This document provides an overview of a marketing agency based in London. It summarizes the agency's services and capabilities, which include digital marketing, branding, communications strategy, and reputation management. It also outlines the agency's four-phase business model of gaining insights, developing strategies, activating plans across channels, and measuring engagement. Core strengths, approach, culture, and recent awards are also highlighted at a high level.

1. Insight & Strategy
Overview
BBC Bid
Other
March 2009
digital
©Other Creative Ltd
August 2009
collaborate communicate create

2. overview
• award wining marketing agency based in central London
• in operation since 1996
• leveraged communication across b2b, b2c and b2e (business to employee)
• integrated communications portfolio:
brand, marketing communications,
online reputation management, digital,
new media and interactive TV, business to
employee communications, social responsibility

3. our proposition
we bring you closer to
the people that matter

4. our business model
we use a proven four-phase process
to ensure that we understand what
success looks like and can help our
clients to achieve it at a strategic
and tactical level

5. our business model
insight
an understanding of your
stakeholder needs and perceptions

6. our business model
strategy
align communications to business
and brand objectives to define the
propositions, visual identity and
key messages

7. our business model
activation
bring the strategy to life through
creative digital and traditional
Channels

8. our business model
engagement
measurable results and a focus
on long-term relationships

9. core strengths include
• digital
• insight
• reputation management
• video and interactive television
• brand
• marketing
• social responsibility
• employment
• communications
• fundraising

10. our approach
• take an alternative view and find opportunities others miss
• to provide value and expertise in everything we do
• to be flexible, straight forward and results orientated
• to enjoy the journey

11. our culture
the other team are experienced and educated
professionals who come from different places and
bring together diverse skills that enabling us to provide
communication solutions based on expertise,
insight, and quality of thought

12. our clients

13. recent awards
D&AD nomination 2006
IMAA winner 2006
AFDESI winner 2006
IMAA nominations 2008

14. August 5, 2009 14