If you’re building a new product and wondering, “Have we made the right bets?” “Is the market large enough to go after?” “Are we building the right product?” “Are we missing something?” Then you’re in the right spot. We turned to the startup community and put together a list of short videos, slideshows and articles from market research experts sharing advice on how to answer those questions. You may be surprised by their approaches. Folks like Michael Margolis and Justin Wilcox are evolving traditional research and the startup communities are successfully embracing the change. You'll also hear from partners and advisors to Google Ventures and 500 Startups.

1. how to do
market
research
8STARTUP
ADVISORS
WEIGH IN

2. ONTHEGRID
@onthegridagency
Ultimately, it’s all about growth

3. you’re in the
right place
if you’re
wondering...

4. HAVE WE MADE THE
RIGHT BETS?

5. IS THE
MARKET
BIGENOUGH
TO GO AFTER?

6. ARE WE BUILDING THE
RIGHT PRODUCT?

7. ARE WE MISSING
SOMETHING?

8. IN the
beginning, 90%
of your good
ideas...

9. AReWRONG

10. so how do you get
your ideas out on
the table

12. We turned to the
startup advisors
for their best
advice on...

13. how to do market
research

14. YOU MAY BE
SURPRISED
BY THEIR APPROACHES

16. here’s what they
haVE to say

17. 1. Justin wilcox
@Justin_Wilcox
ADVISOR FOR STARTUP NEXT

18. Discusses difference
betwen “pitching” and
“listening”
YouTube video, What do you ask?

19. 2. zachary cohn
@ZacharyCohn
INNOVATION SPECIALIST AT 18F

20. Slideshare, 18 Tips
and Tricks on
Conducting A Killer
Interview: Everything
you need to know in
100 slides or less.

21. 3. LAURA KLEIN
@LauraKlein
ADVISOR TO SEED-STAGE
STARTUPS

22. 1. They don’t understand what you’re
offering them.
2. They don’t want what you’re offering
them.
3. They’re not willing to pay what you’re
asking for what you’re offering them.
Article: The Three Reasons Why
Your Visitors Don’t Convert

23. 4. ALBERT OATEN
@OatenAlbert
ADVISOR TO 9 MILE LABS

24. Ask the right questions over
and over again to a large
variety of people to get the
most “correct” answers – the
ones that will sell your
product!
Article: Sell It Before You Build It

25. 5. CATH RICHARDSON
@ohrworm
AGILE RESEARCHER

26. Shows how to cut down
processing time after
customer interviews
Article: How we do
research analysis in agile

27. it involves a ton
of theseIT INVOLVES
A LOT OF
THESE

28. AND NONE
OF THESE

29. 6. LEAH BULEY
@LeahBuley
500 STARTUPS ADVISOR

30. “User research should be a
mindset shared by everyone
on the team—and that you do
in lightweight ways all the
time.”
Article: Leah
Buley
on
Design
Research
Business
Strategy

31. 7. michael margolis
& John zeratsky
@mmargolis @jazer
GOOGLE VENTURES PARTNERS

32. They believe in research –
only faster.
Article: “The GV research
sprint: a 4-day process for
answering important
startup questions”

33. 8. brandon stanton
@HumansofNY
AUTHOR OF “HUMANS OF
NEW YORK”

34. Teaches invaluable
customer
interviewing skills
YouTube video, On how I
approach strangers in the street