The document discusses strategies for German marketing companies. It discusses performing market analysis to understand strengths and what successful products and brands do well. It also discusses different product categories and monetization strategies that vary depending on industry vertical and brand, such as membership, subscriptions, merchandise, podcasts, and user support.

2. STRATEGIES
FOR GERMAN
MARKETING
COMPANIES
W HAT ARE W E
GOOD AT?

3. PERFORM AN CE
M ARKETIN G

5. EVERYONE
Source: Imgur
IS ONLINE.

6. LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.

7. PRODUCT
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.

8. Goods or Services Marketing & Sales Payment & Fulfillment

9. Marketing & Sales
Goods or Services
Marketing & Sales
Payment & Fulfillment
Payment & FulfillmentGoods or Services

15. PRODUCT

18. PAID
RESEARCH
PODCAST
ADVERTISIN G
JOB BOARD/
LISTIN G
M ERCHAN DISESEM IN ARS
SUBSCRIPTIONEVEN T

19. M ON ETIZATION IS DIFFEREN T FROM VERTICAL TO VERTICAL
AN D FROM BRAN D TO BRAN D
SPORTS M OTORPEOPLEW OM EN
POLITICS ECON OM Y FEUILLETON SCIEN CE

20. ECON OM Y

24. 1
M EM BERSHIP AS THE N UM BER ON E REVEN UE STREAM

25. v
SUBSCRIPTION AS THE N UM BER ON E REVEN UE STREAM

26. v
SUBSCRIPTION AS THE N UM BER ON E REVEN UE STREAM

27. SPORTS

28. M ERCHAN DISE AS THE N UM BER ON E REVEN UE STREAM

29. M ERCHAN DISE AS THE N UM BER ON E REVEN UE STREAM

30. PODCAST AS THE N UM BER ON E REVEN UE STREAM

31. SCIEN CE

32. USER SUPPORT AS THE N UM BER ON E REVEN UE STREAM

33. USER SUPPORT AS THE N UM BER ON E REVEN UE STREAM