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Turning employees into ambassadors in social media
- 1. Turning employees into ambassadors in social media ! ! Helene Auramo, Okimo Clinic Ltd !
- 2. Machinery ! Knowledge workers ! Audience & networks
- 3. Traffic generated by IBM internal experts in social media converted seven times more frequently than traffic generated by other IBM sources. The Most Powerful Brand On Earth, Chris Boudreaux & Susan F. Emerick
- 4. TRUST
- 5. Employees Partners and suppliers Customers Who are your ambassadors?
- 6. ! Regular rank-and-file company employees have more credibility than executives. - The 2012 Edelman Trust Barometer
- 7. Challenges UNIFIED MISSION UNIFIED MESSAGES TRUST LACK OF SOCIAL MEDIA POLICY LACK OF SKILLS IDENTIFYING THE RIGHT AMBASSADORS Possibilities BRAND AWARENESS SEM & SEO BUILDING TRUST SALES
- 8. ! Identification process Internal Trust (skills) Network Motivation External Trust Network Motivation
- 9. It all starts from within…. Why should I work for you? ! Why would I want to share your stuff?
- 10. ! Okimo Clinic Way What is the current and desired state? Identification of the ambassadors Content strategy plan and trainings Measure & adjust
- 11. ! Helene Auramo helene@okimoclinic.com +358 40 153 0082 @heleneauramo ! www.facebook.com/okimoclinic www.twitter.com/okimoclinic www.linkedin.com/company/okimoclinic