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How to give people what they want with your content

People aren’t interested in what you have to offer, your products or services; people want their own desires and thoughts responded to. Ivana will describe in detail what it is you need to do so that your content produces the exact thing people want.

How to know what it is people want, which tools to use and how to produce the most relevant, engaging, and valuable content – both for your customers and yourselves? What makes the content really great, and truly stand out? These are some of the questions that will be answered during this presentation.

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How to give people what they want with your content

  1. 1. How to give people what they want with your content? Ivana Ćirković, WCEU 2020
  2. 2. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis #WCEU 2020
  3. 3. People don’t care about you or your products and services They care about how it all serves to them and their needs. #WCEU 2020
  4. 4. 6 steps to create meaningful content #WCEU 2020
  5. 5. 1. Listen 2. Gather 3. Learn 4. Transform 5. Educate 6. Give (more) #WCEU 2020
  6. 6. To your target audience: > What pains them? > What are their troubles? > What are they searching for? > And where? > Who are they asking? 1. Listen #WCEU 2020
  7. 7. Use the information you have about your audience to build and create the most relevant and relatable content that provides: Answers How-to’s Show and tell’ 2. Gather #WCEU 2020
  8. 8. Learn to write and create content in a way that both people and search engines will understand and value. 3. Learn #WCEU 2020
  9. 9. Examples #WCEU 2020
  10. 10. Not your product or a service but the way you communicate about it. Transfrom yourself into the trusted source of useful information. 4. Transform #WCEU 2020
  11. 11. Examples #WCEU 2020 @mekshq @i_cirkovic
  12. 12. Give your audience what they want and aim to provide value. Help them understand how and why they should use your products and services in a way that helps them. 5. Educate #WCEU 2020
  13. 13. Always provide value, give more than you initially think you should. Put the focus on building relationships first, not sales. 6. Give (more) #WCEU 2020
  14. 14. Examples #WCEU 2020
  15. 15. Worth remembering: content starts and ends with – people. #WCEU 2020
  16. 16. Thanks! Any questions? Find me at @i_cirkovic & #WCEU 2020