[Echelon Vietnam 2016 Presentation] Trump & Porn: Lessons from Alternative Industries

•

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I spoke at Echelon, organised by e27, talking about what digital marketers can learn from Donald Trump and the porn industry.

Beyond101
Lessonsfrom
alternative
digitalindustries
OliverWoods
RED2

NewZealand
@oiwoods

LotsofSheep
@oiwoods

@oiwoods

RED2

DigitalStrategy
SocialContent
Search

Porn
Politics

25% OF SEARCH TRAFFIC
$40,000,000,000 
INDUSTRY
30% OF ALL DOWNLOADS

A BRIEF
HISTORY

25,000 BC 18,000 BC

THE FIRST PORN

CAMERAS

PORN BEATS SONY

FIRST VIRAL VIDEO + LIVESTREAM

“PORNOGRAPHERS ARE
EXCLUDED FROM THE
MAINSTREAM CHANNELS, SO
THEY LOOK AROUND FOR
SOMETHING NEW”
WALTER KENDRICK
FORDHAM UNIVERSITY PROFESSOR

A TOUGH BUSINESS

CONTENT MARKETING

VR + PR

WEARABLES

“DON'T ASK.
DON'T TELL.
DO SELL”
JONATHAN COOPERSMITH
PROFESSOR, TEXAS A&M UNIVERSITY

PORN
&
ANALYTICS

POKEMON > PORN

@PARSCALE @SCAVINO

HOW TRUMP WON DIGITAL
FAT PIGS
BELOW THE
RADAR

@oiwoods

@oiwoods

@oiwoods

“YOU CAN’T  
FATTEN A PIG 
ON MARKET DAY”
JOHN HOWARD

x50,000
TestVariations
DAILY

Racist
Remarks
African 
Americans

Sex 
Scandals
Racist
Remarks
African 
Americans
Young
Women

Sex 
Scandals
Racist
Remarks
TPPA
Wikileaks
African 
Americans
Young
Women
Sanders
Supporters

“THEY GENUINELY ENGAGED THEIR
CONSTITUENCIES AND BUILT THE
INFRASTRUCTURE TO DO SO AT SCALE.”
MATT LIRA

Thankyou!
oliverwoods@red2digital.com
OurNextEvent
30November

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[Echelon Vietnam 2016 Presentation] Trump & Porn: Lessons from Alternative Industries

1. Beyond101 Lessonsfrom alternative digitalindustries OliverWoods RED2

2. NewZealand @oiwoods

3. LotsofSheep @oiwoods

6. DigitalStrategy SocialContent Search

7.

8. Porn Politics

9.

10.

11. 25% OF SEARCH TRAFFIC $40,000,000,000  INDUSTRY 30% OF ALL DOWNLOADS

12.

13.

14.

15. A BRIEF HISTORY

16. 25,000 BC 18,000 BC

17. THE FIRST PORN

19. PORN BEATS SONY

20.

21. FIRST VIRAL VIDEO + LIVESTREAM

22.

23. “PORNOGRAPHERS ARE EXCLUDED FROM THE MAINSTREAM CHANNELS, SO THEY LOOK AROUND FOR SOMETHING NEW” WALTER KENDRICK FORDHAM UNIVERSITY PROFESSOR

24. SHARE & SNARE

25. A TOUGH BUSINESS

26.

27.

28.

29. CONTENT MARKETING

32. “DON'T ASK. DON'T TELL. DO SELL” JONATHAN COOPERSMITH PROFESSOR, TEXAS A&M UNIVERSITY

33. PORN & ANALYTICS

34.

35.

36.

37.

38. POKEMON > PORN

39.

40.

41. @PARSCALE @SCAVINO

42.

43. HOW TRUMP WON DIGITAL FAT PIGS BELOW THE RADAR

44.

45.

46.

47.

48.

52. “YOU CAN’T   FATTEN A PIG  ON MARKET DAY” JOHN HOWARD

53.

54. x50,000 TestVariations DAILY

55. Racist Remarks African  Americans

56. Sex  Scandals Racist Remarks African  Americans Young Women

57. Sex  Scandals Racist Remarks TPPA Wikileaks African  Americans Young Women Sanders Supporters

58.

59. “THEY GENUINELY ENGAGED THEIR CONSTITUENCIES AND BUILT THE INFRASTRUCTURE TO DO SO AT SCALE.” MATT LIRA

60. Thankyou! oliverwoods@red2digital.com OurNextEvent 30November