1. Don’t be that guy
PR & Content Marketing Do’s and Don’ts
General Assembly
@renee_warren
@heatheranne
Tuesday, January 29, 13
2. 1. Early Stage Funded Startups
2. Product Your Customers Love
3. Kick-ass team
@Onboardly
Tuesday, January 29, 13
3. WHY STARTUP PR?
1. Mindshare
2. Customer Trial
3. Investor Love
4. “Feel Good Factor”
@Onboardly
Tuesday, January 29, 13
4. STARTUP PR FAUX-PAS
1. Premature Launch
2. Eating Your Own Dog Food
3. Setting Unrealistic Expectations
4. Choosing Broad Over Niche
5.Having a One Night-Stand
@Onboardly
Tuesday, January 29, 13
5. STARTUP PR TO-DO’S
1. Define Your Value Proposition
2. Define Who’s Going to Care
3. Make Friends - Before You Need Them
4. Have Conversations - Don’t “Pitch”
5. Use Social Tools to Provide Relevancy
@Onboardly
Onboardly Media Inc. 2013
Tuesday, January 29, 13
6. STARTUP PR TO-DO’S (cont.)
6. Make The Press’ Life Easier
7. Have a Plan B.
8. Help Spread The Story
9. Interact with Commenters
10. Say Thank-You. Genuinely
@Onboardly
Onboardly Media Inc. 2013
Tuesday, January 29, 13
7. WHY CONTENT MARKETING?
1. Credibility
2. Visibility
3. Memorability
@Onboardly
Onboardly Media Inc. 2013
Tuesday, January 29, 13
8. CONTENT MARKETING NO-NO’s!
1. Content is King
2. Shotgun approach - no plan
3. Lack of a voice
4. Being a jerk
5. Assume it’s for you
@Onboardly
Tuesday, January 29, 13
9. CONTENT MARKETING F*CK YEAH’S!
1. GREAT content
2. Mix of Pillar Vs. Viral content
3. Strong opinion
4. Mix of content types (Interviews,
how-to’s, guides ... )
5. Easily shareable
@Onboardly
Tuesday, January 29, 13
11. Inbound Marketing Course
You will learn:
■ Define a blog persona and
identify your audience.
■ Determine an editorial
schedule.
■ Define the best use of
content types.
■ Create catchy titles that get
clicks.
■ Find the best writers.
■ Promote your content.
■ Measure powerful metrics
and real performance.
■ Turn your blog into actual
sales.
■ More ...
@Onboardly
Tuesday, January 29, 13
