Overview current retail trends, initiatives that retailers are taking and Retail solutions powered by the Software AG Digital Business Platform.

1. INDUSTRY SOLUTIONS FOR
DIGITAL RETAIL
TRANSFORMATION
© 2016 Software AG. All rights reserved.

2. 3 |
THE NEED FOR ACTION
© 2016 Software AG. All rights reserved.
RETAILERS CLOSING, RESTRUCTURING OR GOING BANKRUPT
Sources:
http://www.retailresearch.org/whosegonebust.php | http://www.bbc.co.uk/news/business-13977255 | http://metronews.ca/news/canada/1262275/list-of-retailers-that-have-closed-cdn-stores/ |
http://retailindustry.about.com/od/USRetailStoreClosingInfoFAQs/fl/All-2016-Store-Closings-Stores-Closed-by-US-Retail-Industry-Chains_2.htm | http://madamenoire.com/501959/macys-many-retailers-closing-stores-
2016/

3. 4 |
SQUEEZED
© 2015 Software AG. All rights reserved.
FROM ALL SIDES
Globalisation Consumers
Expectations New Style
Squeezed
from all sides

4. 5 |
LARGE MULTICHANNEL RETAILERS
SHOULD RECOGNIZE THAT THE RETAIL
INDUSTRY IS AT ANOTHER SIGNIFICANT
INFLECTION POINT, AND ONLY A MAJOR
TRANSFORMATION TO DIGITAL BUSINESS
MODELS IS LIKELY TO ENSURE THEIR
SURVIVAL.
GARTNER

5. 6 | © 2015 Software AG. All rights reserved.
Digital Retail
Drive Differentiation Drive Efficiency

6. 7 |
BACKGROUND RETAIL
© 2015 Software AG. All rights reserved.
WHAT DIGITAL TRANSFORMATION MEANS FOR RETAIL
The reality is that existing
application software does
not have in-built capability
to support the latest
innovations – nor will it ever
while the speed of change
continues at the current
rate.
Software AG
Perspective
http://www.information-age.com/it-
management/strategy-and-
innovation/123461252/failure-sort-out-it-tangles-
will-hold-back-retail-mergers-years
The process of digital transformation uses technology to drive efficiency and
differentiation that enables retailers to increase revenue, reduce cost and
manage risk as the industry transforms. It enables changed business models
and provides new revenue and value-producing opportunities.
Examples include:
Process streamlining and
automation to improve
efficiency
Enable new
sales channels
Attaining total visibility
of customers and
merchandise
Driving consumer
engagement
Providing actionable insight
across the business
Enable new
innovative
services

7. 8 |
INITIATIVE MAPS
© 2016 Software AG. All rights reserved.
ALIGNING CUSTOMER INITIATIVES TO TECHNOLOGY NEEDS

8. 9 |
DIGITAL BUSINESS PLATFORM
DEFINITION
An integrated set of Technologies and Tools to Manage
the Digital TRANSFORMATION and to IMPLEMENT
new Business Designs.
FOUNDATION FOR THE DIGITAL
TRANSFORMATION

9. 10 |
DIGITAL BUSINESS PLATFORM
© 2016 Software AG. All rights reserved.
COMPONENTS
BUSINESS & IT
TRANSFORMATION
ARIS
Business Process Analysis
ARIS
Governance, Risk and
Compliance Management
ALFABET
IT Portfolio Management
ALFABET
Enterprise Architecture
Management
ANALYTICS & DECISIONS
PROCESS
INTEGRATION
IN-MEMORY DATA TERRACOTTA In-Memory Data Fabric
APAMA Streaming Analytics
WEBMETHODS Operational Intelligence
WEBMETHODS AgileApps
WEBMETHODS iBPMS
WEBMETHODS API Management
WEBMETHODS Integration
+
HYBRID
CLOUD
ON
PREMISE

10. 11 |
BUSINESS & IT
TRANSFORMATION
Business Strategy and Planning
Collaboration
Design and Analysis
Risk and Compliance
Management
Audit Management
Portfolio Management
Enterprise Architecture
Management
Business IT Management
ANALYTICS & DECISIONS
PROCESS
INTEGRATION
IN-MEMORY DATA
+
HYBRID
CLOUD
Business Dashboards
Process Discovery and Monitoring
Pattern Detection
Application Development
Process Automation
Case Management
Application Integration
Data Integration
Services Governance
B2B Integration
Distributed Storage and Compute
Ultra-fast Universal Messaging
Visual Analytics
Event Processing
Predictive Analytics
Rules Management
Task Management
Mobile Enablement
API Management
Cloud Service Integration
Mobile Integration
ON
PREMISE
DIGITAL BUSINESS PLATFORM
CAPABILITIES

11. 13 |
Time-to-value of unique
solutions with
DEVELOPMENT
ESSENTIALS
SOFTWARE AG’S DIGITAL MARKETPLACE
© 2015 Software AG. All rights reserved. For internal use only
IN ONE SLIDE
Resources, featured
listings & reviews to
BROWSE &
DOWNLOAD
Get in touch with solution
vendors to
EVALUATE &
PURCHASE
With a fast growing
ecosystem of
PARTNERS &
CUSTOMERS
The only public source of development essentials for the Digital Business Platform.
Access use cases, accelerators, applications, processes and services from Software AG and Partners
DISCOVER ENGAGE COLLABORATE ACCELERATE
AN INNOVATION HUB FOR THE DIGITAL BUSIENSS PLATFORM
http://www.softwareag.com/marketplace

12. 14 |
MARKETPLACE SCREENSHOT
© 2015 Software AG. All rights reserved. For internal use only

13. 15 |
INSPIRING AND
POWERING INNOVATION
APPROACH AND SOLUTIONS FOR
RETAIL
© 2016 Software AG. All rights reserved.

14. 16 |
Serious About Retail
Strategic Partnerships
Retail Specific Solutions
Technology Partner
Investment
Retail Insight and Thought
Leadership

15. 17 |
KEY MARKET TRENDS
© 2016 Software AG. All rights reserved.
IMPACTING RETAIL BUSINESS & IT
• Investment still needed
• New fulfilment models constrained by IT
• Process orchestration difficult
• Investment needed to improve overall margin due to
competitive price pressure
• New fulfilment models eroding margin
• Focus on Customer Experience & Engagement
• Move from traditional to digital forms of marketing
• Increasing IT spending power of CMO
Marketing and
Customer
Initiatives
Omni-
Channel
Efficiency and
Cost

16. 18 |
THE DIGITAL BUSINESS
PLATFORM IN ACTION
RETAIL SOLUTIONS POWERED BY
THE DIGITAL BUSINESS PLATFORM
© 2016 Software AG. All rights reserved.

17. 19 |
RETAIL
© 2016 Software AG. All rights reserved.
TRENDS>>INITIATIVES>>SOLUTIONS
DIGITAL BUSINESS PLATFORM
Industry
Trends
Digital
Transformation
Programs/Initiatives
Industry
Use Cases &
Accelerators
Retail
Trading
Networks
Ecommerce
Acceleration
Smart Store
Monitoring
Real-time
Inventory
Visibility
Location
Based
Marketing
Omni-
Channel
Orchestration
Smart
Signage
Real-time
Customer
Insight
Location
Analytics
Omni-
Channel
Efficiency
& Costs
Marketing &
Customer
Initiatives
Improve
Customer
Experience
Leverage IoT –
Customer focus
Drive Omni-
Channel Growth
Supply Chain
Efficiency
Leverage IoT –
Cost focus
Customer
Journey
Design
Smart In-
Store Self
Service
Retail
Operational
Intelligence

18. 22 |
USE CASE MATURITY
IT STARTS WITH INSPIRATION
Idea or Concept
Collateral
Accelerator
Customer Deployment
Increasing
Maturity
Demonstrator

19. 23 |
SMART SIGNAGE
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Smart Signage
Tailor messages to your
audience in real-time to
increase conversion
Change advertisements,
imaging, lighting and other
environmental factors
depending on who is viewing
and time of day
Consider inputs from social
media, weather, inventory
and current campaigns

20. 24 |
LOCATION ANALYTICS
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Location Analytics
Just as you do on your
website, understand where
your customers are in your
location in real time.
Where they are engaging,
dwelling and the paths they
take.
Take action in real-time to
help them, optimize their
experience and improve
sales conversion.

21. 25 |
LOCATION BASED MARKETING
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Location Based Marketing
Target offers and promotions
in real time based on your
customer’s location.
Improve context of offers by
considering other factors such
as competitive activity,
purchase history, profile and
demographics.
Free
25%
SALE
50% Admit
one

22. 26 |
ECOMMERCE ACCELERATION
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Ecommerce Acceleration
Eliminate the largest cause of
basket/cart abandonment and
avoid site availability issues
during peak trading periods in
your online sales channels.
Deployed in days, Ecommerce
Acceleration utilises tried and
tested technology in order to
move data closer to where it
is used.

23. 27 |
REAL-TIME INVENTORY VISIBILITY
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Real-time Inventory
Visibility
Enable clear understanding of
inventory position for Every
Product, Every Location, Right
now.
Essential insight for online
sales, head office, channel &
store managers to inform &
enable opportunity driven re-
deployment.

24. 28 |
OMNI-CHANNEL ORCHESTRATION
POWERED BY DIGITAL BUSINESS PLATFORM
Omni-Channel Orchestration
Growth in omni-channel risks
diluting margins due to the
process complexity &
volumes.
Omni-channel orchestration
is designed specifically to
orchestrate the process of
delivering against a customer
order irrespective of where
the order is taken and how it
is to be fulfilled.
© 2016 Software AG. All rights reserved.
24

25. 30 |
REAL-TIME CUSTOMER INSIGHT
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Real-Time Customer Insight
Connect and align multiple
perspectives of the customer. Real-
time Customer Insight facilitates a
consistent, holistic understanding
of customers across the customer
lifecycle. Use in store for
clientelling, customer services &
care; engender loyalty; cut costs &
generate customer insights.

26. 31 |
SMART STORE MONITORING
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Smart Store Monitoring
Offers the ability to get real-
time insight as to what is
happening in store.
Considering inputs from all
sensors and store data feeds
(traffic counters, POS feeds,
RFID, BLE etc) it can sense,
correlate and automate to
provide real-time actionable
insight and automated
actions.

27. 32 |
RETAIL TRADING NETWORKS
© 2016 Software AG. All rights reserved.
POWERED BY THE DIGITAL BUSINESS PLATFORM
Retail Trading Networks
Utilise the Digital Business
Platform’s standards based
B2B capability to manage,
automate and streamline
interactions with retail
suppliers irrespective of the
systems they use.
On-board suppliers faster,
place orders, get
confirmations, ASNs, invoices,
share sales and forecast data,
eliminate complexity all via a
common approach.

28. 33 |
Drivers: Improve Customer
experience
Smooth customer journeys have
become a key way to compete.
Before being able to streamline,
orchestrate or control a process it is
crucial that it is first understood. To
differentiate and help the customer you
need to understand and design from
their perspective.
Only then can it be linked to the required
technology to ensure an efficient,
streamlined, customer centric process.
Process
Customer
touch point
Distribution
channel
Organizational
unit
Risk
Data input
Data output
CUSTOMER JOURNEY DESIGN
POWERED BY THE DIGITAL BUSINESS PLATFORM

29. 34 |
RETAIL OPERATIONAL INTELLIGENCE
POWERED BY THE DIGITAL BUSINESS PLATFORM
Retail Operational
Intelligence
Exploiting the vast amounts of
data generated by retail business
operations in order to provide
actionable insight.
Spanning merchandising, supply
chain, store and channel
operations, real-time monitoring
of operational data enables the
highlighting of potential issues
with the ability to suggest and
automate responses.

30. 37 |
LEVERAGING THE DIGITAL BUSINESS PLATFORM IN RETAIL
© 2016 Software AG. All rights reserved.
A SAMPLE OF CUSTOMERS
DIGITAL BUSINESS PLATFORM

31. 38 |
SOFTWARE AG
© 2016 Software AG. All rights reserved.
WHAT IT MEANS TO YOU
50
Track record
used by over
retailers
globally
In Retail
Stability
for your future
investments
Global leader in process and data
orchestration and real-time analytics
Support for industry standards
Independent and agnostic
Support
for your
initiatives
Extensive partner network
2,200 expert consultants
across 70 countries
Global and Regional competency centres

32. 39 | © 2016 Software AG. All rights reserved.
Digital Retail Transformation
www.SoftwareAG.com/Retail