Presentation at On The Edge Reading, 24th September 2014. How to inspire a meaningful connection with your community – an innocent drinks story with Joe McEwan, Head of Digital and Communities at Innocent Drinks Having developed world-class community engagement since 2007, Joe’s leadership has helped cement innocent’s reputation as one of the few brands that truly understands how to connect with consumers. As Head of Digital & Communities Joe oversees the creation of all of innocent’s digital and social content and directs outstanding consumer contact, ensuring the company maintains an open, honest and interesting line of communication with the people who buy its products. Topic: How to inspire a meaningful connection with your community – an innocent drinks story Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers. - The secrets behind innocent’s success at engaging consumers - How to implement and sustain an outstanding customer-engagement strategy - How to combine the online vs offline interaction for optimal results - Top 5 community development lessons that can be transferred across any industry