Spanish food industry consulting firm born out of successful development of food and travelling in low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán

1. Food & Travel Marketing
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Food
Travel
Food Marketing
On/Off line
Gastronomic
Inflencers
Street Marketing
&
Eventos
Destination
Management
Destination
Marketing
Experiential
Tourism
Product
Design

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Nuestros servicios
Travel area
Specialized advisory services Tailor-made strategic projects in tourism marketing for destinations and private business.
Experiential tourism product design. New tourists demand new products
New distribution channels. Specialized in e- Commerce, B2C, C2C & P2P
Specialized communication and marketing. Taking profit of new technologies, internet, mobile marketing, social networks and, above all, influencers
Education and training: professional development through the implementation of appropriate training and educational programs
Food area
Specialized advisory services in food marketing an strategic marketing.
Innovation programs for food industries and restaurants.
Specialized communication and marketing. Taking profit of new technologies, internet, mobile marketing, street marketing, social networks and above all influencers and PR
Education and training: training and educational programs designed for food companies in marketing skills.

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Specialized marketing consulting services
Marketing audits. Specialized service to analyze and diagnose, using the SWOT method, the current situation of the brands, with recommendations for future improvement.
Online and off-line marketing plans analyzing the market and planning the necessary actions to achieve strategic objectives.
Specialized and self-made market researchs. Tailored to customer budgets.

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Marketing innovation programs
Active innovation beside the brand
New distribution channels: E-commerce
New products and new ways to communicate

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Specialized Marketing and Communication
Graphic design specialized in food.
Specialized design adapted to web search channels.
Tailor made packaging respecting the standards but differentiating products to compete in the market.
360º concept communication campaigns, adapting the message to each channel.
Street Marketing, events and product placement
Publicity and specialized actions with influencers

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Specialized training
Training for companies in which we convey to employees responsible for marketing the values we wish to convey to the brand.
General training on food marketing for producers, distributors and brand managers.
Specialized training for marketing and communication students to highlight the features of this productive sector.

9. They have trusted us

10. Client: Reyno Navarra Gourmet
Project: Creativity and marketing consultancy
Results: For this quality brand of the Government of Navarra (Spain) we have created various campaigns and actions to increase brand awareness, educate consumers about the importance of consuming products with designation of origin and increase sales of these products.
At present the brand is firmly established with considerable success, especially in the field of social media and influencers, which is the field in which we most have worked with them.
They have trusted us

11. They have trusted us
Client: Piquillo peppers from Lodosa
Project: Promotional campaigns
Results: For the quality brand Piquillo peppers from Lodosa (Spain) we created various campaigns and actions to increase brand awareness, educate consumers about the importance of consuming products with designation of origin and increase sales of this product.
Some of the most recognized brand campaign was designed from our subsidiary dedicated to graphic design and web design: Ilune.

12. They have trusted us
Client: Frihogar
Project: Consulting and Design
Results: For Frihogar brand, we have designed its new on line shop and the communication strategy of their new distribution channel. It is too early to report results as they are running only for a few weeks, but it is expected that the online channel is becoming an important distribution channel to help attract new customers.

13. They have trusted us
Client: Conservas Consorcio (Spain)
Project: Action with influencers organization
Results: For the prestigious brand Conservas Consorcio, we have carried out the design and organization of actions with influencers: bloggers, chefs and customers. The result has been a significant increase in brand interactions in social networks and the increase of the entries related to the quality of their products by customers and users, including many top Spanish chefs.

14. They have trusted us
Client: DULSA
Project: Multibrand marketing and branding plan Results: For the candy company DULSA, we have made the international multibrand marketing plan and the redesign and renovation of its image, creating new brands, packaging and specialized communication.

15. They have trusted us
Client: Aspil
Project: Design and packaging
Results: Creation and specialized packaging designed for children including a new pet, application to packaging and design of promotional activities. This is one of the most demanded products in the children's segment in Spain.

16. They have trusted us
Client: Comess Group: Lizarran, Cantina Mariachi Real Café Bernabeu, Rock & Ribs ...
Project: Online Marketing
Results: For these chain restaurants we have designed and implemented for 2 years (2011- 2012) the online marketing strategy and its daily execution and management of social networks including blog content, sales promotions, contests, photo and video production, comments management and actions with influencers. As well as the control ROI for all their brands.
Lizarran is now one of the most known brand in Spain and a reference of Spanish food in international markets.

17. They have trusted us
Client: Thalassotherapy Zelai
Project: Marketing and branding consultancy
Results: For this small hotel with a spa and restaurant located in a privileged place in the Basque coast we have developed his entire identity brandig under the concept "a pact with the sea," which combines the properties of thermal treatments with sea water with variety and selection of their cuisine and personalized service in their small hotel. The result is a marked increase in reserves, the reputation of the establishment and their reviews in websites.

18. They have trusted us
Client: Alma Hotels
Project: Online Marketing Strategy
Results: For the opening of the new restaurant in this prestigious hotel we designed the online marketing strategy including the design of their website, the photographic and video production. We have also worked with local, national and international influencers for positioning.
The result has been a marked increase in the number of customers and the nomination by Tripadvisor as the best hotel in Spain to the one based in Barcelona.

19. Thanks!
+34 606 974 589 +34 948 143 022
puy@foodtravelthinking.com
P/ Sancho Abarca 2. E-31214 Pamplona (Spain)
@Foodtravelthink @Puytri
www.foodtravelthinking.com