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STRATEGY IN A LEAN ENTERPRISE
@OlipherSG
A g i l e M a n c h e s t e r
75Years
1937
12Years
2012
TECHNOLOGY
GORDON MOORE
Law Maker
TECHNOLOGY
Strategy in a Lean Enterprise
Strategy in a Lean Enterprise
Strategy in a Lean Enterprise
Competitors
WHAT DO
WE DO
ABOUT IT?
Ollie C. Stevenson
Business Designer
MORE
RESPONSIVE
Market
Change
Change
Perception
Decision Deliver
Value
WE NEED TO REDUCE TIME IT TAKES TO
RESPOND TO MARKET CHANGES
Strategy in a Lean Enterprise
Strategy in a Lean Enterprise
HOW CAN WE ALIGN OUR ORGANISATION
TO A COMMON PURPOSE?
STRATEGY
“A plan of action … intended to accomplish a specific goal”
“[Strategy is] a pattern in a stream of
decisions”
HENRY MINTZBERG
Professor of Management, Author
WHAT’S
GETTING IN
OUR WAY?
CONFIDENTIAL
CULTURE
COMMAND
CONTROL
and
OASIS OF AGILITY
ANNUAL STRATEGY
HEAVY
ANALYTICAL
BUDGETING
STAGE GATES
COMPLIANCE TO
PLAN MEASURES
JUST ONE MORE
STAGE GATE
STOP
STOP
Design Develop
Design Research
Loop
Agile Development
Loop
Design/Delivery Loop
Users &
Product
Time
Cost Scope
IRON
TRIANGLE
STOP
WHAT DO
WE
CHANGE?
CLEARLY DEFINE
YOUR STRATEGY
COMMUNICATE
STRATEGY
LEAN
VALUE
TREE
AMBITIOUS MISSION
STRATEGIC
GOAL
STRATEGIC
BET
STRATEGIC
BET
PROMISE
OF VALUE
PROMISE
OF VALUE
PROMISE
OF VALUE
POD
What is our destination as an
organisation?
What does the organisation
need to achieve to get there?
What strategies are we betting
on to achieve the goal?
What value are we offering to
customers to help us to help us
do that?
How much are
we investing?
PROMISE
OF VALUE
STRATEGIC
GOAL
STRATEGIC
GOAL
PROMISE
OF VALUE
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE EVERY
CLASS EXCELLENT
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BE THE QUICKEST
AT RESPONDING
TO NEW
EDUCATIONAL
NEEDS
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
As a group of co-
workers you will be able
to request a class at an
unconventional time
LEVERAGING
SMART CAR
TECHNOLOGY
AMBITIOUS MISSION
Who we are as an organisation
Executive Ownership
Specific enough to inform decisions
Implicitly says who we’re not
Long term, stable
AMBITIOUS MISSION
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
STRATEGIC GOAL
Outcome focused, avoids suggesting a solution
Guides for executive investment
Long term, stable
Can have focuses on different horizons
STRATEGIC GOAL
Should have a measure for success
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
STRATEGIC BET
Primary driver is to satisfy the Strategic Goal
Has it’s own measure of success
Just one way to satisfy the strategic goal
Bridge between Execs and Architects
Medium Term
STRATEGIC BET
EDU
ANY
TIME
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
PROMISE OF VALUE
Architects Ownership
Medium Term
Allows delivery team room to ideate and experiment
Ownership of the problem, not the solution
PROMISE OF VALUE
EDU
ANY
TIME
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
POD
EDU
ANY
TIME
Delivery Team Ownership
Short Term
Scope defined by level of investment
POD
A set of time, people, and money set aside to deliver POV
Experimentation used to find the best solution
schedule tutoring any
time you’re free
THINGS TO
WATCH
OUT FOR
1
THERE’S NO
STRATEGY
THERE
2
A FAT LEAN
VALUE TREE
3
OUTPUTS
OUTCOMES
Over
4
HORIZON
CONFUSION
5
FEEDBACK-PHOBIA
WHAT CAN
WE EXPECT?
1
A SIMPLE WAY TO
TALK ABOUT
STRATEGY
2
GET THE MOST OUT
OF YOUR TEAMS
(AND CONVINCE THEM TO STAY)
AUTONOMY
PURPOSE
MASTERY
DAN PINK
Author, Drive: The surprising truth about
what motivates us
3
MORE EFFECTIVE
SOLUTIONS
4
LESS WASTE
5
FEEDBACK ON
YOUR STRATEGY
BE THE HIGHEST VALUE
EDUCATIONAL INVESTMENT FOR
PEOPLE WORKING IN A RAPIDLY
CHANGING ENVIRONMENT
EDU
ANY
TIME
MAKE EVERY
CLASS EXCELLENT
MAKE OUR
EDUCATION
AVAILABLE IN
EVERY LIFE
SITUATION
BE THE QUICKEST
AT RESPONDING
TO NEW
EDUCATIONAL
NEEDS
BREAKING THE
CONVENTION OF
FIXED SCHEDULE
EDUCATION
As a working parent
you will be able to
schedule tutoring any
time you’re free
As a group of co-
workers you will be able
to request a class at an
unconventional time
LEVERAGING
SMART CAR
TECHNOLOGY
6
INCREASED
RESPONSIVENESS
Market
Change
Change
Perception
Decision Deliver
Value
Market
Change
Change
Perception
Decision Deliver
Value
QUESTIONS FOR THE AUDIENCE
How easily could you describe your organisation’s mission?
Are all employees encouraged to understand your organisation’s strategy, or
or is it considered only relevant for senior management?
How easy is it for your software delivery teams to understand how their work
relates to your organisation’s mission?
How could you help align your organisation around a common purpose?
THANK YOU
ostevens@thoughtworks.com
@OlipherSG

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Strategy in a Lean Enterprise