Social media is media

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Ivana Ćirković

Presentation for the Social Media: Impact for Partners NATO conference in Sarajevo, held 23-24 april 2014.

Social Media Technology Economy & Finance

www.ivanacirkovic.com @OrganVlasti
About me

www.ivanacirkovic.com @OrganVlasti
OrganVlasti.com
Facebook
Twitter
Other
(Google+, Pinterest, rss)
64%
17%
19%
21% of all visits (245.678) in period 01.12.2013.- 01.04.2014. came from social:

www.ivanacirkovic.com @OrganVlasti
UradiSama.biz
Facebook
Twitter
Other
(Google+, Pinterest, rss)
32%
6%
62%
9,5% of all visits (64.586) in period 01.12.2013.- 01.04.2014. came from social:

www.ivanacirkovic.com @OrganVlasti
WHY BOTHER?

www.ivanacirkovic.com @OrganVlasti
Ministry of finance and economy
• First ministry with active
accounts on social networks
• Daily communication with
media and people in need
• Creating news, live tweeting
& informing from press
conferences, events,
contract signign
• Daily answering 20-30
questions within the
jurisdiction of the Ministry

www.ivanacirkovic.com @OrganVlasti
#UtoplimoDecu

www.ivanacirkovic.com @OrganVlasti
#UtoplimoDecu
• 530 tweets
• 177 participants
• 303,393 reach
• 1,185,466 impact

www.ivanacirkovic.com @OrganVlasti
#Oscars2014
• 19,1 million tweets on the night of the Oscars
• Ellen’s selfie viewed by 8.1 million people, 2.4 million RT

www.ivanacirkovic.com @OrganVlasti
Thank you

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