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Connections Meets Big Data
What your Social Business Platform knows about your Company
Otto Foerg | FRITZ & MACZIOL group
Thomas Rickert | FRITZ & MACZIOL group
>>
• Metrics deliver a configurable and extendable set
of statistical data about the usage of
Connections
– n of visitors, communities, profiles etc.
• They don‘t tell you anything about what topics
and how they are discussed in your Social
Business platform
• If you intend to get insights in what‘s happening
in your Connections system and what is more or
less important you need Social Media Analysis
• This means you have to look at Connections as ...
3
Cognos Metrics for Connections Bottom Line
but we call it …
2014 06-17 Connections Meets Big Data - Social Connections VI
The Challenge
How can I transform my data
into rich, valuable information?
2014 06-17 Connections Meets Big Data - Social Connections VI
The Strategy
Get the right answers
at the push of a button
Knowledge is mission-critical in our times (for companies)
Challenges forced by Social Media:
 Influence of a single person increasing
 Transparency of activities
 Times to react are decreasing
 High amount of data (big data)
 Web tracking still demanding/challenging (techn.)
 Social Media platforms (almost) cannot be influenced (controlled)
 Social Media Analytics (SMA) is the right tool to structure and to select
important information and to transform them into „usable“ knowledge
10
What if … you would know the right answer at the push of a button …
…which topics your employees are engaged with?
…what your employees think about your products and service offerings?
…how your employees talk about your company - rather positive or negative -
reflecting the atmosphere?
…how initiatives of the board are discussed within the workforce?
…what are the strengths and weakness of your competitors in your
employees view?
… which opportunities and risks are possible or already exist
in relation to your reputation as an employer?
…who are the main driving forces (or people) in certain topics inside your
company that already have a great reputation?
11
>>
mySocialyticsdelivers information and provides results like
• Issue analysis – Realtime messaging
• Trendrecognition – What is your staff talking about?
• Atmosphere & spiritinside the company – sentiment analysis
• Products& services– What you employees think, how your positionis compared to competitors
• Innovation – Capabilities in an employee‘s view
• Feedback – Perception& discussionof decisions
• Problem recognition – Early alarming and reaction
• Effectivity analysis – e.g. increasing feedbackor higher knowledge sharing
• Acceptanceof new offerings – new plant, change of caferia, new HelpDesk model,car park, ...
• Reputation as an employer – internal & external
• …
12
Examples how SMA can be used in internal collaboration platforms
13
Find topics you did not explicitely look or ask for
Recognition of trends …
mySocialytics – unique feature „Evolving Topics“
14
Social Media Analysis for IBM Connections
>>
15
What‘s behind Social Media Analysis ?
Data Collection
(Crawler - Boardreader)
Data Preparation
(Social Media Analysis)
Data Analysis
(Business Analytics)
>>
>>
>>
16
Social Media Analysis
Query
Type
Concept
Hotwords
Sentiments
Unstructured
Data
17
SMA Configuration
18
19
>>
20
Data Fetcher - Configure Data Sources & Queries
>>
22
SMA – Configure Types & Concepts
>>
23
SMA – Configure Hotwords
24
Results of SMA Analysis for EULUC
>>
25
Share of Voice: Type
>>
27
Share of Voice: Hotwords
>>
30
Look at Snippets without Concept
>>
31
Breakdowns for Type Connections
Sentiment Author Source
33
SMA Reports
>>
34
SMA Reports
>>
35
SMA Reports
>>
36
SMA Reports
Thomas Rickert
trickert@fum.de
Thank You !
Otto Förg
ofoerg@fum.de

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2014 06-17 Connections Meets Big Data - Social Connections VI

  • 1. Connections Meets Big Data What your Social Business Platform knows about your Company Otto Foerg | FRITZ & MACZIOL group Thomas Rickert | FRITZ & MACZIOL group
  • 2. >> • Metrics deliver a configurable and extendable set of statistical data about the usage of Connections – n of visitors, communities, profiles etc. • They don‘t tell you anything about what topics and how they are discussed in your Social Business platform • If you intend to get insights in what‘s happening in your Connections system and what is more or less important you need Social Media Analysis • This means you have to look at Connections as ... 3 Cognos Metrics for Connections Bottom Line
  • 3. but we call it …
  • 5. The Challenge How can I transform my data into rich, valuable information?
  • 7. The Strategy Get the right answers at the push of a button
  • 8. Knowledge is mission-critical in our times (for companies) Challenges forced by Social Media:  Influence of a single person increasing  Transparency of activities  Times to react are decreasing  High amount of data (big data)  Web tracking still demanding/challenging (techn.)  Social Media platforms (almost) cannot be influenced (controlled)  Social Media Analytics (SMA) is the right tool to structure and to select important information and to transform them into „usable“ knowledge 10
  • 9. What if … you would know the right answer at the push of a button … …which topics your employees are engaged with? …what your employees think about your products and service offerings? …how your employees talk about your company - rather positive or negative - reflecting the atmosphere? …how initiatives of the board are discussed within the workforce? …what are the strengths and weakness of your competitors in your employees view? … which opportunities and risks are possible or already exist in relation to your reputation as an employer? …who are the main driving forces (or people) in certain topics inside your company that already have a great reputation? 11
  • 10. >> mySocialyticsdelivers information and provides results like • Issue analysis – Realtime messaging • Trendrecognition – What is your staff talking about? • Atmosphere & spiritinside the company – sentiment analysis • Products& services– What you employees think, how your positionis compared to competitors • Innovation – Capabilities in an employee‘s view • Feedback – Perception& discussionof decisions • Problem recognition – Early alarming and reaction • Effectivity analysis – e.g. increasing feedbackor higher knowledge sharing • Acceptanceof new offerings – new plant, change of caferia, new HelpDesk model,car park, ... • Reputation as an employer – internal & external • … 12 Examples how SMA can be used in internal collaboration platforms
  • 11. 13 Find topics you did not explicitely look or ask for Recognition of trends … mySocialytics – unique feature „Evolving Topics“
  • 12. 14 Social Media Analysis for IBM Connections
  • 13. >> 15 What‘s behind Social Media Analysis ? Data Collection (Crawler - Boardreader) Data Preparation (Social Media Analysis) Data Analysis (Business Analytics) >> >>
  • 16. 18
  • 17. 19
  • 18. >> 20 Data Fetcher - Configure Data Sources & Queries
  • 19. >> 22 SMA – Configure Types & Concepts
  • 21. 24 Results of SMA Analysis for EULUC
  • 24. >> 30 Look at Snippets without Concept
  • 25. >> 31 Breakdowns for Type Connections Sentiment Author Source
  • 30. Thomas Rickert trickert@fum.de Thank You ! Otto Förg ofoerg@fum.de