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THE PHARMA MULTI-CHANNEL MARKETING
MATURITY MODEL OMNI-CHANNEL
CROSS-CHANNEL
MULTI-CHANNEL
MULTIPLE CHANNELS
SET CHANNELS
STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5

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The Pharma Multi-channel Marketing Maturity Model

  • 1. THE PHARMA MULTI-CHANNEL MARKETING MATURITY MODEL OMNI-CHANNEL CROSS-CHANNEL MULTI-CHANNEL MULTIPLE CHANNELS SET CHANNELS STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5