1. User Experience
2012-09-21 Hans

2. Today we are going to talk about
Two
Why & Myths
How
What
The Golden Circle

3. Before UX, We Should Know

5. Each dollar invested in design
creates 19 dollars in sale.

7. Practice : Object or Human ?

8. Car
Build A New
For People

9. Three things of making a
successful product

10. Three things of a
successful product
1.Utility
2.Usability
3.User Experience

11. Three things of a
successful product
1.Utility
2.Usability
3.User Experience

12. Three things of a
successful product
1.Utility
2.Usability
3.User Experience

13. Utility, Usability & User Experience
- The most important one is ?

14. It depends on different situations

15. Let us begin the UX journey
and meet some people.

16. Don Norman

17. The UX Bible

18. Steve Jobs

19. Define User Experience

20. UX is the way
a person
feels about
using a
product,
system,
service.

21. The Problem is
Whose Feelings ?

22. Your Feelings ?

23. The most difficult lesson of UX
~ You Are Not Your User

24. What you gonna do?
Listen to who…?

25. People

26. Methods of People Research

27. KJ Analysis

28. KJ Analysis

29. KJ Analysis

30. Context Mapping

31. User Interview

32. IDEO Cards

33. But

34. Let me tell you something

35. Do not listen to your Customers

36. Follow your heart,
just like I do.

37. What’s going on?

38. I’ll tell you later

39. UX Workshop : Make a Product

40. Eastern Brainstorming KJ analysis

41. Pick Up One Product

42. Defining

43. Prototyping

44. Prototype

45. User Testing

46. Context Mapping & Verify

47. What we learned is

48. After the Workshop, I found
some things

49. No New Things

50. 12 topics of Conceptual
Design Proposal
Workshop Homework

51. Now, let’s get back
to the problem we
have met.

52. Listen to
People? Myself?

53. Innovation Improvement

54. Thank You