Outi Aramo

Helsinki Area, Finland Finland

Senior Consultant at Solteq Oyj

How to grow and improve online services so that they support business goals, create revenue, fulfill individual needs and create pleasing experiences? How should you approach this huge challenge? My philosophy is based on making a continuous effort to understand your customers. Let it be digital marketing or on-site content, everything needs to be aligned neatly to engage, service and fulfill customers needs. Content is king and products or services you offer are the core of everything. It is inspiring to figure out with the help of web analytic, user tests, segmentation or let's say attribution modeling what is happening on-site and in all of your owned media. Apply all the different ...