This document provides an overview of Oregon Wine Month in May 2021 and encourages wine distributors to partner with Oregon brands in their portfolio to promote Oregon wines during this period. It outlines the various marketing supports and resources available from the Oregon Wine Board, including point of sale graphics, posters, shelf talkers and a consumer sweepstakes promotion. Distributors are asked to focus on Oregon wines across their portfolio in May, work with Oregon brands on sales incentives, and sign a commitment form to receive updates.

1. Trade Program Overview
May 2021

2. Partner with the Oregon brands in your portfolio to transform May
into Oregon Wine Month.
Take advantage of:
• Oregon portfolio programming collaboration
• A concentrated period of increased market support
• Oregon Wine Board produced POS graphics and other
marketing support
MAY IS OREGON WINE MONTH

3. WHY OREGON?
1. DRIVE REVENUE WITH A GROWING CATEGORY
• Higher average bottle prices result in greater profit per bottle
• Oregon’s top three varieties have been increasing in popularity across the U.S., producing overall volume growth
that outpaces other regions
0
4
8
12
16
20
OR WA CA
-4
-2
0
2
4
6
8
10
12
14
Average Bottle $ Price (750mL) Retail Volume % Growth (2018 vs 2019)
$16.41
$10.02
$7.24
12.4%
-3.7% -2.5%
OR WA CA

4. Oregon's value for money shines when compared
to wines of similar quality from other top regions.
WHY OREGON?
2. SELL HIGHLY ACCLAIMED WINES
The attention and care given by Oregon’s
grapegrowers and winemakers from vine to bottle
are reflected in their consistently high wine
ratings.

5. • Affluent wine drinkers like Oregon wine, but cite visibility, availability
and awareness as top barriers to purchase
• Oregon Wine Month is the perfect opportunity to make new Oregon
placements and support them with added programming
WHY OREGON?
3. GIVE THE PEOPLE WHAT THEY WANT

6. Collectively speaking, nowhere else does the
level of quality seem so high, the perspectives
so diverse or the experimentation so fierce as it
is in Oregon right now.
– ERIC ASIMOV
New York Times
September 2017

7. Nationally Available:
• Digital POS graphics and files for customization
• Oregon wine getaway sweepstakes program for consumers
Available In Oregon:
• Event calendar to promote restaurant and retail events
OREGON WINE MONTH: WHAT’S ON OFFER

8. The Oregon Wine Board has developed point of sale materials for retailers and
restaurants
Vector files will be available for customization by Feb. 1
POINT OF SALE GRAPHICS & FILES

9. 11”x17” posters and 8.5”x11” case cards available in graphic or photographic styles
POSTERS & CASE CARDS

10. SHELF TALKERS & NECK HANGERS
Front
Back

11. 4.25”x5” cards provide education on Oregon and quotes
from wine writers extolling the virtues of Oregon wine.
SKEWCARDS

12. At 6” high x 4” wide, this piece can be printed and
folded or presented in a standard picture frame
TABLE TENT

13. • April & May are the perfect time to host a special promotion or offer a
unique event at restaurants and retailers
• Events will be promoted on the Oregon Wine Board’s consumer events
calendar
• It’s free to post for you and your trade networks
OREGON ONLY: EVENTS CALENDAR

14. SUBMIT A CALENDAR EVENT
Consumer events are added through a form on the
industry.oregonwine.org website, under News & Events
Add “Oregon Wine Month” as an Event
Category for easy filtering

15. One grand prize winner and guest will spend several days and nights in the
vineyards, the kitchens and the company of some of Oregon’s most acclaimed
winemakers, chefs and craftspeople for an immersive celebration of Oregon’s
wine and food bounty.
• Sponsored by the OWB
• Incorporated onto POS
• Supported by digital campaign in participating markets
CONSUMER SWEEPSTAKES PROMOTION

16. Partner with your Oregon wineries to make Oregon Wine Month successful:
• Place focus across entire portfolio on Oregon
• Put participating Oregon brands on quota for May
• Partner with the brands on sales incentives
• Invite a panel of wineries to a GSM for an Oregon wine training
OREGON WINERY PARTNERSHIP

17. Sign the Oregon Wine Board’s Distributor Commitment Form on the Oregon
Wine Month Toolkit to receive Oregon Wine Month updates and education
opportunities for your staff.
DISTRIBUTOR COMMITMENT FORM

18. Visit industry.oregonwine.org to access the Oregon Wine Month toolkit where you can find all the resources available
to help you have a successful Oregon Wine Month. Check back regularly because new assets will be added from now
until April.
OREGON WINE MONTH TOOLKIT