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Sponsor Presentation: SalesForce Marketing Cloud

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Email Insider Summit Summer 2016

Published in: Marketing
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Sponsor Presentation: SalesForce Marketing Cloud

  1. 1. The Future of Email Email is the linchpin of the Customer Journey Blake Miller Director, Product Marketing blake.miller@salesforce.com @BBlakeMiller
  2. 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. IoT Data Science Social Mobile Cloud Billions of connections Trillions of connections MillionsThousands The Age of the Customer Everything and everyone is connected LAN/WAN Client Server SNA Mainframe Terminal
  4. 4. Connect to Your Customers in a Whole New Way Apps & Products Connected faster case resolution 66% Employees Connected Partners Connected Communities Connected
  5. 5. Join Your Customers on a 1-to-1 Journey Email Mobile Web Social Advertising Sales data Service cases IoT data Communities Apps Analytics
  6. 6. State of Marketing Survey
  7. 7. What we were looking for: Overall trends changing the role of marketing How high performers approach the customer journey and experience Key insights on primary digital marketing channels Nearly 4,000 Marketing Leaders Surveyed Worldwide Exclusive to marketers holding leadership roles 1706 353 1190 726
  8. 8. About the Respondents Self-identified according to performance level Respondents identified as… High Performers “Extremely satisfied” with the current outcomes of their company’s marketing investment Moderate Performers “Very or moderately satisfied” with the current outcomes of their company’s marketing investment Underperformers “Slightly or not at all satisfied” with the current outcomes of their company’s marketing investment 18% 68% 14%
  9. 9. Customer Satisfaction is #1 Customer Success Stats from 2016 State of Marketing Report 35% 33% 22% Customer Satisfaction Revenue Growth Customer Acquisition A Marketer’s First Measure of Success
  10. 10. Cross-Channel Journeys Drive Results Source: Salesforce, 2016 State of Marketing Report Percentage who strongly agree with each statement 65% 23% 7% 61% 22% 6% Has adopted a customer journey strategy as part of its overall business strategy Is actively mapping the customer journey High Performers Moderate Performers Underperformers
  11. 11. Email Marketing Takeaways
  12. 12. 60% 21% 4% Top Marketers Create a Single View of the Customer 13.7x more likely to integrate systems supporting single view Marketers who strongly agree they’ve integrated business systems to create a single view of the customer… High Performers Moderate Performers Underperformers
  13. 13. High Performers Take Sophisticated Approaches to Email Send the same email with unique content based on audience segment 48% Trigger personalized emails in real time based on events 32% Personalize emails with subscriber fields 63% Leverage predictive intelligence/data science to create personalized emails 40%
  14. 14. Build billions of emails for hundreds of brands Launch campaigns in minutes, not days Deliver recommendations via every channel Fanatics Scores with Speed & Personalization
  15. 15. Build powerful emails that deliver results Email Studio Email creation flow Build the way you want with modules, customizable templates, or AMPscript Email send flow Automatically test, review, and validate each subscriber Enhanced automation Scale your marketing by automating campaigns, data imports, and reporting $38 return for every dollar spent on Email Marketing NEW
  16. 16. thank y u

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