30+ Tips for testing your product/service on the street. Get feedback fast!

1. Guerrilla testing for mobile and more
http://www.greatgorillas.org/wp-content/uploads/2009/09/gorilla-phone.jpg
@optimalmartin

2. Testing in the ‘lab’ is all very well, but…
http://www.visitcarlsberg.dk/contact/imagegallery/PublishingImages/History/Carlsberg%20Laboratory.jpg @optimalmartin

3. Take it to da streets!
LS Lowry @optimalmartin

4. 1. Test early
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5. 2. Test your script
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6. 3. Pre-formatted response sheets
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7. 4. Test when there’s people there
http://www.colorfulwolf.com/blog/2010/12/25/zombie-london/ @optimalmartin

8. 5. Match your spot to your audience
http://gulfstreamblues.blogspot.co.nz/2012/08/bank-battle-new-york-vs-london.html @optimalmartin

9. 6 Match your spot, some more
http://www.gulfcontracting.com/divisions.php?pid=26 @optimalmartin

10. 7. Test on exit
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11. 8. Test in crowded, noisy places
http://clarencethehorse.wordpress.com/about/find-clarence/ @optimalmartin

12. 9. It’s raining or cold? Get in doors
http://zittingzoodad.wordpress.com/2009/04/14/ @optimalmartin

13. 10. Cafe owners - your new best friends
http://www.tikouka-cafe.co.nz/ @optimalmartin

14. 11. Always get permission
http://www.freebackgrounds.com/photos_A000014.html @optimalmartin

15. 12. Lures, lures, lures
http://www.jaygoodrich.com/data/photos/50_1baby_eyes_colorado.jpg @optimalmartin

16. 13. Lures, lures, lures
http://drawmyimage.blogspot.co.nz/2011_09_01_archive.html @optimalmartin

17. 14. Two heads are better than one
http://images3.wikia.nocookie.net/__cb57886/muppet/images/d/d8/Tumblr-Two-HeadedMonster.png @optimalmartin

18. 15. Women rule
http://thegoodspaspies.files.wordpress.com/2011/01/land-girl-we-can-do-it.jpg @optimalmartin

19. 16. Consider a desk
http://bp3.blogger.com/_hxJUY-Ir6B4/RmciQ3ULYOI/AAAAAAAAATE/LkqdlKphNmA/s1600/California233.jpg @optimalmartin

20. 17. Testing two at once
http://slackershack.files.wordpress.com/2011/08/bertandernie.jpg @optimalmartin

21. 18. Winning smile and first line
http://www.parsingnonsense.com/about-me/ @optimalmartin

22. 19. Fifteen minutes
http://www.georgjensen.com/europe/home/clocks-and-weatherstations/koppel-10-cm-vaegur-sort-med-hvid-skive @optimalmartin

23. 20. Screen people
http://itlounge.eu/tag/bouncer/ @optimalmartin

24. 21. Screened people get thanked too
http://chefsharul.blogspot.co.nz/2011/01/is-chocolate-addictive.html @optimalmartin

25. 22. Show me
http://tech2.in.com/features/smartphones/basic-tips-for-the-noob-iphone-user/67042 @optimalmartin

26. 23. Don’t use jargon
http://fortunebrainstormtech.files.wordpress.com/2011/06/icloud-wallpaper1.png @optimalmartin

27. 24. Don’t lead
http://www.pawsforlove.com/images/poppylead[detail].jpg @optimalmartin

28. 25. Test until you know it’s a problem
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=7&image_id=2819 @optimalmartin

29. 26. More fidelity
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30. Other tests
http://www.getacoder.com/data/projects/91276/Clip_Board.jpg @optimalmartin

31. 27. First click
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32. 28. First click
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33. 29. Card sorting
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34. 30. Tree testing
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35. 31. Mr Tappy
http://www.mrtappy.com/photos.htm @optimalmartin

36. 32. UX Recorder
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37. Last tip:
Cast-iron career
progression:
sleep with the boss
Thanks Martin Bulmer
@optimalusability @optimalmartin