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Guerrilla testing for mobile and more
http://www.greatgorillas.org/wp-content/uploads/2009/09/gorilla-phone.jpg
          ...
Testing in the ‘lab’ is all very well, but…
http://www.visitcarlsberg.dk/contact/imagegallery/PublishingImages/History/Car...
Take it to da streets!
LS Lowry                 @optimalmartin
1. Test early
                @optimalmartin
2. Test your script
                      @optimalmartin
3. Pre-formatted response sheets
                                   @optimalmartin
4. Test when there’s people there
http://www.colorfulwolf.com/blog/2010/12/25/zombie-london/   @optimalmartin
5. Match your spot to your audience
http://gulfstreamblues.blogspot.co.nz/2012/08/bank-battle-new-york-vs-london.html   @o...
6 Match your spot, some more
http://www.gulfcontracting.com/divisions.php?pid=26   @optimalmartin
7. Test on exit
                  @optimalmartin
8. Test in crowded, noisy places
http://clarencethehorse.wordpress.com/about/find-clarence/   @optimalmartin
9. It’s raining or cold? Get in doors
http://zittingzoodad.wordpress.com/2009/04/14/   @optimalmartin
10. Cafe owners - your new best friends
http://www.tikouka-cafe.co.nz/        @optimalmartin
11. Always get permission
http://www.freebackgrounds.com/photos_A000014.html   @optimalmartin
12. Lures, lures, lures
http://www.jaygoodrich.com/data/photos/50_1baby_eyes_colorado.jpg   @optimalmartin
13. Lures, lures, lures
http://drawmyimage.blogspot.co.nz/2011_09_01_archive.html   @optimalmartin
14. Two heads are better than one
http://images3.wikia.nocookie.net/__cb57886/muppet/images/d/d8/Tumblr-Two-HeadedMonster....
15. Women rule
http://thegoodspaspies.files.wordpress.com/2011/01/land-girl-we-can-do-it.jpg   @optimalmartin
16. Consider a desk
http://bp3.blogger.com/_hxJUY-Ir6B4/RmciQ3ULYOI/AAAAAAAAATE/LkqdlKphNmA/s1600/California233.jpg   @opt...
17. Testing two at once
http://slackershack.files.wordpress.com/2011/08/bertandernie.jpg   @optimalmartin
18. Winning smile and first line
http://www.parsingnonsense.com/about-me/   @optimalmartin
19. Fifteen minutes
http://www.georgjensen.com/europe/home/clocks-and-weatherstations/koppel-10-cm-vaegur-sort-med-hvid-sk...
20. Screen people
http://itlounge.eu/tag/bouncer/   @optimalmartin
21. Screened people get thanked too
http://chefsharul.blogspot.co.nz/2011/01/is-chocolate-addictive.html   @optimalmartin
22. Show me
http://tech2.in.com/features/smartphones/basic-tips-for-the-noob-iphone-user/67042   @optimalmartin
23. Don’t use jargon
http://fortunebrainstormtech.files.wordpress.com/2011/06/icloud-wallpaper1.png   @optimalmartin
24. Don’t lead
http://www.pawsforlove.com/images/poppylead[detail].jpg   @optimalmartin
25. Test until you know it’s a problem
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=7&image_id=2819 ...
26. More fidelity
                    @optimalmartin
Other tests
http://www.getacoder.com/data/projects/91276/Clip_Board.jpg   @optimalmartin
27. First click
                  @optimalmartin
28. First click
                  @optimalmartin
29. Card sorting
                   @optimalmartin
30. Tree testing
                   @optimalmartin
31. Mr Tappy
http://www.mrtappy.com/photos.htm   @optimalmartin
32. UX Recorder
                  @optimalmartin
Last tip:

 Cast-iron career
 progression:
 sleep with the boss




Thanks                             Martin Bulmer
@opti...
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UX Australia: 30 tips for guerrilla testing Slide 1 UX Australia: 30 tips for guerrilla testing Slide 2 UX Australia: 30 tips for guerrilla testing Slide 3 UX Australia: 30 tips for guerrilla testing Slide 4 UX Australia: 30 tips for guerrilla testing Slide 5 UX Australia: 30 tips for guerrilla testing Slide 6 UX Australia: 30 tips for guerrilla testing Slide 7 UX Australia: 30 tips for guerrilla testing Slide 8 UX Australia: 30 tips for guerrilla testing Slide 9 UX Australia: 30 tips for guerrilla testing Slide 10 UX Australia: 30 tips for guerrilla testing Slide 11 UX Australia: 30 tips for guerrilla testing Slide 12 UX Australia: 30 tips for guerrilla testing Slide 13 UX Australia: 30 tips for guerrilla testing Slide 14 UX Australia: 30 tips for guerrilla testing Slide 15 UX Australia: 30 tips for guerrilla testing Slide 16 UX Australia: 30 tips for guerrilla testing Slide 17 UX Australia: 30 tips for guerrilla testing Slide 18 UX Australia: 30 tips for guerrilla testing Slide 19 UX Australia: 30 tips for guerrilla testing Slide 20 UX Australia: 30 tips for guerrilla testing Slide 21 UX Australia: 30 tips for guerrilla testing Slide 22 UX Australia: 30 tips for guerrilla testing Slide 23 UX Australia: 30 tips for guerrilla testing Slide 24 UX Australia: 30 tips for guerrilla testing Slide 25 UX Australia: 30 tips for guerrilla testing Slide 26 UX Australia: 30 tips for guerrilla testing Slide 27 UX Australia: 30 tips for guerrilla testing Slide 28 UX Australia: 30 tips for guerrilla testing Slide 29 UX Australia: 30 tips for guerrilla testing Slide 30 UX Australia: 30 tips for guerrilla testing Slide 31 UX Australia: 30 tips for guerrilla testing Slide 32 UX Australia: 30 tips for guerrilla testing Slide 33 UX Australia: 30 tips for guerrilla testing Slide 34 UX Australia: 30 tips for guerrilla testing Slide 35 UX Australia: 30 tips for guerrilla testing Slide 36 UX Australia: 30 tips for guerrilla testing Slide 37
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UX Australia: 30 tips for guerrilla testing

  1. Guerrilla testing for mobile and more http://www.greatgorillas.org/wp-content/uploads/2009/09/gorilla-phone.jpg @optimalmartin
  2. Testing in the ‘lab’ is all very well, but… http://www.visitcarlsberg.dk/contact/imagegallery/PublishingImages/History/Carlsberg%20Laboratory.jpg @optimalmartin
  3. Take it to da streets! LS Lowry @optimalmartin
  4. 1. Test early @optimalmartin
  5. 2. Test your script @optimalmartin
  6. 3. Pre-formatted response sheets @optimalmartin
  7. 4. Test when there’s people there http://www.colorfulwolf.com/blog/2010/12/25/zombie-london/ @optimalmartin
  8. 5. Match your spot to your audience http://gulfstreamblues.blogspot.co.nz/2012/08/bank-battle-new-york-vs-london.html @optimalmartin
  9. 6 Match your spot, some more http://www.gulfcontracting.com/divisions.php?pid=26 @optimalmartin
  10. 7. Test on exit @optimalmartin
  11. 8. Test in crowded, noisy places http://clarencethehorse.wordpress.com/about/find-clarence/ @optimalmartin
  12. 9. It’s raining or cold? Get in doors http://zittingzoodad.wordpress.com/2009/04/14/ @optimalmartin
  13. 10. Cafe owners - your new best friends http://www.tikouka-cafe.co.nz/ @optimalmartin
  14. 11. Always get permission http://www.freebackgrounds.com/photos_A000014.html @optimalmartin
  15. 12. Lures, lures, lures http://www.jaygoodrich.com/data/photos/50_1baby_eyes_colorado.jpg @optimalmartin
  16. 13. Lures, lures, lures http://drawmyimage.blogspot.co.nz/2011_09_01_archive.html @optimalmartin
  17. 14. Two heads are better than one http://images3.wikia.nocookie.net/__cb57886/muppet/images/d/d8/Tumblr-Two-HeadedMonster.png @optimalmartin
  18. 15. Women rule http://thegoodspaspies.files.wordpress.com/2011/01/land-girl-we-can-do-it.jpg @optimalmartin
  19. 16. Consider a desk http://bp3.blogger.com/_hxJUY-Ir6B4/RmciQ3ULYOI/AAAAAAAAATE/LkqdlKphNmA/s1600/California233.jpg @optimalmartin
  20. 17. Testing two at once http://slackershack.files.wordpress.com/2011/08/bertandernie.jpg @optimalmartin
  21. 18. Winning smile and first line http://www.parsingnonsense.com/about-me/ @optimalmartin
  22. 19. Fifteen minutes http://www.georgjensen.com/europe/home/clocks-and-weatherstations/koppel-10-cm-vaegur-sort-med-hvid-skive @optimalmartin
  23. 20. Screen people http://itlounge.eu/tag/bouncer/ @optimalmartin
  24. 21. Screened people get thanked too http://chefsharul.blogspot.co.nz/2011/01/is-chocolate-addictive.html @optimalmartin
  25. 22. Show me http://tech2.in.com/features/smartphones/basic-tips-for-the-noob-iphone-user/67042 @optimalmartin
  26. 23. Don’t use jargon http://fortunebrainstormtech.files.wordpress.com/2011/06/icloud-wallpaper1.png @optimalmartin
  27. 24. Don’t lead http://www.pawsforlove.com/images/poppylead[detail].jpg @optimalmartin
  28. 25. Test until you know it’s a problem http://www.abstractinfluence.com/forums/gallery/image.php?album_id=7&image_id=2819 @optimalmartin
  29. 26. More fidelity @optimalmartin
  30. Other tests http://www.getacoder.com/data/projects/91276/Clip_Board.jpg @optimalmartin
  31. 27. First click @optimalmartin
  32. 28. First click @optimalmartin
  33. 29. Card sorting @optimalmartin
  34. 30. Tree testing @optimalmartin
  35. 31. Mr Tappy http://www.mrtappy.com/photos.htm @optimalmartin
  36. 32. UX Recorder @optimalmartin
  37. Last tip: Cast-iron career progression: sleep with the boss Thanks Martin Bulmer @optimalusability @optimalmartin
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    Oct. 1, 2012
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    Oct. 1, 2012
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    Sep. 29, 2012

30+ Tips for testing your product/service on the street. Get feedback fast!

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