During my Global Issues in Marketing course (BAMK-495). We where assigned the task of conducting an innovation analysis of Philips the Netherlands based electronics company. Our team came up with a wonderful presentation that capture how Philips is innovative with their products and how they plan to innovate their products in the future.

1. Omar Andazola Savanna Werner Amanda Kruger Jordan Sparks

2. LOCATED IN NETHERLANDS
• Capital: Amsterdam
• Currency: Dutch Guilder (Euro)
• Population: 16.8 million (2016)
• Official language: Dutch
• GDP: $752.55 Billion
• GDP Per Capita: 50,793
• Stock price: PHG (NYSE)
• $28.94 -0.17 (-0.58%)

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4. NETHERLANDS FACTS
Largest City Main Exports Main Imports
Amsterdam
779,808
Exports $525 billion (2014 est.)
Export goods machinery and equipment,
chemicals, fuels; foodstuffs
Imports $552 billion
Import goods: Crude petroleum, cars, and
computers, packaged medicine

5. How Netherlands Innovates
The Netherlands ranks among the top countries on the OECD Ease
of Entrepreneurship Index
The Dutch government is recognising the value of social innovation
on a national policy level in the ‘Top Sectors’, there's a Dutch policy
to support cooperation and business between industries, science
and government.

6. How Netherlands Innovates
Successful long term socioeconomic
Strong human resource base
Creation and growth of new development
New approaches and practices in innovation procurement
Strong evaluation culture
Failure to diversify into sectors of growing global importance
Use of public funding

7. Philips Vision
“At Philips, we strive to make the
world healthier and more
sustainable through innovation. Our
goal is to improve the lives of 3
billion people a year by 2025. We
will be the best place to work for
people who share our passion.
Together we will deliver superior
value for our customers and
shareholders.”

8. PHILIPS HISTORY
Establishment
1891 1920 1927
Philips mass produced
consumer goods and
diversified its product
range
Idea for an electric
shaver

9. PHILIPS HISTORY
1950 2001
1st large screen
projection TV
2001 Philips launched a
program called “Towards
One Philips”
32,256 LED Philips
light bulbs featured on
the New Years ball drop
in Time's Square
2009

10. About Philips
Engineering and Electronics Company
Operative in more than 60 countries
3 Main Divisions
Philips Consumer Lifestyle Philips Healthcare Philips Lighting

11. About Philips
Number 1 in lamps Number 1 in electric shavers Leader in flat screen TV's
Leading Innovator in all three product lines

12. Phillips Products

13. Sales Performance
Total Sales(Millions)
Green Products(Millions)
2014
2014
2015
2015
Sales: 27,039.33
Sales Growth: 2%
Net Income: 734.98
Sales: 23,857.38
Sales Growth: (1)%
Net Income: 458.39
Sales: 12,340.79
Sales Growth: (1.7)%
Sales: 14,514.51
Sales Growth: (2)%

14. International Presence
Personal Health
Definite Diagnosis
Minimally Invasive Guided Therapy
Populated Health Management
Connected Care
5 Priorities
Sales(Millions) EMEA - 8,865.60
ASIA -7,797.00
NORTH AMERICA -9,029.57
LATIN AMERICA -1,350.81

15. Innovation at Phillips

16. Innovation Products that Motivate
Philips Innovation Services
Get samples and prototypes
Outsource part of development project
Incremental Innovation- Lighting Systems
Energy efficiency
Sustainability
Operational cost reduction

17. Innovations that Characterize Philips
Philips Research
Introduces meaningful innovations
Finds technology options for health
and well-being innovations
Open innovation
Inside-out
Outside-in

18. Technological Innovations
Philips Innovation Campus- Bangalore, India
Develops innovative products and solutions for Philips
Healthcare devices, lighting solutions, digital innovations
Development of global renewable energy solutions
Digital Innovation Team
Developing digitally connected products, services, and
apps

19. Marketing Innovations
Focused on the customer
Integrated cross-channel digital marketing system
Behavioral targeting
Global campaigns, local implementation

20. Positioning Strategy
Philips' new brand positioning is all about promising customers a more comfortable and more
straightforward relationship with technology and with Philips.
It believes that somewhere along the way the promise of the Technology Revolution to make our lives easier,
simpler and better is not being delivered.
In many respects the technology industry has made things more complex. Philips is, therefore, offering a
solution.
Research showed that people are asking for greater simplicity in their lives and in their dealings with technology. They want
technology that gets the job done without drawing attention to itself. Most users are put off by the need to read and
understand a complicated manual before they can try out their new purchase.
'Products are designed around you'. 'Products are easy to experience'. Products are advanced'.

21. Distribution
CEO: FRANS VAN HOUTEN

22. Communication

23. More Aboout Phillips

24. More About Phillips

25. Any Questions?