We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com

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2. About Your Host
Mr. Sayed handles account management and creative
digital marketing strategies for major clients such as
Sun Life Insurance, YSL Perfumes, KSL.com and others.
As a technology and creative entrepreneur he has
immense knowledge and experience in preparing
successful Digital Marketing road map for any
company he works with. He has an MBA in Marketing
& Finance from MDS University. He also works closely
with various women empowerment agencies globally
to promote women entrepreneurship and enable
them to GO Digital.
Vision Sayed N,
Chief Digital Strategist
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/ noorulsayed

3. Agenda
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 Common Pitfalls while promoting an app
 4 Top Trade secrets you need to know – From Branding to Digital Advertising
 Case studies of mobile app getting millions of downloads within a week
 LIVE Q & A

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Not Investing in Market Research and
Customer Profiling/Segmentation

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Preparing Marketing Strategies after the
App Launch, It must be included in the
development stage itself

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Not Measuring Anything, Proper
Analytics and Reporting tools helps you
to analyse your user behaviour patterns

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Source : Kissmetrics

8. Secret No. 1 – Branding
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9. From Logo to User Experience of the App
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10. From Logo to User Experience of the App
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11. Secret No. 2 – Digital Presence
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12. Responsive Website or App Landing Page
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Must have elements includes in your app landing page or website :
 Logo of the app
 Tagline
 Call to Action Download link to the app store or ability to send SMS to the phone
number with download URL
 Demonstrate How app will work and how it adds value to end users
 Informational pages such as team profile, careers page, contact etc.

13. App Landing pages
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14. App Landing pages
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15. Secret No. 3 – Growth Hack Marketing
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16. Solution for Growth Hack Marketing
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 Personalized on-boarding - A step by step guide for a new users to understand the
product/services that increase conversions by 78% using automated email marketing tools
 Push Notifications - 54% users who clicks on a segmented push notifications convert into
actual users/sales
 In-app messages - drive 3.5x higher user retention among existing users
 Content Sharing within app - Increases instant engagement within app users
 Social logins - Decreases friction associated with registering process and remembering
multiple passwords

17. Solution for Growth Hack Marketing
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 In-app referrals - 38% of all apps are discovered via word of mouth
 Cross-channel marketing - app marketers can adopt a user-centric approach
 Star ratings - Ratings can help boost app growth if done in a legitimate manner
 Social Media Management – Based on the nature of the application and the target
customers base, creating an social accounts on Facebook, Instagram, Twitter, YouTube,
LinkedIn etc. and build/engage the audience with relevant posts in form of images,
videos, text, webinars, infographics, contests/quiz, case studies which will lead to one on
one interactions with the audience on frequent basis

18. Solution for Growth Hack Marketing
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 Digital PR – Writing copy in a storytelling manner how your app can add value to end
users and what problems it solves. Distribute it across technology and other relevant PR
websites.
 App Store Optimization (ASO) – Getting top most rank by app stores using advanced ASO
techniques. This includes well researched keywords, descriptions, app preview videos etc.
 Implementation of App Analytics and Reporting tools – Tools like mixpanel or kissmetrics
are important to implement in the app to track which will help in user acquisition
strategy, retention and engagement.

19. Secret No. 4 – Digital Advertising
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20. Platforms available for Digital Advertising
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 Google AdWords (Paid search, Display, Mobile ads network)
 Facebook ads
 YouTube ads
 LinkedIn ads
 Twitter and Instagram ads
 Appnext (Mobile ad network and others)
 Various other platforms are available for advertising based on the targeted app user
segments we need to reach.

21. Case Studies
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Airbnb, an online renting platform, showed an option to those who wanted to list their
properties on Airbnb through which their listings would get posted on popular online
classifieds portal Craigslist as well. This cross posting helped Airbnb get more people to view
listings and boosted their SEO with a heavy growth.

22. Case Studies
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In late 90s, every e-mail sent using Hotmail used to read towards the end ‘PS – I love you,’
which was linked back to the Hotmail homepage. This led to massive growth where 12 million
Hotmail accounts were created. In 2007, Hotmail was acquired by Microsoft for $400 million.

23. Case Studies
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In order to reduce high customer attrition during its initial days, Twitter added a step in the
signup process for users to select 5-10 people to follow. This was to increase their chances of
coming back to Twitter and becoming regular users.
Moreover, this gave Twitter insight into user behaviour by which it could send users tweets
of people they were following which would also redirect them to twitter app or website.
This way Twitter now knows you before you actually use it.

24. Case Studies
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Uber referral program has worked out greatly, the user get a free ride every time someone
(friends/family/others) sign up with Uber using the user’s referral code and takes the first ride.
In the process, a new user also gets a free ride coupon.

25. Case Studies
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Auto classifieds portal CarDekho launched an internship program for automobile enthusiasts to
join them and create content on automobile, which can further drive portal’s SEO. Instead of
hiring writers and paying them, CarDekho got tremendous content created without any cost
and reached two million visitors on the website.

26. Case Studies
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The checklist that Zoomcar, an online self-driven car rental start-up, added in the process of
booking a car for users has led to around 2,000 cars and more than 20,000 bookings per month.
While booking or returning a car, an user just have to fill up the checklist, for example,
any damage, car quality, etc. on the app without contact anyone as the entire process is
automated.

27. Q & A
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Please write us to hello@ontapgrowth.com or Call us at 1.888.414.3811

28. T H A N K Y O U
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