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Ooyala is a global full-service technology company delivering
cloud-based media logistics, video, analytics, and advertising
software services.
With big data analytics at its core, only Ooyala helps the most
successful broadcasters, media companies and brands optimize
video and ad workflows, deliver personalized premium video,
increase audience and engagement, and maximize revenue.
MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISINGVIDEO ANALYTICS GLOBAL SERVICES
3
THE WORLD’S MOST COMPLETE VIDEO SOLUTION
UNLOCK
CUSTOMER 

SUCCESS TEAM
STRATEGIC MEDIA 

CONSULTING
PROFESSIONAL 

SERVICES GROUP
TECHNICAL 

SUPPORT TEAM
MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISINGVIDEO ANALYTICS GLOBAL SERVICES
MEDIA LOGISTICS
4
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A MARQUEE BROADCASTER (EUROPE)
1
Only Ooyala enabled one of Europe’s leading broadcasters to meet the
high demand of delivering live event clips to 40 internationally-dispersed
content licensees. With only minutes to move a clip from distribution to
ingestion, transcoding and syndication, Ooyala Flex enables the customer
to streamline the process and meet its SLAs to provide clips on time.
6
A LEADING BROADCASTER (NORTHERN EUROPE)
2
Only Ooyala was able to help a leading broadcaster in Northern Europe 

to go 100% tapeless and reduce operational time to screen by deploying a
system to ingest and validate ads from third parties and automatically send
the approved ads to their broadcasting transmission system for playout.
VIDEO PLATFORM
7
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MEDIA PRIMA
3
Only Ooyala powers Media Prima’s service, tonton, the number-one video
streaming site in Malaysia with more than 5.8 million registered users and
a wide entertainment library.
With data-driven strategies provided by Ooyala’s SMC team and the
technology to support multiple monetization models, tonton nearly tripled
its viewership, doubled its engagement and doubled its click-through-rate
from ads.
9
BYU BROADCASTING
4
Only Ooyala helped BYU Broadcasting become entirely video-centric,
serving live and VOD content 24 hours a day, including live TV-quality
sporting events.
BYU Broadcasting has built a very passionate group of viewers, now
consisting of hundreds of thousands of installed Roku users consuming
hundreds of thousands of hours of video each month.
10
Only Ooyala helped Whalerock Industries create engaging in-app digital
experiences, enabling them to integrate video into 15 unique digital
properties and realize 50 million video plays annually.
5
WHALEROCK INDUSTRIES
11
Only Ooyala created a video solution to help a leading retailer transform
their print catalog into a digital mobile-first experience, resulting in them
producing 5x the number of videos with half of the resources, boosting
engagement across mobile devices, and decreasing returns by 10% for 

a savings of up to $1 million.
6
A LEADING RETAILER
12
Only Ooyala worked with Basketball Japan TV (bjTV), the premier
Japanese basketball sports broadcaster, powering live streaming for
over 1,000 basketball games annually with VOD playback.
bjTV increased Android subscribers by more than 200% with Ooyala.
7
BASKETBALL JAPAN TV
13
Only Ooyala works with the Cronulla Sharks of the Australian National
Rugby League to distribute their broadcast-grade pre-game content to
Facebook Live, using Ooyala Live. Their first stream reached a half
million viewers over a 2-hour period, increasing traffic to their site.
Ooyala also helped the club to reach over 30,000 international fans in a
single stream across 38 countries — 37% were outside of Sydney, and
60% were on mobile phones.
8
CRONULLA SHARKS OF THE AUSTRALIAN RUGBY LEAGUE
14
Only Ooyala with its Ooyala Live platform helped the Australian National
Basketball League (NBL) triple their user base in a single season.
With confidence that their audience will grow as the league expands
throughout Asia, they stripped all geo-restrictions from their app and
lifted the subscription requirement for its live content to allow all NBL
fans, regardless of their location, to watch games live or on-demand.
9
AUSTRALIAN NATIONAL BASKETBALL LEAGUE
15
Only Ooyala helped the Vienna State Opera achieve something that 

no other opera house has done before: become a full-fledged
international broadcaster.
With Ooyala, the organization streamed the first live production broadcast
in 4K over the internet.
The organization now delivers live opera performances around the globe,
regularly broadcasting its productions live and “as-live” to hundreds of
paying viewers, with thousands of others watching VOD recordings after
the initial broadcast.
10
VIENNA STATE OPERA
16
Only Ooyala helped empower BroadwayHD become the first
company ever to live stream a musical from Broadway in New York
City to any fan, anywhere and across devices, bringing the magic
and music of Broadway to the homes of thousands of remote fans.
11
BROADWAYHD
17
Only Ooyala helped a gaming company quickly and simply deliver a
high-quality live eSports event, reaching 15 million total viewers and as
many as 250,000 concurrent viewers with zero downtime and high
bitrate streams.
12
A GAMING COMPANY
VIDEO ANALYTICS
18
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Only Ooyala increased the addressable inventory for a leading newspaper
by 30% using insights from Ooyala IQ, helping them identify pockets of
under-monetized video advertising when they realized video revenue wasn’t
growing in line with video views.
13
A LEADING NEWSPAPER
20
Only Ooyala allowed a major media publisher, for the first time, to
aggregate its audiences’ video-viewing data across more than 80 million
unique visitors per month from multiple video players provided by 

separate companies.
The media conglomerate gained a granular view of performance, 

enabling better business and advertising decisions across its network 

of lifestyle sites.
14
A MAJOR MEDIA PUBLISHER
21
Only Ooyala helped Hopster in the UK grow video streams by more
than 20% in the past year as they created a compelling, app-based OTT
experience for a new generation of viewers.
Ooyala IQ helped them analyze usage data to optimize their app
experience and inform content licensing decisions.
15
HOPSTER
22
Only Ooyala helped CCM Benchmark in France increase video views
by 48%, viewing time by 43% and its total audience as much as 34%
across digital properties with its content recommendation technology,
Ooyala Discovery.
16
CCM BENCHMARK
23
Only Ooyala enabled a major US publisher to increase its video plays
by more than 400% year-over-year and their mobile video views by
720%, helping them drive up CPMs and grow revenue with its content
recommendation technology, personalizing the video experience for
every viewer every time.
17
A MAJOR PUBLISHER (UNITED STATES)
24
Only Ooyala, via its Strategic Media Consulting (SMC) team, worked with a
premier sports website to analyze their data and help the sports brand to
carefully tailor their intelligent content recommendation engine to help
users find relevant videos.
With the help of Ooyala Discovery, they began showing fresh video
options whenever a viewer paused a video, as well as an ‘Up Next’ video
suggestion a few seconds before each video ended.
The result: the average amount of video hours viewed by users went from
28 to 105 hours per day, and average plays per user from 1.59 to 2.16!
18
A PREMIER SPORTS WEBSITE
VIDEO ADVERTISING
25
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Only Ooyala is helping one of the largest broadcasters in Asia-Pacific
grow its revenue with both on-demand and live video for episodic shows,
movies, and sporting events.
The broadcaster is now delivering more than 4 million video ads per day,
and more than 13 million video ads during live sporting events.
19
A LARGE BROADCASTER (ASIA-PACIFIC)
27
Only Ooyala manages and delivers every ad campaign for Viacom18’s 

OTT experience, Voot, available to more than 100 million traditional-TV
viewers in India with a rich content catalog including MTV, Nickelodeon,
COLORs and more.
Ooyala Pulse allows them to tailor ad campaigns with granular functionality,
supporting all industry-standard ad formats as well as ad placements.
With forecasting analytics pre-built into Ooyala Pulse, Voot can see, 

in real-time, the current status of all ad campaigns, adjusting details 

as needed to ensure goals are met.
20
VIACOM 18: VOOT
28
Only Ooyala powers ad-serving and programmatic TV services to
more than 80% of Spain’s premium broadcaster market, including
Atresmedia whom Ooyala helped build one of Spain’s first private
programmatic video marketplaces to sell their advertising inventory.
21
ATRESMEDIA
29
Only Ooyala helped a major French TV broadcaster achieve 50% year-
over-year inventory growth with an 80% sellout rate and see a €20-plus
boost in CPM with a smart multi-device advertising strategy.
22
A MAJOR TV BROADCASTER (FRANCE)
30
Only Ooyala multiplied the ad-sell out rate of a leading European
media group by 10X, generating on average 46% higher CPMs than
direct deals through programmatic with Ooyala Pulse — all in the first
five months of implementation.
23
A LEADING MEDIA GROUP (EUROPE)
31
Only Ooyala consistently unlocked more than 90 million ad impressions
per month for five major European premium publishers with its anti-ad
blocking technology, Ooyala Pulse Unlock, recapturing more than $1
million per month of previously blocked revenue.
24
5 MAJOR PREMIUM PUBLISHERS (EUROPE)
MULTI-PRODUCT DEPLOYMENT
32
33
Only Ooyala works with one of the world’s largest weather-focused
media companies to power its OTT offering with media logistics,
personalized content recommendations, advanced analytics and anti-ad
blocking technology.
This end-to-end partnership has enabled them to optimize video
production workflows, grow and measure video audiences, and improve
monetization for every asset.
25
A LARGE WEATHER-FOCUSED MEDIA COMPANY
Ooyala's 25 Stories of Video Success

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Ooyala's 25 Stories of Video Success

  • 1. 1
  • 2. 2 Ooyala is a global full-service technology company delivering cloud-based media logistics, video, analytics, and advertising software services. With big data analytics at its core, only Ooyala helps the most successful broadcasters, media companies and brands optimize video and ad workflows, deliver personalized premium video, increase audience and engagement, and maximize revenue. MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISINGVIDEO ANALYTICS GLOBAL SERVICES
  • 3. 3 THE WORLD’S MOST COMPLETE VIDEO SOLUTION UNLOCK CUSTOMER 
 SUCCESS TEAM STRATEGIC MEDIA 
 CONSULTING PROFESSIONAL 
 SERVICES GROUP TECHNICAL 
 SUPPORT TEAM MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISINGVIDEO ANALYTICS GLOBAL SERVICES
  • 5. 5 A MARQUEE BROADCASTER (EUROPE) 1 Only Ooyala enabled one of Europe’s leading broadcasters to meet the high demand of delivering live event clips to 40 internationally-dispersed content licensees. With only minutes to move a clip from distribution to ingestion, transcoding and syndication, Ooyala Flex enables the customer to streamline the process and meet its SLAs to provide clips on time.
  • 6. 6 A LEADING BROADCASTER (NORTHERN EUROPE) 2 Only Ooyala was able to help a leading broadcaster in Northern Europe 
 to go 100% tapeless and reduce operational time to screen by deploying a system to ingest and validate ads from third parties and automatically send the approved ads to their broadcasting transmission system for playout.
  • 8. 8 MEDIA PRIMA 3 Only Ooyala powers Media Prima’s service, tonton, the number-one video streaming site in Malaysia with more than 5.8 million registered users and a wide entertainment library. With data-driven strategies provided by Ooyala’s SMC team and the technology to support multiple monetization models, tonton nearly tripled its viewership, doubled its engagement and doubled its click-through-rate from ads.
  • 9. 9 BYU BROADCASTING 4 Only Ooyala helped BYU Broadcasting become entirely video-centric, serving live and VOD content 24 hours a day, including live TV-quality sporting events. BYU Broadcasting has built a very passionate group of viewers, now consisting of hundreds of thousands of installed Roku users consuming hundreds of thousands of hours of video each month.
  • 10. 10 Only Ooyala helped Whalerock Industries create engaging in-app digital experiences, enabling them to integrate video into 15 unique digital properties and realize 50 million video plays annually. 5 WHALEROCK INDUSTRIES
  • 11. 11 Only Ooyala created a video solution to help a leading retailer transform their print catalog into a digital mobile-first experience, resulting in them producing 5x the number of videos with half of the resources, boosting engagement across mobile devices, and decreasing returns by 10% for 
 a savings of up to $1 million. 6 A LEADING RETAILER
  • 12. 12 Only Ooyala worked with Basketball Japan TV (bjTV), the premier Japanese basketball sports broadcaster, powering live streaming for over 1,000 basketball games annually with VOD playback. bjTV increased Android subscribers by more than 200% with Ooyala. 7 BASKETBALL JAPAN TV
  • 13. 13 Only Ooyala works with the Cronulla Sharks of the Australian National Rugby League to distribute their broadcast-grade pre-game content to Facebook Live, using Ooyala Live. Their first stream reached a half million viewers over a 2-hour period, increasing traffic to their site. Ooyala also helped the club to reach over 30,000 international fans in a single stream across 38 countries — 37% were outside of Sydney, and 60% were on mobile phones. 8 CRONULLA SHARKS OF THE AUSTRALIAN RUGBY LEAGUE
  • 14. 14 Only Ooyala with its Ooyala Live platform helped the Australian National Basketball League (NBL) triple their user base in a single season. With confidence that their audience will grow as the league expands throughout Asia, they stripped all geo-restrictions from their app and lifted the subscription requirement for its live content to allow all NBL fans, regardless of their location, to watch games live or on-demand. 9 AUSTRALIAN NATIONAL BASKETBALL LEAGUE
  • 15. 15 Only Ooyala helped the Vienna State Opera achieve something that 
 no other opera house has done before: become a full-fledged international broadcaster. With Ooyala, the organization streamed the first live production broadcast in 4K over the internet. The organization now delivers live opera performances around the globe, regularly broadcasting its productions live and “as-live” to hundreds of paying viewers, with thousands of others watching VOD recordings after the initial broadcast. 10 VIENNA STATE OPERA
  • 16. 16 Only Ooyala helped empower BroadwayHD become the first company ever to live stream a musical from Broadway in New York City to any fan, anywhere and across devices, bringing the magic and music of Broadway to the homes of thousands of remote fans. 11 BROADWAYHD
  • 17. 17 Only Ooyala helped a gaming company quickly and simply deliver a high-quality live eSports event, reaching 15 million total viewers and as many as 250,000 concurrent viewers with zero downtime and high bitrate streams. 12 A GAMING COMPANY
  • 19. 19 Only Ooyala increased the addressable inventory for a leading newspaper by 30% using insights from Ooyala IQ, helping them identify pockets of under-monetized video advertising when they realized video revenue wasn’t growing in line with video views. 13 A LEADING NEWSPAPER
  • 20. 20 Only Ooyala allowed a major media publisher, for the first time, to aggregate its audiences’ video-viewing data across more than 80 million unique visitors per month from multiple video players provided by 
 separate companies. The media conglomerate gained a granular view of performance, 
 enabling better business and advertising decisions across its network 
 of lifestyle sites. 14 A MAJOR MEDIA PUBLISHER
  • 21. 21 Only Ooyala helped Hopster in the UK grow video streams by more than 20% in the past year as they created a compelling, app-based OTT experience for a new generation of viewers. Ooyala IQ helped them analyze usage data to optimize their app experience and inform content licensing decisions. 15 HOPSTER
  • 22. 22 Only Ooyala helped CCM Benchmark in France increase video views by 48%, viewing time by 43% and its total audience as much as 34% across digital properties with its content recommendation technology, Ooyala Discovery. 16 CCM BENCHMARK
  • 23. 23 Only Ooyala enabled a major US publisher to increase its video plays by more than 400% year-over-year and their mobile video views by 720%, helping them drive up CPMs and grow revenue with its content recommendation technology, personalizing the video experience for every viewer every time. 17 A MAJOR PUBLISHER (UNITED STATES)
  • 24. 24 Only Ooyala, via its Strategic Media Consulting (SMC) team, worked with a premier sports website to analyze their data and help the sports brand to carefully tailor their intelligent content recommendation engine to help users find relevant videos. With the help of Ooyala Discovery, they began showing fresh video options whenever a viewer paused a video, as well as an ‘Up Next’ video suggestion a few seconds before each video ended. The result: the average amount of video hours viewed by users went from 28 to 105 hours per day, and average plays per user from 1.59 to 2.16! 18 A PREMIER SPORTS WEBSITE
  • 26. 26 Only Ooyala is helping one of the largest broadcasters in Asia-Pacific grow its revenue with both on-demand and live video for episodic shows, movies, and sporting events. The broadcaster is now delivering more than 4 million video ads per day, and more than 13 million video ads during live sporting events. 19 A LARGE BROADCASTER (ASIA-PACIFIC)
  • 27. 27 Only Ooyala manages and delivers every ad campaign for Viacom18’s 
 OTT experience, Voot, available to more than 100 million traditional-TV viewers in India with a rich content catalog including MTV, Nickelodeon, COLORs and more. Ooyala Pulse allows them to tailor ad campaigns with granular functionality, supporting all industry-standard ad formats as well as ad placements. With forecasting analytics pre-built into Ooyala Pulse, Voot can see, 
 in real-time, the current status of all ad campaigns, adjusting details 
 as needed to ensure goals are met. 20 VIACOM 18: VOOT
  • 28. 28 Only Ooyala powers ad-serving and programmatic TV services to more than 80% of Spain’s premium broadcaster market, including Atresmedia whom Ooyala helped build one of Spain’s first private programmatic video marketplaces to sell their advertising inventory. 21 ATRESMEDIA
  • 29. 29 Only Ooyala helped a major French TV broadcaster achieve 50% year- over-year inventory growth with an 80% sellout rate and see a €20-plus boost in CPM with a smart multi-device advertising strategy. 22 A MAJOR TV BROADCASTER (FRANCE)
  • 30. 30 Only Ooyala multiplied the ad-sell out rate of a leading European media group by 10X, generating on average 46% higher CPMs than direct deals through programmatic with Ooyala Pulse — all in the first five months of implementation. 23 A LEADING MEDIA GROUP (EUROPE)
  • 31. 31 Only Ooyala consistently unlocked more than 90 million ad impressions per month for five major European premium publishers with its anti-ad blocking technology, Ooyala Pulse Unlock, recapturing more than $1 million per month of previously blocked revenue. 24 5 MAJOR PREMIUM PUBLISHERS (EUROPE)
  • 33. 33 Only Ooyala works with one of the world’s largest weather-focused media companies to power its OTT offering with media logistics, personalized content recommendations, advanced analytics and anti-ad blocking technology. This end-to-end partnership has enabled them to optimize video production workflows, grow and measure video audiences, and improve monetization for every asset. 25 A LARGE WEATHER-FOCUSED MEDIA COMPANY