An introduction to web storytelling. What are the main types of telling stories online, how to tell them well and what role does WordPress has in the overall storytelling process?

1. What’s your story?
Ivana Ćirković
@i_cirkovic#wcbuc

2. Everything can be a story -- you've just got to tell it.
Paul Jarvis
@i_cirkovic#wcbuc

3. What is storytelling and why should we use it?
@i_cirkovic#wcbuc

4. @i_cirkovic
What do Apple, Airbnb, Coca Cola, Lego, Nike have in common?
They all built their names and brands on stories.
#wcbuc

5. @i_cirkovic
Types of stories
• The Underdog (or Conquering
the Monster)
• The Quest
• The Journey/Return
• Rags to Riches
• Comedy (or the Clarity Tale)
• Tragedy (or the Cautionary
Tale)
• Rebirth
#wcbuc

6. @i_cirkovic
Storytelling elements
Good story is:
• Simple
• Provokes emotions
• Honest, trusting
• Real
• Relevant for the target group
#wcbuc

7. Anatomy of the perfect written text
@i_cirkovic
• Headline
• Meta Description
• Content
• Photo/visual
• CTA
• Social Sharing
• SEO
#wcbuc

8. @i_cirkovic
Tools and channels
• Grammarly
• Hemmingway
app
• Canva
• Pictochart
• Facebook
• Twitter
• Instagram
• Pinterest
• Snapchat
#wcbuc

9. @i_cirkovic
WordPress and storytelling
• Free
• Themes, widgets, plugins
• SEO friendly
• Playing with content - Gutenberg
#wcbuc

10. @i_cirkovic
Marketing is no longer about the stuff that you make,
but about the stories that you tell.
Seth Godin
#wcbuc

11. Thank you!
ivana.cirkovic@kickstart.rs
kickstart.rs