This document provides an overview of multi-channel digital marketing strategies and techniques. It begins with the speaker's background and journey to success in digital marketing. It then discusses key concepts like touch points, ROI, and traffic channels. The document outlines a 4 step strategic approach to multi-channel digital marketing: market research, marketing strategy, implementation, and optimization. Specific digital marketing channels covered include SEO, social media marketing, PPC advertising, and Facebook marketing. Case studies and examples are provided to illustrate concepts. The document emphasizes the importance of analysis and testing to optimize marketing campaigns.

1. MULTI-CHANNEL
DIGITAL MARKETING
Success Recipe
Hashtag: #ceudigitalmarketing

2. My Background:
• Raised in Negros Occidental
• Raised by my grandmother while mother is working as a helper for my
Tito in Cavite
• Came from a broken family (First child of my Father but illegitimate)
• Nakikisama all of my lives until recently
• Went to Cavite and live there since 2005 (11+ years now)
• Dropped out of college to pursue business endeavors
• Has no backer, investor or personal mentor
• Network Marketing is my first business
In short, I am just an ordinary person like YOU!

3. This Was Me in 2005

4. This Was Me in 2007 in the MLM Days

5. This Was Me in 2009 – Day-off

6. This Was Me in 2009 – Taking Picture of Someone
Else’ Car

7. My Current Status
• CEO of Digital Marketing Philippines (CJG Digital Marketing) and
started from the ground up.
• Employed 15 full-time people with above minimum salary.
performance bonuses and commissions.
• Has active partners in USA, Australia, and Canada.
• Active clients all-over the world.
• Married with 1 Child.
• Ministry Head of Young Adults in our local Church.
If I can do it, you CAN do it too!

8. My Family

9. My Team in Vikings last July 2016

10. Youth and Young Adults Leadership Summit last
May 2016

11. December 2016 Christmas Party

12. December 2016 Christmas Party

13. INTRODUCTION

14. High Paying Jobs in the PH for Fresh Graduates

15. ONE-TOUCH Marketing or
Advertising is NOT ENOUGH to get
ATTENTION
CONSUMERS are exposed to
MULTITUDES of INFORMATION

16. BRANDS and BUSINESSES need MULTIPLE TOUCH POINT to
connect with CUSTOMERS
They need to implement an
INTEGRATED MULTI-CHANNEL
DIGITAL MARKETING STRATEGY

17. Multiple studies confirm the importance of
MULTI-CHANNEL DIGITAL MARKETING including:

18. 80% of Consumers need an average of
SIX TOUCH POINTS before they make a
PURCHASING DECISION
Studies from Pointclear
recommends TWELVE TOUCH
POINTS per customer for better
results

19. Startups and SMEs have LIMITED
CAPITALIZATION
Many are reluctant to spend for
MARKETING
MULTI-CHANNEL DIGITAL
MARKETING provides a very COST-
EFFECTIVE alternative that
DELIVERS RESULTS

20. MULTI-CHANNEL DIGITAL MARKETING:
is Effective in GENERATING
BUSINESS LEADS
Provides CONSIDERABLE SAVINGS
Generates 2.8 times better REVENUE
GROWTH
Allows 3.3 times better OPPORTUNITIES
for EXPANSION

21. DIGITAL MARKETING
MULTI-CHANNEL
THE CONCEPT OF

22. In the INTERNET and SOCIAL MEDIA age, customers can come from
practically EVERYWHERE
Modern Consumers have more CONTROL OVER THEIR CHOICES of
products and services

23. They want INFORMATION and
CONFIRMATION first before they
buy
Businesses, brands, and
marketers need MULTI-
CHANNEL DIGITAL
MARKETING to reach out to
these types of customers

24. MULTI-CHANNEL DIGITAL MARKETING is a
strategy that combines various kinds of direct
and indirect marketing channels to generate
favorable actions or responses from targeted
audiences
It may look like a complex web of distinct
channels all working towards a similar end,
and that is connecting with potential
customers
More Potential Customers means Better results
for your business

25. Digital Marketing Basic
Terminologies

26. TOUCH POINT
• Any encounter where customers and businesses
engage to exchange information, provide services,
or handle transactions.
CONVERSION
• When a visitor takes the desired action while
visiting your site. This can be a purchase,
membership signup, download, or registration for
newsletters.
TRAFFIC
• The number of total visits your site got regardless
of the sources.

27. ROI (RETURN ON INVESTMENT)
• A performance measure used to evaluate the
efficiency of an investment or to compare the
efficiency of a number of different investments. It
measures the amount of return on an investment
relative to the investment's cost.
UNIQUE SELLING POINT (USP)
• Also called the Unique Selling Proposition, it is a
factor that differentiates a product from its
competitors.
TRAFFIC CHANNELS
• Sources of the traffic of the visitors in a website.

28. PAID TRAFFIC
• When a company bids on keywords and makes
advertisements around those keywords to be
displayed on search engines. It also encompasses
any form of paid advertisement that directly points
to your website.
ORGANIC TRAFFIC
• Traffic generated to your website by a Search
Engine; also known as "free traffic".
WEB ANALYTICS
• Tool that measures different information of visitors
of your site ranging from demographic, location,
device, etc.

29. Digital Marketing Campaign
4 STRATEGIC STEPS
How to Start a Multi-Channel

30. Our 4 Strategic Steps

31. MARKET RESEARCH

32. Consumers today have greater freedom
with their purchasing options
80% of these consumers perform
RESEARCH using digital channels
The KEY to Digital Marketing Success is to
CONNECT and ENGAGE with these types of
consumers

33. WHY IS MARKET RESEARCH IMPORTANT?
Better Understanding of your clients
Clearly defines your Target Market
Creates a tailored Marketing Strategy
Carefully Plans your marketing activities ahead
Creates an Optimized Digital Marketing Strategy
based on your allocated budget

34. v
HOW TO DO MARKET RESEARCH?
2. Identify the KEY Products
And Services
1. Identify your UNIQUE
SELLING POINT (USP)
3. Identify your
TARGET MARKET

35. 4. Identify the Goals And Objectives of the
campaign
a. Lead Generation
b. Increased social media followers
c. Boost brand awareness
d. Generate Sales
5. Identify Key Competitors and check their
activities online
HOW TO DO MARKET RESEARCH?

36. MARKETING STRATEGY

37. 137% of brands are ramping up on their Multi-
channel Digital Marketing Strategies
They can INTEGRATE display,
mobile, social and video
marketing into their digital
marketing mix

38. Provides you with a CLEAR ROADMAP on marketing
Provides you with a CLEAR APPROACH towards
achieving business goals and objectives
Enables you to reach TARGETED AUDIENCES
effectively
Ensures you spend your ADVERTISING BUDGET wisely
Increases RESULTS, CONVERSIONS and ultimately your PROFITS
WHY IS MARKETING STRATEGY IMPORTANT?

39. Goal Setting
Approach: Direct or Indirect Marketing
Channels and Tactics
Offers and Promotions
Execute Steps and Strategies
HOW TO CREATE A MARKETING STRATEGY?

40. TOP DIGITAL MARKETING
CHANNELS AND STRATEGIES

41. Social Media Marketing
Search Engine
Optimization
Pay-per-click (PPC)
Marketing
Facebook Marketing

42. SEARCH ENGINE OPTIMIZATION
(SEO)

43. SEO is the process of making your website and
business WORTHY for ranking at the top of SEARCH
ENGINE RESULTS PAGES
SEO is vital for Digital Marketing because:
93% of ONLINE EXPERIENCES begin by using a
search engine
50% of mobile visitors who conducted local
search visited a store within the day. And 34%
conducted on computer did the same.

44. The SEO Framework

45. SEO in the Flesh

46. The Philippines remain a GOOD TARGET for Search
Marketing this year and the next
84% of Filipino Internet users engaged in some
form of online search activity each day
63% of Filipinos conduct their search queries
through their mobile gadgets each day

47. Filipino search usage is broken down
according to:
69% - at home
21% - on the move
17% - inside a store
14% - while on a public transport

48. SEARCH ENGINE OPTIMIZATION is good for
BUSINESSES who:
have LONG TERM GOALS of
appearing on the 1st page of
SEARCH ENGINE RESULTS
while getting FREE TARGETED TRAFFIC
and exposure

49. SOCIAL MEDIA MARKETING
(Paid and Organic)

50. a
SMM is the process of utilizing the TOP SOCIAL SITES
to create brand awareness, drive conversation and
connect to the most targeted audience as possible
Social media users have risen by 176
million last 2015
Up to 96% of Small Business Owners use Social
Media Marketing.

51. The Philippine online community is still crazy
over SOCIAL MEDIA
Filipinos spend an average of 3.7
hours each day engrossed in their
favorite social network
94% of internet users in the Philippines
have active Facebook Accounts
In comparison, only 54% of American
netizens use Facebook

52. Filipinos are RELYING more on social media
for COMMUNICATING with friends and
loved ones
Facebook Messenger is used by as
much as 94% of Filipino Internet users
Filipinos are the MOST ENGAGED SOCIAL MEDIA
USERS in the Asia-Pacific region

53. Social Media Marketing in the Flesh
Right ad paid social media ads on
Facebook.

54. Social Media Marketing in the Flesh
Timeline paid social media ad on
Facebook.

55. SOCIAL MEDIA MARKETING is good for BUSINESSES
who want to:
Increase BRAND AWARENESS
REACH more people
Drive LEADS
Generate contests and promos

56. PAY-PER-CLICK (PPC)
MARKETING

57. PPC Marketing is the process of using top
PPC networks such as Google Adwords to
reach potential customers who:
Already have a NEED for products
and services
Are ACTIVELY SEARCHING for these
needs online

58. 85% of Filipino Internet users search and watch
ONLINE VIDEOS about the brands, products and
services they are interested in before they buy
Most won’t mind an ONLINE AD
83% believe that ADs that provide
RELEVANT INFORMATION can actually
make their lives easier

59. Google PPC Ads in the Flesh

60. Since the use of Ad Blocker plugins has become rampant since last year,
Companies are now slowly shifting their online advertising method to NATIVE
ADVERTISING
Popular international media websites are
already using this form of advertising in
their sites
It is used by local counterparts including
GMANetwork.com and ABS-
CBNNews.com among others

61. Native PPC Ads in the Flesh

62. PAY-PER-CLICK MARKETING is good for
BUSINESSES who want to:
Get TARGETED TRAFFIC quickly
Generate LEADS and
Increase SALES and profits

63. FACEBOOK MARKETING

64. Facebook Marketing is the process of using and maximizing Facebook’s
ADVERTISING PLATFORM to boost brand awareness and reach more customers
online
You can reach out to almost any kind of
GENERAL CONSUMER
You just need to learn in what
groups and pages your targeted
customer stay frequently go to at
Facebook

65. FACEBOOK MARKETING is good for
Businesses who want to:
specifically USE FACEBOOK TO REACH
OUT to a SPECIFIC MARKET and
Get TRAFFIC QUICKLY

66. MARKETING
IMPLEMENTATION

67. Traditional advertising has lost its dominance and touch
Internet advertising already surpassed AD spending on cable and TV
72% of consumers want to CONNECT WITH BRANDS using integrated
digital marketing strategies

68. Three Most Important Aspects of
Marketing Implementation
1. The actual marketing STEPS AND
GUIDELINE
2. Stick to the MARKETING PLAN and
STRATEGY
3. Work CONSISTENTLY

69. MARKETING OPTIMIZATION

70. While many have succeeded in their Digital Marketing campaigns, many
have also failed miserably
The reason for failure is NOT that the campaigns lack creativity, quality
materials and qualified personnel

71. It’s because they failed to
establish Marketing Analysis and
Optimization

72. WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
54% of unsuccessful marketers
FAILED TO INVEST and prioritized
marketing analysis and
optimization
MARKETING OPTIMIZATION

73. MARKETING OPTIMIZATION
WHY IS MARKETING ANALYSIS AND OPTIMIZATION IMPORTANT?
BENEFITS of marketing analysis, tests and optimization:
1. Identify what’s working and what’s not
2. Check which marketing channels produce the most
traffic and conversions
3. Check your visitor’s DEMOGRAPHICS and BEHAVIOR
4. Uncover NEW OPPORTUNITIES
5. Check which keywords have the most traffic (and
use them later for paid ads)

74. MOST IMPORTANT ASPECTS OF ANALYSIS AND OPTIMIZATION
1. Web analytics utilization
2. Data analysis
3. Optimized activities and re-
planning based on actual data
MARKETING OPTIMIZATION

75. TOP 3RD PARTY ANALYTICS
Google Analytics
Clicky
Statcounter
HubSpot
Adobe Marketing Cloud
GoSquared
Moz Analytics
Webtrends
MARKETING OPTIMIZATION

76. TOP HOSTED ANALYTICS
Piwik Open Web Analytics
Visitors
Pageviews
Traffic Referrals
Traffic Sources
Average Session Duration
Percentage of New Sessions
TOP WEB ANALYTICS METRICS
Demographics
Mobile and Desktop Users
MARKETING OPTIMIZATION

77. Analytics Snapshot in the Flesh

78. Analytics Snapshot in the Flesh
List of all traffic channels or
sources of visitors that went to
our DMP website.
Organic search tops all of them,
which means our organic
exposure is definitely high!

79. Final Recap

80. Success Principles for Aspiring Students
1. Have a S.M.A.R.T Goal
2. Prepare to work hard like a successful person
3. Prepare to PAY the PRICE for success
4. Be consistent
5. Don’t stop learning (read more books)
6. Persevere
7. Have FAITH

81. Like my Page on Facebook to get the download link of this
presentation later today.
https://www.facebook.com/jomerbgregorio
Don’t forget to use #CEUDigitalMarketing for your social
posts and selfies 