
20nine_Deck_West_3
20nine_Deck_West_3
How to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the pack
Svs Ppt
Svs Ppt
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
Short ad for 100 discovery call challenge | bit.ly/100DiscoveryCalls #100Disc...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
10 Things About Starting a Company: What They Tell You & What They Don't Tell...
The Business Journey Partner intro_Aug2015
The Business Journey Partner intro_Aug2015
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
DSTF WORKSHOP - WITH ANDREW GRIFFITHS
The anti-agency business model, Digiday Agency Summit, October 2016
The anti-agency business model, Digiday Agency Summit, October 2016
Enough Said
Enough Said
Enough Said
Enough Said
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Agency business smarts: What agencies need to know, Digiday Agency Summit, Oc...
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
Why you should Celebrate the Wins in a Startup by Geoffrey Byruch
101 Cold Call Tips
101 Cold Call Tips
Viewers also liked
The Changing Face of The Nigerian Digital Print Industry
The Changing Face of The Nigerian Digital Print Industry
Oluyomi Ojo
How to create insanely great presentations
How to create insanely great presentations
Oluyomi Ojo
Starting small, thinking big
Starting small, thinking big
Oluyomi Ojo
Campus navigator
Campus navigator
Oluyomi Ojo
Diapositivas tipos de fuentes terminada (4)
Diapositivas tipos de fuentes terminada (4)
Adriana Zarate Osorio
Taller técnicas innovadoras de vídeo marketing iRedes 2016 - By @MFigueraConsult
Taller técnicas innovadoras de vídeo marketing iRedes 2016 - By @MFigueraConsult
MIGUEL FIGUERA
Dental amalgam
Dental amalgam
Zirgi Rana
Cracking Chip & PIN
Cracking Chip & PIN
onthewight
First World War Centenary - Programme and Partnership
First World War Centenary - Programme and Partnership
onthewight
Tx Gradebook Orientation
Tx Gradebook Orientation
Jennifer Lopez
4phone cftv
4phone cftv
Leandro Boose
ISA LA Instrumentation2009handout
ISA LA Instrumentation2009handout
Phil Sallaway
Story board
Story board
osoriolopezricardo
Tgs kurikulum individu
Tgs kurikulum individu
ita_saanah
Version pdf
Version pdf
furz0001
أسماء الاستفهام
أسماء الاستفهام
omymh
The Facebook Effect
The Facebook Effect
Jessica Cox
Didáctica de la historia en la educación infantil
Didáctica de la historia en la educación infantil
citlallicabrera
Heritage Lottery Fund and the First World War Centenary (June 2013)
Heritage Lottery Fund and the First World War Centenary (June 2013)
onthewight
Instrumentation2009
Instrumentation2009
Phil Sallaway
Viewers also liked
(20)
The Changing Face of The Nigerian Digital Print Industry
The Changing Face of The Nigerian Digital Print Industry
How to create insanely great presentations
How to create insanely great presentations
Starting small, thinking big
Starting small, thinking big
Campus navigator
Campus navigator
Diapositivas tipos de fuentes terminada (4)
Diapositivas tipos de fuentes terminada (4)
Taller técnicas innovadoras de vídeo marketing iRedes 2016 - By @MFigueraConsult
Taller técnicas innovadoras de vídeo marketing iRedes 2016 - By @MFigueraConsult
Dental amalgam
Dental amalgam
Cracking Chip & PIN
Cracking Chip & PIN
First World War Centenary - Programme and Partnership
First World War Centenary - Programme and Partnership
Tx Gradebook Orientation
Tx Gradebook Orientation
4phone cftv
4phone cftv
ISA LA Instrumentation2009handout
ISA LA Instrumentation2009handout
Story board
Story board
Tgs kurikulum individu
Tgs kurikulum individu
Version pdf
Version pdf
أسماء الاستفهام
أسماء الاستفهام
The Facebook Effect
The Facebook Effect
Didáctica de la historia en la educación infantil
Didáctica de la historia en la educación infantil
Heritage Lottery Fund and the First World War Centenary (June 2013)
Heritage Lottery Fund and the First World War Centenary (June 2013)
Instrumentation2009
Instrumentation2009
Similar to Why brands should look for believers instead of customers
Humanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build Relationships
Kathy Steele - Red Caffeine
Catalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New Medium
Vivastream
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
PixelSutra Design Services Pvt. Ltd.
Fmcg
Fmcg
Eswar Jabba
Facebook Marketing Fundamentals
Facebook Marketing Fundamentals
Online Marketing Institute
Thoughts on Leon
Thoughts on Leon
brendan34
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...
Doyle Buehler
360 Degrees of Marketing: The Retail Revolution
360 Degrees of Marketing: The Retail Revolution
FITCH
Social Revolution: are you ready?
Social Revolution: are you ready?
Firebelly Marketing
Social Content Marketing
Social Content Marketing
Neovia Solutions
Using social media to extend reach
Using social media to extend reach
Dan Martin
Building Brand Love in B2B
Building Brand Love in B2B
Jazzy Danziger
How to Break Through the Social Media Clutter
How to Break Through the Social Media Clutter
Real-Time OutSource
Social Media Society Presentation June 2011
Social Media Society Presentation June 2011
Dave Kerpen
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
katiestart
Social Media Society May 25, 2011
Social Media Society May 25, 2011
Likeable Media
Social Media Society Presentation May 2011
Social Media Society Presentation May 2011
Dave Kerpen
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty
Wichita Metro Chamber of Commerce
Sm final presentation
Sm final presentation
rachlamothe
Promote It! You’ve developed a valuable product or service but the people who...
Promote It! You’ve developed a valuable product or service but the people who...
Mary Lee Gannon
Similar to Why brands should look for believers instead of customers
(20)
Humanize Your Brand - How Strong Brands Build Relationships
Humanize Your Brand - How Strong Brands Build Relationships
Catalog Design Revolution The Consumer Demand for a New Medium
Catalog Design Revolution The Consumer Demand for a New Medium
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Give Your FMCG Marketing What It Really Needs! | Pixelsutra
Fmcg
Fmcg
Facebook Marketing Fundamentals
Facebook Marketing Fundamentals
Thoughts on Leon
Thoughts on Leon
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...
HOW TO CREATE A PURPOSE-DRIVEN MARKETING STRATEGY - Small Business Skills Sum...
360 Degrees of Marketing: The Retail Revolution
360 Degrees of Marketing: The Retail Revolution
Social Revolution: are you ready?
Social Revolution: are you ready?
Social Content Marketing
Social Content Marketing
Using social media to extend reach
Using social media to extend reach
Building Brand Love in B2B
Building Brand Love in B2B
How to Break Through the Social Media Clutter
How to Break Through the Social Media Clutter
Social Media Society Presentation June 2011
Social Media Society Presentation June 2011
Leap into social media feb 2011(final)- South Lanarkshire
Leap into social media feb 2011(final)- South Lanarkshire
Social Media Society May 25, 2011
Social Media Society May 25, 2011
Social Media Society Presentation May 2011
Social Media Society Presentation May 2011
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty
Sm final presentation
Sm final presentation
Promote It! You’ve developed a valuable product or service but the people who...
Promote It! You’ve developed a valuable product or service but the people who...
Recently uploaded
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
adult marketing
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Social Samosa
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
sowmyrao14
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
junaid794917
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
CIO Business World
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
GeorgeCulica
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
Daniel
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Hugues Rey
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
Liv Day
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
CIO Business World
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
Szymon Słowik
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
VWO
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
Magdalena Kulisz
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase
The Impact of Digital Technologies
The Impact of Digital Technologies
bruguardarib
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
SineadBidwell
The power of SEO-driven market intelligence
The power of SEO-driven market intelligence
Hinde Lamrani
ASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
Ali Raza
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
Devherds Software Solutions
Infographics about SEO strategies and uses
Infographics about SEO strategies and uses
bhavanirupeshmoksha
Recently uploaded
(20)
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
The Impact of Digital Technologies
The Impact of Digital Technologies
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
The power of SEO-driven market intelligence
The power of SEO-driven market intelligence
ASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
Infographics about SEO strategies and uses
Infographics about SEO strategies and uses
Why brands should look for believers instead of customers
1.
Why brands should look
for believers instead of customers @OluyomiOjo An Ignite Talk at AFRICA 2015
2.
iPhone 5 london
launch
3.
4.
Customers will give you their
money
5.
your brand’s believers will
give you their heart
6.
vs Transactions relationships
7.
The best and
most beautiful things in the world cannot be seen or even touched - they must be felt with the heart. Helen Keller
8.
customer press investor employees communities influencers evangelist and more { ⊆believer {
9.
5 ways to build
an army of believers
10.
FORGEt ABOUT THE PRODUCT. ASK
THE QUESTION “WHY ARE WE IN BUSINESS?” tHEN CONNECT WITH PEOPLE WHO LOVE YOUR WHY 1
11.
give a lot of
damn Go the extra mile to say words like: THANK YOU, WE ARE SORRY, HOW CAN WE HELP? we love you, we messed up, let’s fix it 2
12.
show you care. and mean
it 3
13.
INVOLVE your users release products in
beta and let your userS help you build it. It becomes their own 4
14.
be community driven 5
15.
6, 7, 8,
9, 10... add yours
16.
IMAGE CREDITS www.juliewilkes.com www.v3.co.uk www.irishviews.com www.helenkellerfoundation.org www.image.ie techcabal.com @OluyomiOjo
Download now