1. ICI Paints & Overbury
Innovation and Sustainability CPD
• Introduction to ICI & Akzo Nobel
•Sustainability in Decorating. How can decorators help their clients hit
sustainability targets through product and service choices?
•Products:
• Dulux Trade Ecosure Market leading innovation in sustainability &
embodied carbon reduction
•Dulux Trade Diamond Matt Extend the re-decoration lifecycle, saving
long term cost and carbon consumption
•Dulux Trade Light & Space Reduce energy costs by up to 22%
• Dulux Trade Vinyl Matt White Award winning embodied carbon
reduction
•Services:
•Can Recycling Reduce site waste
•Dulux Trade Clear Wash Eliminate Waste water
•ICI Technical advisors Tight technical specification support for all sites.

2. Corporate Introduction to AkzoNobel
Who are AkzoNobel?
• AkzoNobel is one of the world’s leading industrial companies
• ICI plc purchased by AkzoNobel in 2008
• World’s largest decorative paints company & undisputed leader
in performance coatings
• Employ around 60,000 people in more than 80 countries
• Committed to ‘Delivering Tomorrow’s Answers Today’™.
• Global Fortune 500 company
• Listed on Euronext Amsterdam stock exchange
• Revenue for 2011 totaled € 15.7 billion
World’s largest decorative paints company
• No.1 for Sustainability globally within Chemical
Sector on the Dow Jones Sustainability Index

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AkzoNobel global brands

4. 4
The Environmental Impact analyser
Reducing embodied carbon through effective supply chain management
Forum for the Future and AkzoNobel have developed the Environmental Impact
Analyser (EIA) as a tool to help businesses develop more sustainable products, and it has
already been used to help AkzoNobel launch the Dulux Trade Ecosure Range. We have
now also used the EIA to reduce the impact of our Dulux Trade Vinyl Matt White.
The EIA assesses each stage in the life cycle of a product, from the extraction of its raw
materials through manufacture right up to the point where it leaves the factory. It allows
businesses to compare an existing product against a proposed new one and quantify the
change in carbon, water and waste.
A key to the success of the EIA is that its method is rigorous enough to be reliable but
streamlined enough to be useable. It gives percentage savings compared to a specific
baseline, not an absolute figure. A detailed life cycle analysis or carbon footprint would
require a much larger investment of time and money than is often feasible, and the result
would still be dependent on assumptions and conditions.

5. Ecosure
Delivering a step change in sustainable paint without sacrificing quality
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As demand grows for decorative finishes which have a lower impact on the environment
without compromising on quality or standards, Ecosure from Dulux Trade offers the
perfect balance of both proven sustainability and market-leading performance.
Key Benefits
•Up to 30% reduction in Carbon
footprint.
•Up to 84% reduction in VOC
•25% recycled material used in
packaging.
•Delivering comparable durability
to standard Dulux range.

6. New reduced carbon footprint Vinyl Matt
Making sustainability not a niche trade up, but a market standard
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Key Benefits
•15% reduction in Carbon footprint.
•20% reduction in water
•25% recycled material used in packaging.
•No effect on performance or durability.
It is important that sustainability is moved away from a niche
option and to being an industry standard. Technologies developed
by AkzoNobel to produce products with a reduced carbon footprint
have been passed into Dulux Trade Vinyl Matt.
Dulux Trade Vinyl Matt reformulation won the
Business Commitment to the Environment
(BCE) Sir Peter Parker Award for Outstanding
Leadership

7. Diamond Matt
Reducing lifecycle costs by focusing on durability
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Product Recommended
Refurbishment
Initial Cost Cost after 30
years
Diamond Matt 5 years £44,740 £268,440
Vinyl Matt 2 Years £31,180 £467,700
Key performance indicators
•10x more durable than standard emulsion
•10x more stain resistant than standard
emulsion
•Extended refurbishment cycle from 2
(recommended on standard emulsion)
to 5 years.
•Reduced Lifecycle costs.

8. Dulux Trade Light & Space Technology
Save up to 22% on light energy costs
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Natural Light
•By using Light & Space paint instead of a standard
paint with a similar hue and chroma, it’s possible to
have up to 20% smaller windows, yet still achieve the
same levels of light within the room.
•This also helps you meet Building Regulations Part L
as less energy is lost through the fixtures.
Room painted in Light and Space
20 % Smaller window
Artificial Light
• By distributing light more efficiently, Light & Space
paint also saves energy by reducing artificial lighting.
• Achieve the same average level of illumination whilst
using up to 22% less lighting energy.
50W
40W
• Lumitec is groundbreaking paint technology is more reflective
and less absorbent of natural or artificial light.
• The resulting finish maximises the impression of space – giving
the room an improved ambience and appearance, whilst
helping to reduce light energy.
• In tests conducted by the BRE, Light & Space paint absorbed
10% of the visable light compared to a conventional emulsion
which absorbed 20%

9. West Mercia Housing Group 9
Waste Management
We are committed to helping our customers hit their targets in partnership with our own
responsibilities. Within the construction industry Waste management is essential and it
is important that the supply chain is able to support in the industries they specialize in.
As a result Dulux Trade and the Dulux Decorator Centres have developed a number of
Waste management services to assist Zero to Landfill targets and an elimination of
waste water.

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Can Recycling
Achieving zero to landfill targets and recycling all waste material
 The Landfill Directive is helping to bring about a change in the way we dispose of waste in this country.It aims to reduce the pollution potential from land
 filled waste that can impact on surface water, groundwater, soil, air, and also contribute to climate change.
 In England and Wales the directive is applied under the Landfill (England and Wales) Regulations 2002 and must be fully implemented by July 2009.
 The directive sets demanding targets to reduce the amount of biodegradable municipal land filled waste.
Dulux Decorator Centre Guarantee is:
 Nothing will go to landfill
 All parts of the container and any surplus paint will be recycled*
 DDC and it’s Recycling Partner conform to all Environment Agency Regulations and have all necessary licences and permits
 We are the only company that supplies Multiple Service notes to customers. (If a merchant picks up cans from a customer and does not supply this
note then the merchant AND the customer are liable for a £1,000 fine – every time the merchant picks up cans)
 Our process is fully auditable and all necessary paperwork will be provided for you to retain or pass on as required
 The only wet paint can recycling service in the UK which gives you the piece of mind that both the paint and the container are being recycled
 Procedures conform to ISO standards and our Recycling Partner is accredited to BS EN ISO 900, BS EN and ISO 14001

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Environmental Wash System
Reducing Waste water on site
 60 Litre water capacity
 Smart practical design made with powder coated steel and plastic sink area with stainless
steel wash area and drainer
 Does not require continual connection to water mains
 Requires filling with water prior to operation
 Water can be re-circulated up to 6 times before replacing
 Auto cut off when water capacity reached
 Fully portable
 Integral high impact wheels
 Designed to fit through doorways and into lifts
 Forklift points provided for transportation
over rough terrain

12. 12
How does the Environmental Wash System Work?

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Contract Partners
3rd party assessed accreditation scheme, helping to drive best practise in
the market.
Dulux Trade Contract Partnership is an exclusive membership scheme of
independently assessed, quality assured painting contractors.
We worked with Forum for the Future to develop an industry leading sustainability
programme, which will help reduce the impact of commercial decorating.
By joining the scheme, contractors are demonstrating their commitment to
providing an outstanding professional service to their clients.
A benchmark of quality
Dulux Trade Contract Partnership was the first, and is the only, scheme in the
industry to assess and approve painting contractors for commercial projects.
Ten years on, the assessment at the heart of Dulux Trade Contract
Partnership has now been made even more stringent, ensuring that all Dulux
Trade Contract Partners are working to the high standards clients have come
to expect.
Maintaining professional standards
Dulux Trade Contract Partners undergo regular site visits by independent
scheme assessors to monitor on-going quality of workmanship, and to identify
opportunities for improvement.
All Dulux Trade Contract Partners have demonstrated quality management
processes and procedures through an independent business assessment. You
can feel confident that your project will be managed efficiently and
professionally by a Dulux Trade Contract Partner.

14. Step Towards Greener
Industry leading sustainability programme
• Introduced an industry leading
sustainability programme
• Helps Contract Partners lead the
sustainability of the painting contracting
sector
• Minimum standards set
Four Step Process – 1. What does a sustainable painting contractor look like 2. How to
produce a Sustainability policy 3. Tell your staff 4. Tell your customers

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Support & Service
Managing project supply chain from start to finish
Distribution
Dulux trade is available in over 2,500 outlets across the UK, giving
unrivalled distribution
Dulux Decorator Centres have 191 stores across the UK
Service & Support
AkzoNobel have unparalleled technical support for our clients, with 44
technical advisers in the UK. We provide support for sub-contractors
with 35 Business Development Managers in the UK.
In addition Morgan Sindall have a dedicated National Account
Manager & Sales support manager ensuring that support is readily
available and utilized by the Morgan Sindall group.