A Product designer with background in innovation, consumer marketing and research.

1. Olga Tsyba UX designer
• Consumer product innovation manager turned UX designer with specialization
in voice UX;
• With >12 years in consumer marketing and product development, I am able to
balance business needs with a human-centered design approach to achieve
both business and design objectives.
• Background in research helps to apply scientific rigour to my projects;
• Genuinely interested in technology and its impact on people and society.
Work
Digital learning design manager & best practice lead. Avon Global HQ - 04/19- current
• Launched marketing community platform (engagement +56% MoM);
• Designed learning plan and content for 2000 marketers based on research &
goal setting;
• Developed new share & reapply process to enable the generation of learnings in
marketing;
Global senior Innovation manager makeup. Avon Global HQ - 03/17-04/19
Work with startups/ projects - 05/19-current
Senior marketing manager. Avon Eastern Europe -11/14-08/16
Digital communications manager. Procter&Gamble Eastern Europe - 06/09-11/14.
Consumer research specialist. Sum of technologies, Russia - 09/06-06/09
Certified UX designer, Careerfoundry - 05/19-02/20
Developed a Think Ink web-app as a course project, from concept to a clickable
prototype.
Voice User interface design with Amazon Alexa, Careerfoundry - 02/20-current
Work on developing several skills for Amazon Alexa voice interface.
Sociology degree NSU - 09/00-06/2005
• Sportbusters: led usability review and usability testing to rework existign prototype,
led ideation and consumer research to help pivit the app;
• Nommy: helped to develop persona, user flows, UX consulting
• Skin diagnostic app: contributed into team work via joining design sprint,
developed user journey map based on available research;
• Led ideation and innovation planning based on consumer research;
• Developed an approach to capture trends via commercial storytelling;
• Led cross-functional and direct team;
• Among other projects, launched lip and face shade selector tool to simplify
navigation and choice for the consumer.
• Led a learning plan focused on understanding Millenial and Gen Z consumer
(including A/B testing, generative research and recommendations), which helped
to shape the launch on the new brand.
• Led communication and digital strategy for Pantene and Wella, moved brands to
non-TV model and improved media ROI.
• Among key achievements are the launch of Wella Academy (content platform)
and Pantene Olympic 2014 campaign.
• Organised digital training for marketing teams, partnered with agencies in
developing bespoke content.
• Led consumer research projects for agency clients.
Education
www.olgatsyba.com
07709192362
London
Skills
Tools
olgatsybajob@gmail.com
/olgatsyba
/olga-tsyba-2407b031
Qualitative and
quantitative research
Design sprints moderation
Design thinking
Mental models
User journey mapping
Insights development
Content audit
Card sorting
Site maps
User flows
Wireframing
Prototyping
Usability testing
Heuristic evaluation
AB, preference tests
Project management
Team leadership
Strategy & analysis
Google Analytics
Google trends
Keyword research
User interviews
Dovetail
Otter
Synthesio
Optimal workshop
Surveyanyplace
Stetch
Balzamiq
Figma
Invision
Principle
Atom