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Our goal is help Customers to get organic grocery within shortest
possible time without the hassle by bring the supermarket at home
01. Elevator Pitch
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02. The Problem
- People who find it difficult to go out for grocery shopping “elderly people, people
with disability”.
- Professionals with busy schedule.
- Expatriate people.
First Problem
- The problem of payment, queues and congestion when paying for my
purchases.
Second Problem
2
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03. Market Opportunity
Market Opportunity Header
Egypt's total e-commerce market is worth $1.3 billion.
◉
Our target is reach the total transactions equal to $1.3
million in Egypt through 4 years.◉
$1.3B
Total e-commerce market
$1.3M
Freshmart market
3
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04. The Solution
- Quick and easy accessibility “view, compare and buy items easy through
mobile app”.
- Economical “buy items at comparatively lesser price than local grocery
store”.
First Solution
- Convenience: “buying grocery online is more convenient and saves
time”.
- Save on fuel for visiting local grocery store.
- Avail discounts and deals.
Second Solution
- We have a team working on all solutions to facilitate process of the
purchase and payment of customers, which contributes to the goal of the
app.
Third Solution
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05. Product Demo
Skip the shopping trip and get your purchases through shopping at “Freshmart” app, it
is the easiest way to order your purchases and have delivered to you doorstep
depending on your location, we offer a convenient and seamless shopping experience.
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06. Business Model
AdsSaas Others
We have three main revenue sources
•Online grocery sales.
•Sales Commission.
•Premium ad services.
•On-site promotion for grocery
sellers.
•Hosting banners ads.
•Start blog and publish
sponsored content on it.
•Sell user data to market research
firms.
•Subscriptions or Memberships
cost.
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07. Growth Strategy
TacticalStrategic
•We have planned an aggressive
digital marketing campaign.
•We have planned an offline
marketing through farms.
Technology
•Participate in various events.
•Speaking opportunities, etc.
•Freshmart beta will launch
December (2017), after which we
will work on building the final
platform based on all feedback
received.
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08. Key Metrics
ENGAGEMENTCUSTOMERS MONETIZATION
1K 10K $15K
MAUs MRRNew signups / mo
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9. Financial Projections
Notes / Years 2018 2019 2020
Operations (MMs) 630,000 765,000 800,000
Revenue (MMs) 500,000 700,000 850,000
Gross Profit (MMs) (130,000) (65,000) 50,000
EBITDA (MMs)
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10. Competitive Landscape
Category Groceries Groceries Groceries
Groceries &
Others items
Major cities 4 cities Two cities 21 cities 14 cities
Selection
Many grocery
partners
Many grocery
partners
Only goods in
knockmart
Only goods in
Dakakyn
Inventory NO NO Yes Yes
Delivery Same day Second day 30 -90 Minutes Same day
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I am Entrepreneur, have +4 experience in entrepreneurship. Right now, I'm
looking for chance to start my startup change my country & world.
Omar Krakiry
CEO & FOUNDER
11. Our Team
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Launch beta app
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12. Timeline
Ideation, Market
research
Online / Offline
Marketing
Business plan
Now
Prototype
May 2017
August 2017
October 2017 November 2017
January 2018
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13. Funding Needs
100 K
Marketing
Digital marketing campaign
Application
Development application and website
H.Q
Rent, payroll, processing headquarters and company
registration
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14. Contact Info
facebook.com/FreshmartEG
angel.co/FreshmartEG
(011) 11366-6094
linkedin.com/FreshmartEG
f6s.com/FreshmartEG
