It's 2020, and eCommerce is replacing traditional brick-and-mortar retail at a staggering pace. Are you sure that your website is ready?
In his deck, Bartosz Góralewicz provides you with SEO solutions to maximize the organic growth of any eCommerce store. No matter how well-optimized your website is, this unique research will uncover growth strategies that you haven't considered before.
3. MARK JAMES
The main factor cited in the
closing of retail stores in the
retail apocalypse is the shift in
consumer habits towards
online shopping.
“Retail Apocalypse Online
competition drives store
closings” July 16, 2018
„Slide created before the
COVID-19 pandemic
4. Sources: : Nielsen TDLinx
U.S. Store count
Offline store count
IS DECLINING
for the first time in years.
51. F I NE
09/03/2019 – 12/11/2019 12/12/2019
Pages with content
not indexed after 1 day
52. F I NE
09/03/2019 – 12/11/2019 12/12/2019
Pages with content
not indexed after 1 day
53. F I NE
09/03/2019 – 12/11/2019 12/12/2019
Pages with content
not indexed after 1 day
54. Some analyst are seeing and analyzing this
trend already
NO 1 Skill to survive 2020 according to Microsoft’s research?
SEOtechnical seo
https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-
vision-trends-to-define-the-next-decade
Source: https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade
According to Microsoft’s 2020 vision*
SEOis identified as the most important skill!
87. Understand how rendering
affects your store
TOOLS TO PLAY WITH:
What Would
JavaScript Do
one.ly/wwjd one.ly/test
Mobile-Friendly
Test from Google
88. Understand how rendering
affects your store
TOOLS TO PLAY WITH:
What Would
JavaScript Do
one.ly/wwjd one.ly/test
Mobile-Friendly
Test from Google
one.ly/jsseo
Our Ultimate Guide
to JavaScript
#geeky
107. What is the
user's intent?
QUESTIONS:
1
Query: turmeric curcumin supplements iHerb
108. What is the
user's intent?
QUESTIONS:
1 Which part of my website is
going to address that intent best?
2
Query: turmeric curcumin supplements iHerb
141. Create a visual drawing
(with e.g. draw.io) of your
whole website’s structure1
142. Create a visual drawing
(with e.g. draw.io) of your
whole website’s structure1
Review your indexing
strategy for:
2• faceted navigation
• search results within your domain
• sold out products
143. Create a visual drawing
(with e.g. draw.io) of your
whole website’s structure1
Review your indexing
strategy for:
2• faceted navigation
• search results within your domain
• sold out products
Setup weekly crawls of
your whole website to
monitor problems and
address those before you
lose your traffic.
3
144. Create a visual drawing
(with e.g. draw.io) of your
whole website’s structure1
Review your indexing
strategy for:
2• faceted navigation
• search results within your domain
• sold out products
Setup weekly crawls of
your whole website to
monitor problems and
address those before you
lose your traffic.
3 4 How would you find
orphan pages?
145. Are all the URLs within
your sitemap returning
code 200 and are
indexable and valuable?5
146. Are all the URLs within
your sitemap returning
code 200 and are
indexable and valuable?5
Start tracking internal
cannibalization within
your website (e.g. with
Ryte.com)6
147. Are all the URLs within
your sitemap returning
code 200 and are
indexable and valuable?5
Start tracking internal
cannibalization within
your website (e.g. with
Ryte.com)6
How much original,
valuable content do
you produce?7
148. Are all the URLs within
your sitemap returning
code 200 and are
indexable and valuable?5
Start tracking internal
cannibalization within
your website (e.g. with
Ryte.com)6
How much original,
valuable content do
you produce?7 8 How do you measure &
track value of the content
you are publishing?